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All Journal Prosiding Pengabdian Ekonomi dan Keuangan Syariah JPFT (Jurnal Pendidikan Fisika Tadulako Online)
Ika Astutik, Fitriyah
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Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Mathematics

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WORKSHOP DIGITAL MARKETING UNTUK MENDUKUNG PENGEMBANGAN UMKM DESA KAPONG, KECAMATAN BATUMARMAR Ika Astutik, Fitriyah; Bari, Abdul
Prosiding Pengabdian Ekonomi dan Keuangan Syariah Vol. 4 No. 1 (2025): Prospeks
Publisher : LP2M IAI AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/pps.v4i1.920

Abstract

Desa Kapong Kecamatan Batumarmar memiliki potensi ekonomi yang besar melalui produk UMKM berbasis olahan hasil laut. Namun, keterbatasan literasi digital menyebabkan rendahnya daya tarik pemasaran produk tersebut. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku UMKM melalui workshop digital marketing dengan pendekatan Participatory Action Research (PAR). Kegiatan workshop ini mencakup pengenalan digital marketing, pembuatan branding dan konten promosi serta pemanfaatan marketplace. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterampilan pemasaran digital, implementasi akun bisnis online serta semangat kewirausahaan peserta. Selain itu, selama pelaksanaan worksop digital marketing ini terdapat kendala yang dihadapi yaitu keterbatasan waktu dan kemampuan teknis menjadi catatan penting untuk pendampingan lanjutan. Workshop ini berdampak positif terhadap perluasan pasar dan motivasi pelaku UMKM serta melahirkan inisiatif pembentukan komunitas UMKM sebagai upaya keberlanjutan kegiatan ini membuktikan bahwa pemberdayaan berbasis kebutuhan riil dan pemanfaatan teknologi dapat meningkatkan daya saing UMKM di era digital.
EFEKTIFITAS PERANGKAT PEMBELAJARAN FISIKA MODEL PROJECT BASED LEARNING (PJBL) UNTUK MENINGKATKAN KETERAMPILAN PROSES SAINS MATERI ELASTISITAS Ika Astutik, Fitriyah; Fajriyah
JPFT (Jurnal Pendidikan Fisika Tadulako Online) Vol. 9 No. 3 (2021): JPFT (Jurnal Pendidikan Fisika Tadulako Online)
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jpft.v9i3.1646

Abstract

This study aim of this study is to find out how effective the Project Based Learning (PjBL) model of physics learning tools is to improve students' Science Process Skills. The learning tools developed include: (a) syllabus, (b) lesson plans, (c) student books, (d) worksheets, and (e) assessment sheets. This type of research is Research Design that aims to develop learning tools. The research design used was a one-group pretest-posttest design. The learning device developed has been tested on class XI students of SMA An-Nidhomiyah Pamekasan in the odd semester of the 2016-2017 school year on the concept of Elasticity of Materials. The research parameter measured was the effectiveness of the Project-Based Learning model of physics learning tools to improve students' Science Process Skills. The instruments used to collect data in this study include Affective Observation Sheets, Product Cognitive Learning Outcomes Test Instruments, Process Cognitive Learning Outcomes Test Instruments, Psychomotor Observation Instruments, Student Response Questionnaire Instruments. The results of the research that have been carried out show that (a) the learning tools developed are effectively used to improve students' Science Process Skills, (b) the product cognitive learning outcomes and students' cognitive processes have increased significantly, and (c) students provide a positive response to the learning that has been implemented. So it can be concluded that the learning tools developed to meet the criteria of effectiveness so that the learning tools are effective for improving students' science process skills.
Co-Authors Abdul Bari FAJRIYAH