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All Journal Jurnal EK dan BI Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Pratama, Fauzi
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Economics, Econometrics & Finance

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Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Pada Kepuasan Pelanggan Mool.SPDR Adli Yanuar, Muh. Fadhil; Shofwan Setiawan, Akram; Sulistiyowati; Vikani Anggraeni, Diva; Pratama, Fauzi
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.649

Abstract

This study aims to determine whether price, product quality, and service quality affect customer satisfaction. The method used in this study using a purposive sampling method. The sample in this study consisted of 50 respondents who are customers of Mool.Spdr. The technique used in this research is multiple linear regression and t test. This study shows that there is an influence of price, product quality and service quality on customer satisfaction Mool.SPDR. The results of this study indicate that the better the price, product quality, and service quality, the customer satisfaction will increase.
ANALISIS PENGARUH KUALITAS MAKANAN, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN, LINGKUNGAN FISIK SEBAGAI VARIABEL MEDIASI STUDY KASUS BALE AYU RESTO GIWANGAN YOGYAKARTA Pratama, Fauzi; Wikaningtyas, Suci Utami
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.1891

Abstract

Analysis of the effect of food quality, service quality on customer satisfaction. This study aims to analyse the effect of food quality, service quality on customer satisfaction with the physical environment as a mediating variable at Bale Ayu Resto Giwangan Yogyakarta. Using a quantitative approach, data was collected through questionnaires from 100 customers, analysed using partial least square (PLS) The results of this study show: food quality has a positive effect on customer satisfaction , food quality has a positive effect on the physical environment, service quality has a positive effect on customer satisfaction, service quality has a positive effect on the physical environment, the physical environment has no direct effect on customer satisfaction, food quality does not mediate the physical environment through customer satisfaction, service quality does not mediate the physical environment through customer satisfaction.
Co-Authors Adli Yanuar, Muh. Fadhil Shofwan Setiawan, Akram Sulistiyowati Vikani Anggraeni, Diva Wikaningtyas, Suci Utami