<![CDATA[Abstract This study aims to analyze the influence of social media, environment, and digital technology on entrepreneurial interest among students of the Faculty of Economics and Business, Universitas Islam Malang (FEB UNISMA), particularly Management students of the 2021 cohort. The development of the digital era has brought significant changes to the business world, where social media and digital technology have become key factors in supporting entrepreneurship. Additionally, the environment, including both family and university settings, plays an essential role in shaping students' entrepreneurial interest. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 82 respondents selected using purposive sampling. The data analysis technique employed multiple linear regression to determine the influence of each independent variable on entrepreneurial interest. The results indicate that social media significantly influences students' entrepreneurial interest by facilitating promotion, market access, and business networking. The environmental factor also has a positive impact, where family support and a conducive academic environment encourage students to start businesses. Furthermore, digital technology contributes to increasing entrepreneurial interest by providing access to business information, flexible capital opportunities, and operational efficiency. Keywords: Social Media, Environment, Digital Technology, Entrepreneurial Interest, Students ]]>
