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All Journal Jurnal Manajemen Bisnis Kewirausahaan JURNAL MULTIDISIPLIN ILMU AKADEMIK
Noni Artiya Syahputri
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan UMKM Penjualan Telur Ayam Di Jalan Tempuling Mey Yunanda; Noni Artiya Syahputri; Pratiwi Ayu Ningtyas; Zainarti Zainarti
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 4 (2025): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i4.5424

Abstract

This study examines the factors that influence the income of MSMEs selling chicken eggs on Jalan Tuamang Medan. The livestock industry, especially raising hen farming, plays an important role in the economy and national food security by providing affordable and easily accessible sources of animal protein to the public. The study was conducted using observation and interview methods with egg traders who have been operating for several years. The results of the study indicate that factors such as product quality, sales location, marketing strategy, and consumer perceptions of the health and hygiene value of the product affect the income level of these MSMEs. In addition, the success of farmers in using available resources and expanding marketing networks through various channels also contributes to increasing income. Thus, strengthening marketing strategies and innovation in livestock management are the main keys to increasing the success and welfare of MSMEs selling chicken eggs in the area.
Analisis Peranan Mahasiswa KKN UINSU dalam Membangun Peningkatan UMKM dengan Pendekatan Ekonomi dan Teknologi Informasi di Desa Lau Buluh Kecamatan Kuta Buluh Abdul Malik Karim Amrullah; Agustami Daulay; Nadita Syahfrida; Noni Artiya Syahputri; Nuriza Dora
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3300

Abstract

This study aims to examine in depth the contribution of UINSU Community Service Program (KKN) students in developing Micro, Small, and Medium Enterprises (MSMEs) in Lau Buluh Village by using economic approaches and information technology. Through mentoring, training, and community empowerment activities, students play a crucial role in helping MSMEs manage their businesses in a more focused manner. This role includes assistance in business planning, administrative management, improving marketing strategies, and implementing digital technology in daily business activities. One of the students' tangible contributions is seen in the use of social media as a means of product promotion, which can expand the market reach beyond the village area. In addition, students are also introduced to a simple financial recording application so that MSMEs can manage cash flow more regularly and transparently. This program has had a positive impact in terms of increasing knowledge, skills, and awareness of business actors regarding the importance of innovation in maintaining business continuity. Although there are still obstacles, especially in adapting to the use of digital technology, the results obtained indicate that there is a significant opportunity to develop digital-based MSMEs at the village level. Thus, this study confirms that KKN students have a strategic role as agents of change in strengthening the economic empowerment of rural communities.
Co-Authors Abdul Malik Karim Amrullah Agustami Daulay Mey Yunanda Nadita Syahfrida Nuriza Dora Pratiwi Ayu Ningtyas zainarti zainarti