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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Enrichment : Journal of Management
Mulyasari, Suci
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The role of organizational commitment in building employee loyalty and its implications for performance Susanto, Heri; Sofyan, Ade; Mulyasari, Suci
Enrichment : Journal of Management Vol. 15 No. 1 (2025): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i1.2249

Abstract

This reasearch aimed to identify whether there is a significant relationship between organizational commitment and employee loyalty, and how these two variables affect employee performance. Results from the Pearson correlation coefficient revealed a value of 0.610, which indicates a moderate to strong positive relationship and confirmed that an increase in organizational commitment also contributes to an increase in employee loyalty. From the results of multiple regression analysis, it is found that there then from the results of multiple regression analysis it is also found that there is a strong moderate influence of 44.3% between organizational commitment and loyalty to employee performance
The Influence Of Price, Service Quality, And Physical Environment Towards Customer Loyalty At Salon Industry Putri, Fenina Berliana; Lestari, Wiwin; Mulyasari, Suci
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2201

Abstract

The rapid development of the beauty industry in Indonesia has led to intense competition among salons, making customer retention a critical issue in sustaining business growth. This study aims to analyze the influence of price, service quality, and physical environment on customer satisfaction and its subsequent effect on customer loyalty in the salon industry, with a specific focus on Fenina Salon & Reflexology in Cikarang. Utilizing a quantitative research method, data were collected through an online questionnaire employing a 7-point Likert scale and analyzed using Structural Equation Modeling (SEM) via Smart PLS 4. A total of 121 valid responses were used. The findings reveal that customer satisfaction strongly and significantly influences customer loyalty. Both price and physical environment significantly affect satisfaction, whereas service quality does not show a statistically significant impact. These results indicate that while competitive pricing and a pleasant physical setting enhance satisfaction, perceived service quality alone may not drive it in this context. This study concludes that customer satisfaction acts as a key mediator between operational factors and loyalty. The insights emphasize the importance for salon managers to prioritize pricing strategies and environmental aesthetics over service quality alone. Future research should consider broader age groups and include other psychological or experiential factors for a more comprehensive understanding of customer loyalty in the salon sector.
Co-Authors Heri Susanto Lestari, Wiwin Sofyan, Ade