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All Journal Al-Wijdan : Journal of Islamic Education Studies Journal of Educational Management Research
Fazriyati, Maswanda
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Public Relations Management in an Effort to Improve School Branding Through the “Program Gerbang” Fazriyati, Maswanda; Marno, Marno; Kawakip, Akhmad Nurul
Journal of Educational Management Research Vol. 3 No. 2 (2024)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v3i2.832

Abstract

Public relations management in schools must work actively in efforts to improve school branding. Moreover, the current conditions of the development of the era of globalization and increasingly tight school competition. Schools must also innovate in creating their school's characteristics. Madrasas has a unique school program, namely the Gerbang program (enthusiasm for foreign languages). This program not only improves foreign language skills but also contributes to forming the school's identity or brand. Therefore, it is necessary to improve public relations through this Gerbang program to improve school branding. The purpose of the study was to determine, the public relations management process in an effort to improve school branding through the Gerbang program. Public relations model of madrasas in efforts to improve school branding in the implementation of the Gerbang program. Implications of the Gerbang program in efforts to improve school branding. The type of research in this study is a case study with a qualitative approach. The impact is increasing the attractiveness of prospective students, increasing achievement, increasing the reputation of the sekolah, increasing student confidence, increasing social media followers.
Functions of the School Committee In Efforts to Improve Facilities and Infrastructure at Madrasah Aliyah Negeri 1 Banyuwangi Fazriyati, Maswanda
AL-WIJDÃN Journal of Islamic Education Studies Vol. 10 No. 2 (2025): April 2025
Publisher : Faculty of Islamic Sciences, Raden Rahmat Islamic University Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58788/alwijdn.v10i2.6641

Abstract

Committees have an important position in educational institutions. By PMA No. 16 of 2020, school committees have functions in school improvement, namely consideration, support, and supervision. Schools rely on committees to improve school quality, especially facilities and infrastructure. Schools cannot only rely on government assistance because it is limited. So they need a committee to provide infrastructure that is not included in government assistance. The research aims to determine (1) the consideration function. (2) Support function (3) Supervisory function. Type of case study research with a qualitative approach. Data collection techniques: observation, interviews, and documentation. Data analysis techniques: data reduction, data presentation, and conclusion. Checking the validity of data using triangulation. The results of this research are (1) the committee's function is as consideration, namely consideration in setting school policies and programs, work plans and budgets, and developing facilities and infrastructure. (2) The committee has supporting functions: financially, mind, and soul in the form of energy. (3) The MAN 1 Banyuwangi Committee, as a supervisory function, carries out supervision using monitoring and evaluation and supervision periodically and at any time.   Keywords: Functions of the School Committee, Improvement of Infrastructure.
Co-Authors KAWAKIP, Akhmad Nurul Marno Marno