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Implementasi algoritma backtracking untuk menentukan success rate pada proses usabillity testing prototipe produk digital Perdana, Bosya; Sutabri , Tata
Jurnal Ilmiah Matrik Vol. 26 No. 3 (2024): Jurnal Ilmiah Matrik
Publisher : Direktorat Riset dan Pengabdian Pada Masyarakat (DRPM) Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/jurnalmatrik.v26i3.3537

Abstract

This research seeks to assess the effectiveness of backtracking algorithms in ensuring success rates during usability testing of digital product prototypes.  The UX/UI review process must produce fast and objective results with minimal resources in a digital era that requires high speed and accuracy. This research implements a heat map tracking method with several valid variables, namely font size, button size and location, and navigation flow, which are then analyzed using a backtracking algorithm to assess design performance based on the user's level of success in completing the task. The research results show that the backtracking algorithm is able to speed up evaluation time by up to 45% and reduce dependence on manual observation, without reducing the accuracy of the results. Designs with a success rate above 80% are categorized as good, while designs below 60% are considered to need improvement. This method is not only time and resource efficient but can also be used in Agile-based iterative digital design processes. The study suggests combining these strategies with additional techniques, including eye tracking or machine learning, to improve progress.
Peran Big Data Dan Artificial Intelligence Dalam Optimalisasi Pengawasan Pajak Corly, Fery; Ariana, Sunda; Trisninawati, Trisninawati; Fitriasuri, Fitriasuri; Perdana, Bosya; Saputra, Dhimas Rosanto
MBIA Vol. 23 No. 3 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/cw2tyd15

Abstract

The integration of Big Data and Artificial Intelligence (AI) into tax supervision has significantly improved anomaly detection and compliance monitoring. This study examines the application of these technologies across 12 countries, highlighting their influence on modern tax governance. The findings reveal that AI-driven models enhance the accuracy of tax anomaly detection by 40–78% in countries with a digital maturity index above 0.65 but show limited improvements of only 12–15% in contexts with fragmented infrastructure. Critical success factors include the availability of well-labeled historical datasets, the analytical capacity of human resources in interpreting machine learning outputs, and regulatory frameworks that support algorithmic audits. A hybrid federated learning model combined with blockchain was found to boost detection accuracy while reducing central computing requirements by 35%. This research extends the Technology–Organization–Environment (TOE) framework by underscoring the pivotal role of data governance in digital economy taxation. Strategic recommendations include the development of integrated tax data lakes, enhancing AI literacy among tax authorities, and establishing legal frameworks to ensure algorithmic transparency and accountability. Implementing these strategies is projected to increase national tax compliance rates by 25–40% over the next five years while mitigating risks associated with the digital divide. Keywords: Big Data, Artificial Intelligence, Tax Compliance.   Abstrak Kemajuan teknologi digital telah membawa perubahan signifikan dalam sistem perpajakan global, khususnya melalui pemanfaatan Big Data dan kecerdasan buatan (AI) dalam deteksi anomali dan prediksi risiko wajib pajak. Penelitian ini menganalisis implementasi teknologi tersebut di 12 negara dengan fokus pada efektivitas, tantangan, serta faktor keberhasilan utama. Hasil penelitian menunjukkan bahwa penerapan Big Data dan AI mampu meningkatkan efektivitas pengawasan pajak sebesar 40-78% pada negara dengan indeks kematangan digital di atas 0,65, tetapi hanya 12-15% di negara dengan infrastruktur terfragmentasi. Faktor utama yang memengaruhi keberhasilan implementasi teknologi ini meliputi ketersediaan dataset historis yang berkualitas, kapasitas analitik sumber daya manusia, serta kerangka regulasi yang mendukung audit berbasis algoritma. Model hybrid federated learning dengan integrasi blockchain terbukti meningkatkan akurasi deteksi anomali pajak sekaligus mengurangi kebutuhan komputasi sentral sebesar 35%. Temuan ini memperkuat teori adaptasi teknologi organisasi dengan menambahkan dimensi data governance sebagai variabel krusial dalam implementasi teknologi pajak. Rekomendasi strategis diajukan untuk otoritas pajak, pembuat kebijakan, serta penelitian lanjutan guna meningkatkan kepatuhan pajak nasional secara berkelanjutan. Kata Kunci: Big Data, Kecerdasan Buatan, Kepatuhan Pajak.
Filter Bubble Phenomenon on Instagram and Its Impact on Teenagers Lifestyle and Social Interaction Misnawati, Desy; Perdana, Bosya; Ariana, Sunda; Damayanti, Novita; Saputra, Dhimas Rosanto
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.692

Abstract

This research aims to analyze the phenomenon filter bubble on Instagram and its impact on lifestyle changes and social interactions of teenagers aged 16-20 years in Palembang. Instagram, as a visual-based social media platform, uses Artificial Intelligence (AI) algorithms to customize and filter content according to user preferences, which can influence user thought patterns, attitudes and behavior. In this research, a qualitative approach was used with literature study methods and content analysis. Data was collected through in-depth interviews with teenagers in Palembang who actively use Instagram. The research results show that filter bubble influencing teenagers in adopting lifestyle trends, especially in terms of appearance and beauty, such as the use of makeup which often appears in Instagram feeds. In addition, this phenomenon also contributes to the formation of homogeneous social groups, where teenagers are more likely to interact with individuals who have similar interests, while different views tend to be ignored. Based on Information Integration Theory, this research explains that information received via social media, which is filtered by the Instagram algorithm, shapes teenagers attitudes and behavior. The conclusion of this research is that the phenomenon filter bubble has a significant impact on the development of teenagers lifestyles and social interactions, which has the potential to narrow their horizons to various perspectives. Therefore, better digital literacy is needed to help teenagers be more critical in consuming information on social media.