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Mukti, Shinta Aulia Cahya
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Economics, Econometrics & Finance

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Analisis Pengaruh Harga, Kualitas Layanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada E-Commerce Shopee (Studi Mahasiswa FEB Jurusan Manajemen Universitas Islam Malang) Mukti, Shinta Aulia Cahya; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine and analyze the influence of price, service quality and customer satisfaction on customer loyalty on Shopee e-commerce. This type of research uses an explanatory research method through a quantitative approach, with the data analysis technique used, namely multiple linear regression analysis. Sampling was taken using non-probability sampling with a snowball sampling method with a total of 82 respondents who were students majoring in management at the Faculty of Economics and Business and had made at least 2 purchases at e-commerce Shopee. The results show that price, service quality and customer satisfaction have a simultaneous effect on customer loyalty and each independent variable, price, service quality and customer satisfaction have a partial effect on customer loyalty. Keywords: Price, service quality, customer satisfaction, customer loyalty
Co-Authors Arini Fitria Mustapita Hadi Sunaryo