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All Journal Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Muhamad Yudha Waningpati
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Sistem Kemitraan Digital pada PT X Muhamad Yudha Waningpati; Christian Wiradendi Wolor; Eka Dewi Utari
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2503

Abstract

This study explores the digital partnership system implemented by PT X in engaging with MSMEs and freelance workers. Using a qualitative case study approach, data were collected through in-depth interviews and participatory observation. The findings reveal that while PT X's platform facilitates economic opportunities, it also creates new forms of dependency and inequality. Algorithmic opacity, unbalanced revenue-sharing schemes, and limited user control challenge the fairness and sustainability of such partnerships. This study suggests that digital platforms must rethink their governance and algorithm design to ensure equitable and inclusive collaboration with partners in Indonesia.
Co-Authors Christian Wiradendi Wolor Eka Dewi Utari