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All Journal Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Bina Manajemen IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Sutisna, Felix
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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DAMPAK GREEN MARKETING TOOLS TERHADAP PEMBELIAN PRODUK THE BODY SHOP Sutisna, Felix; Jap, Yustina Peniyanti
Jurnal Bina Manajemen Vol. 12 No. 1 (2023): Jurnal Bina Manajemen Volume 12 Nomor 1 September Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i1.499

Abstract

The purpose of this research is to analyze the effect of green marketing tools on the decision behavior to buy green products mediated by the intention to buy green products. There are five variables in this study, namely ecological brand image, ecological labeling, ecological advertisement, purchase intention and buying decision behavior. The sample of this research is 274 consumers of The Body Shop. The method of analysis of this research is Partial Least Squares (PLS) analysis. Partial least squares (PLS) analysis was performed using secondary data collection and hypothesis testing. The study concluded that among green marketing tools, only environmental advertising did not have a significant impact on the decision behavior to buy green products, either directly or indirectly.
Optimalisasi Strategi Komunikasi Promosi Produk melalui Manajemen Aset Digital Sutisna, Felix; Tessa H
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 2 No 1 (2023): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v2i1.348

Abstract

Berbagai situasi dan tujuan teknologi memerlukan penggunaan Digital Asset Management (DAM). Studi ini menguji pengaruh sistem Digital Asset Management pada pemasaran, periklanan, dan promosi produk karena ini adalah penggunaan baru untuk teknologi tersebut. Digital Asset Management (DAM) digunakan dalam berbagai situasi untuk berbagai tujuan teknologi saat menangani aset elektronik. Dalam penelitian ini, kerangka konseptual untuk konseptualisasi logistik kegiatan komunikasi promosi dan teknologi informasi ditawarkan. Dalam laporan tersebut, dijelaskan bagaimana sistem DAM yang kohesif memungkinkan perusahaan periklanan menyelesaikan lebih banyak pekerjaan dengan staf yang lebih sedikit dengan memfasilitasi kecepatan ke pasar, peningkatan produktivitas, peningkatan pendapatan agensi dan klien, serta branding klien yang aman. Dengan membaca artikel ini, pembaca akan memperoleh pengetahuan tentang cara menangani masalah dasar termasuk standar penamaan file, penyeimbangan muatan, dan melestarikan budaya organisasi. Keuntungan yang mungkin dari Digital Asset Management dalam pengaturan ini disorot berdasarkan temuan dari tinjauan literatur terkait. Keuntungan yang diharapkan diperiksa menggunakan studi penjelasan. Perspektif baru dalam mengelola operasi rantai pasokan dapat diperoleh dari deskripsi jaringan pasokan pemasaran. Penggunaan Digital Asset Management (DAM) dalam pemasaran, periklanan, dan promosi produk adalah penggunaan baru untuk teknologi tersebut. Penerapan DAM dalam bidang-bidang ini mencerminkan keterbaruan dalam mengoptimalkan pemanfaatan teknologi untuk tujuan-tujuan tertentu. Penggunaan DAM yang kohesif memungkinkan perusahaan periklanan menyelesaikan lebih banyak pekerjaan dengan staf yang lebih sedikit. Hal ini menunjukkan inovasi dalam efisiensi operasional dan produktivitas dengan memanfaatkan teknologi DAM secara optimal.
The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X Sutisna, Felix; Handra, Tessa; Jap, Yustina Peniyanti
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 2 (2023): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i2.247

Abstract

 The purpose of this study was to analyze the effect of social media marketing on purchase impulses mediated by brand attentiveness. This research has three variables, namely social media marketing, brand attentiveness, and purchase impulse. The sample in this study was 231 customers of UMKM X. The method of analysis in this study was SEM partial least squares (PLS) analysis. PLS-SEM analysis was carried out through secondary data collection and hypothesis testing. The results showed that all 4 hypotheses were significant.
The Role of Consumers in Fostering Circular Economy in Indonesia Pratiwi, Putu Yani; Handra, Tessa; Sutisna, Felix
Journal of Accounting, Business and Management (JABM) Vol 32 No 1 (2024): Special Issue
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jabminternational.v32i1.1452

Abstract

Consumers play an important role in transforming the economic system into a circular economy. Some literature highlighted that consumer demand has become an enabler for businesses to adopt circular practices. However, other literature argues that although consumers are aware of environmental sustainability issues, their adoption of circular products and services is still low, which is termed as an "intention–action gap." This "intention–action gap" becomes a socio-cultural barrier for businesses to adopt circular practices. This paper aims to increase knowledge and understanding about the role of consumers perceived by circular start-ups. A qualitative case study approach was employed by conducting in-depth interviews with four circular start-ups. This study is expected to shed light on the role of consumers either as enablers or barriers to the circular economy in Indonesia.
Penerapan Teknologi Blockchain untuk Memperkuat Privasi dan Keaslian Data Akademik di Perguruan Tinggi Aurora, Cindy; Henry, Henry; Handra, Tessa; Sutisna, Felix; Parker, Jonathan
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 1 (2025): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i1.912

Abstract

The increasing demand for data integrity and confidentiality in higher education has driven institutions to explore innovative solutions to secure academic records. Traditional database systems often fail to ensure authenticity and protect sensitive information from unauthorized access or manipulation. This study investigates how blockchain technology can enhance privacy and authenticity in university record management. The research uses a descriptive qualitative method with a multiple case study approach. Data were collected through interviews and documentation analysis at selected Indonesian universities piloting blockchain-based systems. The analysis focuses on how blockchain’s decentralized and immutable features support secure data storage, verifiable credentials, and transparent access logs. The findings reveal that blockchain implementation significantly improves trust in academic data by reducing the risk of falsification and enabling real-time validation of records. Moreover, blockchain fosters institutional accountability and streamlines verification processes for both internal and external stakeholders. However, challenges such as integration with legacy systems, technical readiness, and regulatory alignment remain prominent. The study concludes that blockchain offers a promising framework for data-driven management in higher education, particularly in reinforcing the credibility and confidentiality of academic information. The results provide practical insights for policymakers and university leaders seeking to modernize their digital in frastructure while safeguarding the integrity of institutional records.
E-Commerce and Digital Marketing Strategies: Their Impact on Startupreneur Performance Using PLS-SEM Sutisna, Felix; Lutfiani, Ninda; Anderson, Evelyn; Danang, Danang; Syaidina, Musidiansyah Otto
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 6 No 2 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v6i2.695

Abstract

Startup entrepreneurs are increasingly relying on technology to manage their businesses, particularly through the use of E-Commerce platforms and digital marketing strategies. This study investigates the impact of these technologies on the performance of startup entrepreneurs. Conducted through an online survey of 150 Indonesian startup entrepreneurs from various industries, the research used a questionnaire to evaluate the extent of E-Commerce application usage, digital marketing efforts, and entrepreneurial performance, with a focus on revenue growth, customer satisfaction, and market visibility. The results indicate that the use of E-Commerce platforms has a significant and positive impact on startup performance. Entrepreneurs who actively use these platforms experience higher revenue growth and enhanced customer satisfaction. Furthermore, digital marketing strategies were found to positively influence business performance, particularly in terms of improving market visibility and expanding market reach. This research provides valuable insights into how technology and digital marketing can enhance startup performance. The key takeaway is that integrating E-Commerce platforms and digital marketing strategies into startup growth plans is essential. By investing in digital technologies and improving on- line marketing skills, startup entrepreneurs can achieve greater business success.
The Theory of Planned Behavior Influences Online Shopping Behavior Sutisna, Felix; Handra, Tessa
APTISI Transactions on Management (ATM) Vol 6 No 1 (2022): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i1.1691

Abstract

Nowdays many factors influence shopper interested in buying merchandise through e-business, such as promotions made by e-business companies, speed and less time, fast payment transactions and low cost, and marketing mix. Most shopper utilize e-business to shop for food products, electronics, logistic (such as gojek/grab/uber, travel) and others. The application of e-business can not be separated from the expertise and knowledge of the public in using the internet and computer systems. However, Indonesian people's awareness of e-business is still low, many people do not know how to utilize it. This is due to low internet infrastructure factors, poor telecommunication facilities. This is still a barrier to the interest of the people of Indonesia to testify online. In addition, shopper confidence and trust in the security of e-business can affect someone to shop online. In explaining the factors that impact on shopper conduct to utilize e-business utilized theory of planned behavior approach. The theory of Planned Behavior (TPB) has supported the prediction of many different conducts of people. TPB shows that determining conduct is one's purpose. This study aims to analyze the impact of perceived behavioral control, subjective norm, and attitude, on purpose to shop online and its impact on online shopping behavior. Exogenous variable research is perceived behavioral control, subjective norm, and attitude. The variables of endogenous research are intended to shop online and online shopping behavior. The research sample of 100 respondents was shopper who shopped in e-business X. Data collection method using questionnaires. Data analysis method using SEM PLS.
Business Artificial Intelligence for Enhancing Sustainable Decision Intelligence Choiri, Muttaqin; Pramudito, Eko Sigit; Sutisna, Felix; Sean, Rio Squire
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.712

Abstract

Business Artificial Intelligence (BAI) has become a key driver of organizational transformation, enabling advanced analytics, intelligent automation, and data-driven strategic decision-making. However, despite rapid technological progress, empirical research explaining how AI capability, algorithmic transparency, and task–technology alignment collectively shape Sustainable Decision Intelligence (SDI) within real business environments remains limited. To address this gap, this study introduces a novel BAI–SDI framework integrating AI Capability, Algorithmic Transparency, Task-Technology Fit (TTF), Decision Quality, and Sustainable Decision Intelligence as core constructs influencing long-term strategic and sustainable decision outcomes. Using a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM–PLS), survey data were collected from 402 professionals working in AI- integrated business sectors across Indonesia. The empirical results indicate that AI Capability significantly enhances Task-Technology Fit, while Algorithmic Transparency strongly predicts Decision Quality, emphasizing the importance of interpretability and accountability in trust-driven decision processes. Furthermore, Task-Technology Fit mediates the impact of AI Capability on Decision Quality, demonstrating that effective system-task alignment is essential for maximizing organizational value. The findings provide theoretical advancements by positioning SDI as an empirical extension of decision management theory and offer practical guidance for implementing ethical, transparent, and future-ready AI strategies within business environments. Overall, this study contributes actionable insights for strengthening governance and accelerating sustainable digital transformation in increasingly competitive and AI-driven decision ecosystems.
Co-Authors Anderson, Evelyn Aurora, Cindy Danang, Danang Handra, Tessa Henry, Henry Jap, Yustina Peniyanti Muttaqin Choiri Ninda Lutfiani Parker, Jonathan Pramudito, Eko Sigit PRATIWI, PUTU YANI Sean, Rio Squire Syaidina, Musidiansyah Otto Tessa H