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All Journal Jurnal Pengabdian West Science JUEBIR: Journal of Economics and Business Research
Saputra, Muhammad Rizal
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Media Sosial dan Iklan: Pengaruh Brand Awareness Terhadap Minat Beli Produk Skincare Glad2Glow Saputra, Muhammad Rizal; Khoirunnisa', Lina Febriana
Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v4i1.10798

Abstract

This study analyzes the influence of social media and digital advertising on consumers' purchase intention for Glad2Glow, with brand awareness as a mediating variable. Based on a survey, 60% of Indonesia’s population actively uses social media for an average of three hours daily, making it a crucial channel for marketing. The study involved 190 respondents selected using simple random sampling, with data collected through an online questionnaire. Analysis using Smart PLS revealed that social media and digital advertising have a positive and significant impact on brand awareness and purchase intention. Brand awareness also mediates the influence of these variables on purchase intention. The R Square value shows that 78.6% of purchase intention variability is explained by social media, digital advertising, and brand awareness. These findings highlight the importance of effective digital marketing strategies to enhance brand awareness and boost consumer purchase intention
Ramadhanan Bareng Teknik Mesin (RBTM) 2024: Cara Mahasiswa Teknik Mesin UNNES dalam Mengisi Kegiatan di Bulan Ramadhan Iskandar, Ranu; Naryanto, Rizqi Fitri; Widodo, Rahmat Doni; Kriswanto; Misbah, Abdillah Habib Al; Harahap, M. Abiyyu Hafizh; Firmansyah, Muhammad Raihan; Amirudin, Eka; Panjaitan, Eliza Laura; Hamdi, Ilham Falah; Dharma, Mahardika Setya; Farras, Herdin Bergas; Saputra, Muhammad Dwi; Saputra, Muhammad Rizal; Mahasurya, Muhammad Saddam; Suhartian, Muhammad Ryo; Maulana, Muhammad Akmal; Ulhakim, Muhammad Zia; Natasya, Alya Widya; Alfarizy, Ibnu; Nugroho, Cahyo Adin
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1138

Abstract

Bulan Ramadhan merupakan bulan suci umat Islam dimana banyak pahala yang dilipatgandakan jika kita berbagi kepada sesama yang membutuhkan kepedulian dan perhatian. Mahasiswa yang tergabung dalam HIMPRO TM FT UNNES mengadakan Ramadhanan Bareng Teknik Mesin (RBTM) 2024. Tujuan kegiatan pengabdian ini adalah untuk mengisi kegiatan mahasiswa Departemen Teknik Mesin, Fakultas Teknik, Universitas Negeri Semarang di bulan Ramadhan. Tahapan pengabdian yang dilakukan yaitu: (1) Persiapan, (2) Pelaksanaan, (3) Evaluasi, dan (4) Pelaporan. Hasil kegiatan pengabdian menunjukan bahwa: (1) jumlah anak-anak yang mengikuti kegiatan berjumlah orang, (2) 100% anak-anak Panti Asuhan Al Qodri dan penerima takjil di Simpang 7 UNNES merasa kegiatan ini bermanfaat. Saran untuk RBTM kedepannya yaitu lebih banyak mencari sponsor, cek berkala seluruh peralatan yang akan digunakan di hari H, lebih disiapin lagi buat acara hari H, cari tempat konsumsi yang tertutup/ kondusif, lebih perhatikan lagi dalam pemasangan backdrop.
Co-Authors Alfarizy, Ibnu Amirudin, Eka Dharma, Mahardika Setya Farras, Herdin Bergas Firmansyah, Muhammad Raihan Hamdi, Ilham Falah Harahap, M. Abiyyu Hafizh Iskandar, Ranu Khoirunnisa', Lina Febriana Kriswanto Mahasurya, Muhammad Saddam Maulana, Muhammad Akmal Misbah, Abdillah Habib Al Natasya, Alya Widya Nugroho, Cahyo Adin Panjaitan, Eliza Laura Rizqi Fitri Naryanto Saputra, Muhammad Dwi Suhartian, Muhammad Ryo Ulhakim, Muhammad Zia