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All Journal Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Manajemen Bisnis Era Digital
Achmad Candra Irawan
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Merger, Akuisisi, dan LBO sebagai Instrumen Restrukturisasi Keuangan: Analisis Literatur Terkini Muchammad Mujib; Lumhatus Shofi Sa`adah; Aprilia Wulandari; Waris Adi Darmawan; Ridho Hafiz Maulana; Achmad Candra Irawan
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 2 No. 3 (2025): Agustus : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i3.2111

Abstract

Finansial restructuring is an important strategy in maintaining company sustainability and growth, especially in the face of external and internal pressures. Mergers, acquisitions, and leveraged buyouts (LBOs) are the three main instruments in restructuring strategies used by companies in various sectors. This study aims to systematically review the current academic literature on the impact, challenges, and effectiveness of using mergers, acquisitions, and LBOs in the context of financial restructuring. By reviewing more than 20 sources from academic journals and recent financial reports, this study identifies trends, research gaps, as well as theoretical and practical contributions of each of these instruments. The findings show that all three instruments have significant potential to improve a firm's operational efficiency and capital structure, but also carry substantial risks if not managed strategically.
Analisis Perbandingan Efektifitas Iklan Cetak dan Iklan Digital dalam Meningkatkan Penjualan Produk di Toko Istana Sarung Wonorejo Wahidatun Nikmah; Aprilia Wulandari; Nufaila Putri; Achmad Candra Irawan; Abdurrohim Abdurrohim; Miftahul Huda
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.608

Abstract

This study aims to compare the effectiveness of print and digital advertisements in increasing sarong sales at Toko Istana Sarung Wonorejo. Using a quantitative approach, sales data from the first three months of 2025 were analyzed based on digital advertisements (social media), print advertisements (brochures and banners), and word-of-mouth promotions. The results show that digital advertising had the greatest impact on sales growth (approximately 50%), followed by word-of-mouth promotion (5–10%), and print advertising (around 15%). These findings highlight the importance of a multichannel marketing strategy tailored to consumer characteristics.
Co-Authors Abdurrohim Abdurrohim Aprilia Wulandari Lumhatus Shofi Sa`adah Miftahul Huda Muchammad Mujib Nufaila Putri Ridho Hafiz Maulana Wahidatun Nikmah Waris Adi Darmawan