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All Journal Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Shofwan Setiawan, Akram
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Economics, Econometrics & Finance

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Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Pada Kepuasan Pelanggan Mool.SPDR Adli Yanuar, Muh. Fadhil; Shofwan Setiawan, Akram; Sulistiyowati; Vikani Anggraeni, Diva; Pratama, Fauzi
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.649

Abstract

This study aims to determine whether price, product quality, and service quality affect customer satisfaction. The method used in this study using a purposive sampling method. The sample in this study consisted of 50 respondents who are customers of Mool.Spdr. The technique used in this research is multiple linear regression and t test. This study shows that there is an influence of price, product quality and service quality on customer satisfaction Mool.SPDR. The results of this study indicate that the better the price, product quality, and service quality, the customer satisfaction will increase.
Co-Authors Adli Yanuar, Muh. Fadhil Pratama, Fauzi Sulistiyowati Vikani Anggraeni, Diva