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All Journal Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Manajemen Bisnis Era Digital
Waris Adi Darmawan
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Merger, Akuisisi, dan LBO sebagai Instrumen Restrukturisasi Keuangan: Analisis Literatur Terkini Muchammad Mujib; Lumhatus Shofi Sa`adah; Aprilia Wulandari; Waris Adi Darmawan; Ridho Hafiz Maulana; Achmad Candra Irawan
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 2 No. 3 (2025): Agustus : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i3.2111

Abstract

Finansial restructuring is an important strategy in maintaining company sustainability and growth, especially in the face of external and internal pressures. Mergers, acquisitions, and leveraged buyouts (LBOs) are the three main instruments in restructuring strategies used by companies in various sectors. This study aims to systematically review the current academic literature on the impact, challenges, and effectiveness of using mergers, acquisitions, and LBOs in the context of financial restructuring. By reviewing more than 20 sources from academic journals and recent financial reports, this study identifies trends, research gaps, as well as theoretical and practical contributions of each of these instruments. The findings show that all three instruments have significant potential to improve a firm's operational efficiency and capital structure, but also carry substantial risks if not managed strategically.
Pengaruh Penerapan Model AIDA terhadap Minat Konsumen dalam Kampanye Digital Skintific di Instagram Dwi Marta Chintya; Ika Nur Fatihah; Nur Zulfatul Laila; Waris Adi Darmawan; M. Miftahur Rohmat
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.607

Abstract

This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.
Co-Authors Achmad Candra Irawan Aprilia Wulandari Dwi Marta Chintya Ika Nur Fatihah Lumhatus Shofi Sa`adah M. Miftahur Rohmat Muchammad Mujib Nur Zulfatul Laila Ridho Hafiz Maulana