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All Journal International Journal of Social Science International Journal of Multidisciplinary Approach Research and Science
Sukardi, Ni Wayan
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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SUSTAINABLE TOURISM DESTINATION MARKETING STRATEGY IN THE DIGITAL ERA Sukardi, Ni Wayan; Dasih, I Gusti Ayu Ratna Pramesti
International Journal of Social Science Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i1.10123

Abstract

Tourism destination marketing plays a very crucial role in increasing the number of tourist visits. In this fast-paced digital era, effective promotion is the key to attracting domestic and international tourists. Thus, every tourist destination needs the right marketing strategy to compete in the increasingly competitive global market. The development of digital technology has had a significant impact on tourism destination marketing strategies, especially in the context of sustainable tourism. This research aims to identify effective marketing strategies in promoting tourist destinations as sustainable tourism destinations in the digital era. This research uses a descriptive quantitative approach by utilizing data from interviews and various sources. The research results show that digital marketing is essential in tourism marketing. Social media, websites, and other digital platforms are critical in increasing tourist attraction. Besides that, collaborating with various parties, including the government, local communities, and business actors, supports tourism sustainability. Hopefully, these findings can provide a clearer picture of marketing strategies that can be implemented in developing sustainable tourism destinations in digital era. .
Interpersonal Communication Skills of Teachers and Students: Building a Foundation for Meaningful Learning Sukardi, Ni Wayan; Wastawa, I Wayan; Mantra, Ida Bagus Nyoman
International Journal of Multidisciplinary Approach Research and Science Том 3 № 02 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i02.1643

Abstract

Interpersonal communication is one of the elements of communication that is often carried out by humans, not just to provide information to each other but also as a means to familiarize fellow human beings so that a sense arises to give each additional attention, motivation, pleasure so that they can help someone to tell their problems. This study aims to describe the interpersonal communication skills of teachers and students in the learning process and the obstacles encountered in interpersonal communication at school. The research method used is qualitative research, where data was collected through interviews and field observations. This research found that many teachers still faced various obstacles in communication and interpersonal relationships in the learning process, but various factors caused these obstacles. However, the barriers encountered can be solved with good communication. This study implies that stakeholders of educational institutions need to hold various training sessions so that teachers have good interpersonal communication skills.
Co-Authors Dasih, I Gusti Ayu Ratna Pramesti Ida Bagus Nyoman Mantra Wastawa, I Wayan