Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Rohma, Hindun Miftakhur
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Penerapan Marketing Mix Untuk Meningkatkan Penjualan UMKM Kerajinan Kayu UD. Rizky Rohma, Hindun Miftakhur; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the implementation of the marketing mix strategy in increasing sales of wooden craft UMKM. The marketing mix, which consists of product, price, place, and promotion element, plays a crucial role in determining the competitiveness and success of UMKM. This research employs a qualitative method with a descriptive approach, where data is collected through interviews, observations, and documentation. The findings indicate that a well-implemented marketing mix strategy can enhance sales volume. However, challenges remain in the promotion aspect, particularly in the utilization of digital media. Therefore, UMKM needs to improve their digital marketing strategies to reach a broader market. Keywords: Marketing mix, UMKM, marketing strategy, sales improvement.
Co-Authors Ronny Malavia Mardani Sulton Sholehuddin, Sulton