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Raditantri, Risti
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Efektifitas Anak-Anak Magang Dalam Membantu Mengelola Sebuah Bisnis Secara Langsung Di Hotel Ambhara Jakarta Raditantri, Risti; Saputra, Endra; Sanjaya, Rendi David
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15075

Abstract

Hotel Ambhara adalah hotel bintang 4 yang terletak di Jakarta Selatan, menawarkan berbagai fasilitas unggulan seperti 223 kamar, dua restoran, ballroom, serta desain yang memadukan klasik Indonesia dan kenyamanan gaya Eropa modern. Dengan hanya 130 karyawan tetap, hotel ini menghadapi tantangan dalam memenuhi kebutuhan tenaga kerja yang sebanding dengan jumlah fasilitas yang ada. Untuk mengatasi hal ini, sistem pekerja harian dan program magang diperkenalkan. Program magang, yang dimulai pada tahun 2010, memberikan peluang bagi mahasiswa untuk belajar dan berkontribusi secara langsung tanpa membebani hotel dengan biaya tenaga kerja. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi pustaka, dan sumber data diperoleh dari jurnal ilmiah, literatur, serta Human Resources Department Hotel Ambhara. Hasil penelitian ini menunjukkan bahwa program magang di Hotel Ambhara memberikan manfaat signifikan, baik bagi perusahaan maupun mahasiswa, dengan efektivitas yang tinggi dalam meningkatkan produktivitas serta peluang untuk menemukan karyawan potensial.
Konsep Butterfly Effect Dalam Pengaruh Emosi Kontrol Generasi Zoomer Dan Hasil Masa Depan Mereka Dini, Winda Widya; adiastari, Mirza R; Raditantri, Risti; Sanjaya, Rendi David
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15246

Abstract

The “butterfly effect” refers to a concept in chaos theory, where small events can have significant, large-scale consequences. It is described that an action or decision that seems small will have very different consequences. As a generation of Zoomers who we know are emotionally unstable, will the butterfly effect affect their life goals? Because without realizing it, small things done without careful thought will have questionable impacts in the future. Common sense cannot predict this concept, but the butterfly effect often brings delayed regret for someone who has unknowingly fallen into this concept. Unstable emotional control often provides short-lived choices based only on momentary ego, so it can be expected that these choices will lead to undesirable results.
Pengaruh Domino Effect Terhadap Hasil Penjualan Produk Radiastari, Mirza; Raditantri, Risti; Din, Winda Widya i; Sanjaya, Rendi David
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15317

Abstract

This research aims to analyze the domino effect of product promotion on the sales of other products within companies that have a multi-product portfolio. Data were collected from 50 companies, focusing on two main products during the promotion period. The results show that the promotion of product A significantly affected the sales of product B, with an average increase of 15%. Multiple linear regression analysis indicated a coefficient of 0.45 (p < 0.05), signifying a significant positive impact of product A promotion on product B sales. However, some companies reported a decrease in other product sales due to the dominant focus on the promoted product. Factors such as product category similarity, bundling strategy, and brand loyalty were key drivers of the domino effect. This study also highlights the importance of coordinated promotion across the product portfolio and efficient stock management. Therefore, this research provides strategic implications for marketing managers to optimize cross-product sales within the portfolio through more integrated promotional strategies.
Co-Authors adiastari, Mirza R Din, Winda Widya i Radiastari, Mirza Sanjaya, Rendi David Saputra, Endra Winda Widya Dini