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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature EBONY
Fadhil, Mohamad
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media

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English Figurative Language on Palembang Hotel Websites Wijaya, Beni; Zakaria; Yeny, Eli; Fadhil, Mohamad
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.6944

Abstract

Websites for hotels are essential sources of information for prospective guests. Because of this, their readability and appeal are crucial to hotel internet marketing. The objective of this study is to gain insight into the linguistic strategies utilized by hotels for online promotion. This study initially introduces an analytical framework grounded in appraisal theory to elucidate the underlying mechanisms employed by hotels to foster interpersonal interactions. This framework is subsequently employed to analyze the online linguistic strategies utilized by the five-star hotels in Palembang. The overall linguistic strategy is found, along with the hotels' preference for using it. This study employed a descriptive qualitative methodology, analyzing samples from hotel websites in Palembang based on their usage of language style. The findings indicated that metonym, hyperbole, metaphor, personification, simile, and synecdoche are the language types that the hotel frequently uses to entice readers to stay there with metaphor as the most dominant. In conclusion, one of the most important parts of making ads is using language style, which means changing the meaning of words and using figurative language to make them more fun to read.
Primary and Secondary English Slang in SCREAM VI Movie: A Sociolinguistics Analysis Fadhil, Mohamad; Wijaya, Beni; Zakaria
General English Education Vol 5 No 2 (2025): EBONY- Journal of English Language Teaching, Linguistics, and Literature
Publisher : The Study Program of English Education of Palangka Raya University 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ebony.v5i2.22021

Abstract

This research analyzed the English slang in the SCREAM VI movie through a sociolinguistic framework focusing on Chapman's primary and secondary slang. Teenage characters for group identity widely use primary slang while secondary slang conveys attitudes and serves as a covert code. The qualitative descriptive method reveals that slang in SCREAM VI creates informality, expresses rebellion, and provides in-group exclusivity. The researchers collected the data by watching the film SCREAM VI, downloading the movie script, and extracting the slang words used in it. The findings highlight the dynamic role of slang in reflecting social dimensions and cultural values within youth subcultures towards the primary and secondary slang found. It is expected that future research explores slang across different media and cultural contexts to further understand its evolution and functions.
English Figurative Language on Palembang Hotel Websites Wijaya, Beni; Zakaria; Yeny, Eli; Fadhil, Mohamad
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.6944

Abstract

Websites for hotels are essential sources of information for prospective guests. Because of this, their readability and appeal are crucial to hotel internet marketing. The objective of this study is to gain insight into the linguistic strategies utilized by hotels for online promotion. This study initially introduces an analytical framework grounded in appraisal theory to elucidate the underlying mechanisms employed by hotels to foster interpersonal interactions. This framework is subsequently employed to analyze the online linguistic strategies utilized by the five-star hotels in Palembang. The overall linguistic strategy is found, along with the hotels' preference for using it. This study employed a descriptive qualitative methodology, analyzing samples from hotel websites in Palembang based on their usage of language style. The findings indicated that metonym, hyperbole, metaphor, personification, simile, and synecdoche are the language types that the hotel frequently uses to entice readers to stay there with metaphor as the most dominant. In conclusion, one of the most important parts of making ads is using language style, which means changing the meaning of words and using figurative language to make them more fun to read.
Co-Authors Eli Yeny Wijaya, Beni Yeny, Eli Zakaria Zakaria Zakaria