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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Annita Yunida Fikri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Peran LMID dalam Mendorong Partisipasi Politik Mahasiswa di Kota Bandar Lampung Rhaina Rifka Nefindia; Najua Fauzani; Annita Yunida Fikri; Teki Prasetyo Sulaksono; Ana Mentari
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 3 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i3.4977

Abstract

This study aims to examine the role and contributions of the youth organization Liga Mahasiswa Indonesia untuk Demokrasi (LMID) in promoting youth political participation and advocating for social justice values. Using a descriptive qualitative approach, data were collected through direct interviews with the General Chairperson of LMID Bandar Lampung. The findings indicate that LMID envisions a democratic Indonesia free from all forms of oppression, with a mission to engage students and the wider community in grassroots struggles. The organization’s activities include advocacy for people’s rights, political education, literacy development through book and film discussions, and educational programs such as learning centers for children in conflict-affected areas. LMID is also active in gender equality issues and frequently leads social actions concerning women’s rights. The organization adopts a democratic structure, though it faces internal challenges in reconciling differing opinions among members. These findings highlight the strategic importance of political education and grassroots organizing in shaping a critical, participatory, and pro-people youth generation. This study concludes that youth organizations like LMID hold significant potential in fostering political awareness and strengthening democracy at the local level.
DARI UBI LOKAL JADI CAMILAN HITS PERJALANAN UBI CRUNCHY STIK Ratri Pramudita; Annita Yunida Fikri; Mutiara Putri Syahrani; Karyadi Hidayat
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1696

Abstract

Penelitian ini mengeksplorasi perjalanan Ubi Crunchy Stik, sebuah produk UMKM lokal yang berhasil mengubah ubi jalar, komoditas lokal, menjadi camilan modern yang diminati masyarakat melalui pemanfaatan media sosial yang efektif. Menggunakan pendekatan kualitatif dengan metode studi literatur, penelitian ini menganalisis strategi pemasaran digital yang diterapkan, faktor-faktor yang berkontribusi terhadap kesuksesan, serta tantangan yang dihadapi dalam proses pengembangan produk. Hasil penelitian menunjukkan bahwa inovasi dalam pengolahan produk, branding yang konsisten, penggunaan platform media sosial secara strategis, pembuatan konten berkualitas, dan interaksi langsung dengan konsumen merupakan faktor kunci kesuksesan Ubi Crunchy Stik. Tantangan utama meliputi menjaga konsistensi kualitas produk, persaingan dengan merek besar, keterbatasan kapasitas produksi, dan kebutuhan inovasi berkelanjutan. Penelitian ini memberikan wawasan bagi UMKM lain yang ingin mengembangkan produk lokal menjadi produk yang kompetitif di pasar melalui transformasi digital.
Co-Authors Ana Mentari Karyadi Hidayat Mutiara Putri Syahrani Najua Fauzani Ratri Pramudita Rhaina Rifka Nefindia Teki Prasetyo Sulaksono