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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat EBONY
Zakaria Zakaria
English Department, Politeknik Negeri Sriwijaya, Palembang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Mapping of Plumeria Eco Park Potencies as a New Tourism Destination in Muara Enim, South Sumatera Beni Wijaya; Pipit Husnulhotimah; Zakaria Zakaria; Darmaliana; Eli Yeny
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i3.4919

Abstract

In today's digitalized world, written information is essential because eco-parks offer a variety of tourist attractions in one convenient location. Established in the regency, Plumeria Eco Park is a large eco-park located in Muara Enim. Its sustainability can be attained by collaborations by determining the potencies through a community service initiative. The purpose of this project was to map Plumeria Eco Park's potential as a new tourist attraction in Muara Enim to produce English-language content for its upcoming website eventually. Descriptive qualitative analysis through observation and interviewing was the methodology employed. For the potency mapping, every area within the eco-park was observed. Interviews were conducted with the owner and staff to get potency-related information. The mapping approach focused on five aspects of tourist destination potential: attraction, activities, amenities, accessibility, and accommodation. After the procedure, the results showed that Plumeria Eco Park could become the new tourism destination in Muara Enim since it fits the five criteria. This community service project is expected to help grow Plumeria Eco Park shortly as the first stage of a content-writing website.
English Figurative Language on Palembang Hotel Websites Wijaya, Beni; Zakaria; Yeny, Eli; Fadhil, Mohamad
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.6944

Abstract

Websites for hotels are essential sources of information for prospective guests. Because of this, their readability and appeal are crucial to hotel internet marketing. The objective of this study is to gain insight into the linguistic strategies utilized by hotels for online promotion. This study initially introduces an analytical framework grounded in appraisal theory to elucidate the underlying mechanisms employed by hotels to foster interpersonal interactions. This framework is subsequently employed to analyze the online linguistic strategies utilized by the five-star hotels in Palembang. The overall linguistic strategy is found, along with the hotels' preference for using it. This study employed a descriptive qualitative methodology, analyzing samples from hotel websites in Palembang based on their usage of language style. The findings indicated that metonym, hyperbole, metaphor, personification, simile, and synecdoche are the language types that the hotel frequently uses to entice readers to stay there with metaphor as the most dominant. In conclusion, one of the most important parts of making ads is using language style, which means changing the meaning of words and using figurative language to make them more fun to read.
Primary and Secondary English Slang in SCREAM VI Movie: A Sociolinguistics Analysis Fadhil, Mohamad; Wijaya, Beni; Zakaria
General English Education Vol 5 No 2 (2025): EBONY- Journal of English Language Teaching, Linguistics, and Literature
Publisher : The Study Program of English Education of Palangka Raya University 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ebony.v5i2.22021

Abstract

This research analyzed the English slang in the SCREAM VI movie through a sociolinguistic framework focusing on Chapman's primary and secondary slang. Teenage characters for group identity widely use primary slang while secondary slang conveys attitudes and serves as a covert code. The qualitative descriptive method reveals that slang in SCREAM VI creates informality, expresses rebellion, and provides in-group exclusivity. The researchers collected the data by watching the film SCREAM VI, downloading the movie script, and extracting the slang words used in it. The findings highlight the dynamic role of slang in reflecting social dimensions and cultural values within youth subcultures towards the primary and secondary slang found. It is expected that future research explores slang across different media and cultural contexts to further understand its evolution and functions.
PROFESSIONAL ENGLISH CONVERSATION TRAINING FOR THE FRONT OFFICE STAFF OF WYNDHAM HOTEL PALEMBANG Wijaya, Beni; Zakaria, Zakaria; Darmaliana, Darmaliana; Kamilah, Athirah Putri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2740

Abstract

Effective communication is essential for success in the profitable hotel sector. In this line of work, communication is crucial to a seamless and productive exchange between hotel service personnel and guests. In today's competitive hotel industry, training in English communication skills offers several benefits, including increased productivity at work, enhanced customer satisfaction, and long-term success. This training initiative serves as a community service project that showcases the front office staff of Wyndham Hotel Palembang's proficiency in professional English conversation with customers. Interviews were conducted to assess participants' satisfaction with the training's content and methodology. The majority of participants expressed positive opinions about the training's methods and content, as indicated by the findings. The conclusions of this community service project raise awareness among employers, directors, and industry specialists about the need to reevaluate the approach and substance of hotel staff communication skills training. Further discussion was held regarding the implications of providing hotel front office staff with well-designed training in English conversation skills.
Co-Authors Darmaliana - Darmaliana, Darmaliana Eli Yeny Fadhil, Mohamad Kamilah, Athirah Putri Pipit Husnulhotimah Wijaya, Beni