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Abdullah, Agung
Faculty Of Islamic Economic And Business, UIN RM Said Surakarta
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : Journal of Management and Islamic Finance

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THE THE INFLUENCE OF HALAL AWARENESS, SELLER REPUTATION AND PRODUCT PROMOTION ON THE INTEREST IN BUYING FOOD THROUGH THE SHOPEE APPLICATION Ulfa, Dita Camelia; Agung Abdullah
Journal of Management and Islamic Finance Vol. 3 No. 2 (2023): Journal of Management and Islamic Finance
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v3i2.6061

Abstract

Abstract This study aims to analyze the influence of halal awareness, seller reputation and product promotion both partially and simultaneously on the interest in buying food through the Shopee application, especially for Shopeefood feature service users in the Surakarta City area. As for the type of research method, it is quantitative based on primary data sources and secondary data. Primary data sources are obtained through the dissemination of questionnaires with gform media while secondary data is through books, journals, web pages, etc. The number of samples taken was 120 respondents with nonprobability sampling techniques. The method is carried out by survey. Data analysis techniques to answer hypotheses using multiple linear regression analysis, simultaneous test (F), determination test, and partial test (t) with a significant level of 5% (α = 0.05) processed with the help of SPSS 25 software. Based on the partial test, halal awareness did not have a positive and insignificant effect on buying interest. Simultaneously testing halal awareness, seller reputation and product promotion simultaneously have a positive and significant effect on buying interest. Keywords: halal, reputation, promotion, buying interest.
Co-Authors Alif Maulana Bachtiar ardiyansyah, Muhammad Budi Sukardi Cipto Sembodo Fattah Setiawan Santoso Fuad Dhiya Ul Husaen Khairul Imam M.N.K Al Amin Muhammad Khozin Ahyar Mustaslimah, Aisa Muthmainnah Muthmainnah Rahmalia Indah Pratiwi Ulfa, Dita Camelia Yulianti, Nanda