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All Journal Jurnal Manajemen Bisnis Kewirausahaan Islamic Economics and finance in Focus (IEFF)
Agustami Daulay
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

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Analisis Peranan Mahasiswa KKN UINSU dalam Membangun Peningkatan UMKM dengan Pendekatan Ekonomi dan Teknologi Informasi di Desa Lau Buluh Kecamatan Kuta Buluh Abdul Malik Karim Amrullah; Agustami Daulay; Nadita Syahfrida; Noni Artiya Syahputri; Nuriza Dora
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3300

Abstract

This study aims to examine in depth the contribution of UINSU Community Service Program (KKN) students in developing Micro, Small, and Medium Enterprises (MSMEs) in Lau Buluh Village by using economic approaches and information technology. Through mentoring, training, and community empowerment activities, students play a crucial role in helping MSMEs manage their businesses in a more focused manner. This role includes assistance in business planning, administrative management, improving marketing strategies, and implementing digital technology in daily business activities. One of the students' tangible contributions is seen in the use of social media as a means of product promotion, which can expand the market reach beyond the village area. In addition, students are also introduced to a simple financial recording application so that MSMEs can manage cash flow more regularly and transparently. This program has had a positive impact in terms of increasing knowledge, skills, and awareness of business actors regarding the importance of innovation in maintaining business continuity. Although there are still obstacles, especially in adapting to the use of digital technology, the results obtained indicate that there is a significant opportunity to develop digital-based MSMEs at the village level. Thus, this study confirms that KKN students have a strategic role as agents of change in strengthening the economic empowerment of rural communities.
Implementation of the Halal Thoyib Principle in Beef Consumption (A Case Study of the Muslim Community in Tembung Village) Agustami Daulay; Muhammad Lathief Ilhamy Nasution; Waizul Qarni
Islamic Economics and finance in Focus Vol. 5 No. 3 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ieff.2026.05.3.09

Abstract

This study aims to analyze the implementation of the halal thoyib principle in beef consumption among the Muslim community of Tembung Village. The halal thoyib principle is a fundamental concept in Islam that emphasizes not only the legality of food according to Islamic law, but also its wholesomeness, cleanliness, safety, and health aspects. This research employed a qualitative approach using a case study method. Data were collected through in-depth interviews with six informants consisting of consumers and beef sellers, supported by field observations. The findings indicate that the community prioritizes the halal aspect in beef consumption, particularly regarding Islamic slaughtering practices and trust in Muslim sellers. However, the thoyib aspect has not been comprehensively understood or fully implemented. The community tends to perceive thoyib merely as the physical freshness of meat, with limited attention to sanitation, hygiene, and post-slaughter handling. Social trust and religiosity play a significant role in shaping consumption behavior, while limited knowledge and facilities hinder the optimal implementation of the halal thoyib principle. This study concludes that the implementation of the halal thoyib principle in beef consumption in Tembung Village remains partial, highlighting the need for continuous education and assistance to enhance public awareness of holistic halal and thoyib food consumption.
Co-Authors Abdul Malik Karim Amrullah Muhammad Lathief Ilhamy Nasution Nadita Syahfrida Noni Artiya Syahputri Nuriza Dora Waizul Qarni