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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Multidisiplin Sahombu
Adil Bertus AS
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Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Digital Marketing Strategy for Woven Tie Fabrics in Kumpang Ilong Village, Sekadau District Elvi, Fitria; Stefanus Masiun; Adil Bertus AS
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6389

Abstract

Local products represent the artistic craftsmanship of the local community and serve as part of the preservation of local culture. Additionally, they are a vital source of livelihood for local residents, supporting their household economy. The woven ikat fabric of Kumpang Ilong Village is an authentic creation of the village’s original residents, passed down from generation to generation. Preserving this traditional craft is crucial as a means of maintaining the community’s cultural identity. The purpose of this community service initiative is to assist the Kumpang Ilong Village ikat weaving group in marketing their products, particularly through digital platforms such as Facebook and Instagram. By leveraging social media, the aim is to expand the market reach beyond the local community to a wider audience outside Sekadau District, ultimately increasing sales and supporting the household economy while preserving this traditional artwork. The method used in this community service activity involves a combination of theoretical lectures and hands-on training. Participants are first introduced to the basic concepts of digital marketing, followed by direct training sessions where they create Facebook and Instagram accounts. One designated group representative is then tasked with uploading content related to their activities and weaving products on these social media platforms. As a result of this community service program, members of the Kumpang Ilong Village weaving group now have a platform to promote and sell their products. Moreover, participants have gained a better understanding of how to utilize social media, such as Facebook and Instagram, as effective marketing tools without difficulties.
The Influence of Traditional Dayak Desa Leadership Values on Community Harmony in Sekadau Regency Adil Bertus AS; Darius Damestuteles; Fitria Elvi
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

This study explores the influence of traditional leadership values within the Dayak Desa community on social harmony in Sekadau Regency, West Kalimantan. Rooted in local wisdom, the leadership practices of the Dayak Desa are based on principles such as costumary justice, communal consensus, moral exemplarity, restorative conflict resolution, and collective solidarity. Using a qualitative approach, the research involved in-depth interviews and participatory observation. The findings reveal that customary leaders, such as the temenggung, play a central role in maintaining social order, resolving disputes, and upholding ethical standards. These leadership values foster a strong sense of belonging, mutual respects, and social cohesion. However, the study also highlights challlenges related to the generational gap, where younger members are becoming less engaged in traditional practices. Strategic efforts involving cultural educational and intergenerational dialogue are essential to ensure the sustainability and relevance of customary leadership values in the face of medernization. This research underscores the critical role of traditional leadership in preserving communal harmony and cultural identity.
Co-Authors Darius Damestuteles Elvi, Fitria Fitria Elvi STEFANUS MASIUN