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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Najua Fauzani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Peran LMID dalam Mendorong Partisipasi Politik Mahasiswa di Kota Bandar Lampung Rhaina Rifka Nefindia; Najua Fauzani; Annita Yunida Fikri; Teki Prasetyo Sulaksono; Ana Mentari
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 3 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i3.4977

Abstract

This study aims to examine the role and contributions of the youth organization Liga Mahasiswa Indonesia untuk Demokrasi (LMID) in promoting youth political participation and advocating for social justice values. Using a descriptive qualitative approach, data were collected through direct interviews with the General Chairperson of LMID Bandar Lampung. The findings indicate that LMID envisions a democratic Indonesia free from all forms of oppression, with a mission to engage students and the wider community in grassroots struggles. The organization’s activities include advocacy for people’s rights, political education, literacy development through book and film discussions, and educational programs such as learning centers for children in conflict-affected areas. LMID is also active in gender equality issues and frequently leads social actions concerning women’s rights. The organization adopts a democratic structure, though it faces internal challenges in reconciling differing opinions among members. These findings highlight the strategic importance of political education and grassroots organizing in shaping a critical, participatory, and pro-people youth generation. This study concludes that youth organizations like LMID hold significant potential in fostering political awareness and strengthening democracy at the local level.
Potato Prawn Cheese Ball sebagai Produk Potensial untuk Meningkatkan Daya Saing UMKM Malikah Alya Azzahra; Komang Windasari; Najua Fauzani; Karyadi Hidayat
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1663

Abstract

Potato Prawn Cheese Ball is a culinary innovation based on local ingredients that combines potatoes, shrimp, and cheese to produce a savory taste and crunchy texture that suits the tastes of modern consumers. This research refers to Rogers' Diffusion of Innovation Theory regarding the innovation adoption process and Porter's Theory of Competitive Advantage which emphasizes the role of product differentiation in strengthening a business's position. Using a descriptive qualitative method with an autoethnographic approach, data was obtained through the researcher's direct experience in production and marketing, and supported by literature related to MSMEs, innovation, and digital marketing. The results show that Potato Prawn Cheese Ball has advantages in the combination of unique ingredients, modern packaging, and the potential for development as a contemporary snack product or frozen food. The innovation process was carried out through recipe trials, feedback collection, and product improvements, while the marketing strategy utilized social media and offline promotions effectively to increase market reach and sales. This innovation has been proven to have a positive impact on increasing MSME competitiveness, including increasing turnover, expanding distribution, and strengthening business image. In conclusion, the integration of product innovation and marketing digitalization makes Potato Prawn Cheese Ball a potential product that can push culinary MSMEs to the next level.
Co-Authors Ana Mentari Annita Yunida Fikri Karyadi Hidayat Komang Windasari Malikah Alya Azzahra Rhaina Rifka Nefindia Teki Prasetyo Sulaksono