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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences
Lis Tatin Hernidatiatin
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Social Media on Purchasing Decisions Through Consumer Motivation on Thevioletas Fast Fashion Muslim Clothing Products Sylva Maharani Fahira; Dela Resita Dewi; Lis Tatin Hernidatiatin
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14630

Abstract

This study examines how social media affects consumer motivation and buy decisions for fast fashion Muslim garment business Thevioletas. A quantitative and survey method was utilised to collect data from 111 social media users via an online questionnaire. Social media strongly influences consumer motivation and buying decisions, as shown by a R Square value of 0.843. Validity and reliability assessments confirmed the study instruments' correctness and consistency with a Cronbach's Alpha of 0.928. Consumer motivation indirectly influences social media and purchasing decisions, even if it does not directly effect social media engagement. These findings underline the importance of effective digital marketing and a full understanding of motivational factors like trends, self-identity, comfort, and religious beliefs to boost Muslim fashion product purchases.
The Influence Of Company Reputation, Digital Marketing And Price Perception On Purchasing Decisions In The Shopee Marketplace Galuh Roslan Nugraha; Adi Mulya Abdilah; Lis Tatin Hernidatiatin; Agustina Agustina
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1657

Abstract

Unhealthy price competition in the market, especially due to predatory pricing practices, is a challenge for small and medium enterprises (SMEs). This study aims to analyze the influence of company reputation, digital marketing, and price perception on purchasing decisions in the Shopee marketplace. A quantitative approach was used with a survey method involving 200 respondents from the Cirebon area. After screening, the final sample size analyzed was 180 respondents. Data were collected through a questionnaire and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with the help of SPSS 25.0. The results showed that price perception had a significant influence on purchasing decisions (p < 0.05), indicating that consumers tend to consider price when transacting on Shopee. Company reputation approached significance, while digital marketing did not show a significant influence, although it still played a role in attracting consumer attention. The regression model used proved strong (F = 27.840, p < 0.000), indicating that the independent variables collectively influenced purchasing decisions. In conclusion, the most dominant factor influencing purchasing decisions on Shopee is price perception. Although company reputation and digital marketing did not show strong individual significance, both still contribute collectively. Therefore, improving price transparency, maintaining positive company image, and enhancing digital marketing strategies are essential to increase consumer purchasing decisions in online marketplaces like Shopee.
The Influence of Social Commerce and Influencers on Purchase Intention at TikTokShop in Cirebon City Elok Faiko; Annisa Fitri; Lis Tatin Hernidatiatin
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 2 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i2.19409

Abstract

Currently, the TikTok app has become one of the most popular platforms in Indonesia, prompting business players to innovate in offering products through the TikTok Shop platform in order to increase consumer purchase intentions. This study aims to analyze the influence of Social Commerce and Influencers on purchase intentions at TikTok Shop in Cirebon City. This research uses a quantitative method with a Likert scale as the measurement tool. The population in this study is the people of Cirebon City who have the TikTok app. For the sampling technique, the researcher used a nonprobability sampling method. Meanwhile, the sampling technique used is incidental sampling. The data were processed using the IBM SPSS Statistics application. The results of the study show that, partially, Social Commerce has a positive and significant effect on purchase intentions at TikTok Shop. Similarly, the Influencer variable also has a positive and significant effect on purchase intentions at TikTok Shop. Simultaneously, Social Commerce and Influencers have a positive and significant effect on purchase intentions at TikTok Shop in Cirebon City. Therefore, this study emphasizes that Social Commerce and Influencers play an important role in increasing consumer purchase intentions at TikTok Shop.
The Influence of Online Customer Review and Content Marketing on Purchasing Decision for Jiniso Products in the Tiktok Application Siti Rohmah Komala; Salsabila Rahma; Siti Nurnaningsih; Lis Tatin Hernidatiatin
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9333

Abstract

The aim of this research is to evaluate the impact of content marketing and Online Customer Reviews on Jiniso purchasing decisions on the TikTok Shop application. The research population consisted of 120 people, all of whom were TikTokShop users in Cirebon. The examination in this study was carried out with the help of Smartpls. The study finding that content marketing and Online Customer Reviews work together to influence TiktokShop buyer decisions is clearly visible here. Consumers rely heavily on online reviews when making purchases on the TikTokShop marketplace. In making purchases on the TikTokShop marketplace, content marketing plays a major role. Next, we can find Online Customer Reviews and the best content marketing factors to test purchasing decisions by using reliability testing in Partial Least Squares (PLS) analysis using Cronbach Alpha, Composite Reliability, and Avarage Variance Extracted (AVE) techniques. Two factors probably account for 67.6% of the variance in purchasing decisions (R Squared = 0.676). The research results show that the model makes a significant contribution to understanding the variables that influence consumer purchasing decisions.
Co-Authors Adi Mulya Abdilah Agustina Agustina Annisa Fitri, Annisa Dela Resita Dewi Elok Faiko Galuh Roslan Nugraha Salsabila Rahma Siti Nurnaningsih Siti Rohmah Komala Sylva Maharani Fahira