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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Pengabdian Masyarakat Nusantara
Novita Sari, Tri
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Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering Public Health

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Analisis SWOT dan Business Model Canvas (BMC) pada Perusahaan UMKM Supplier Unggas Farhana, Adinda; Novita Sari, Tri; Aulia Rosalina, Uki
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 8, No 2 (2025): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v8i2.8449

Abstract

UMKM yang bergerak sebagai supplier unggas, yang memasok ayam atau bebek ke restoran dan rumah makan, masih merupakan bisnis yang relatif baru dan membutuhkan upaya pemasaran yang lebih intensif untuk menjangkau pelanggan yang lebih luas. Seiring dengan semakin ketatnya persaingan, perusahaan perlu aktif mencari distributor guna memperluas jaringan bisnisnya. Salah satu tantangan utama yang dihadapi adalah jumlah pelanggan yang masih terbatas karena status bisnis yang baru berkembang. Kurangnya pemahaman tentang inovasi bisnis dan cara membangun usaha yang efektif menjadi masalah utama yang perlu diselesaikan. Oleh karena itu, untuk mengatasi permasalahan tersebut, sangat diperlukan sosialisasi tentang konsep dan strategi bisnis melalui pendekatan Business Model Canvas (BMC) dan analisis Strengths, Weaknesses, Opportunities, and Threats (SWOT). Pendekatan ini akan menggunakan metode kualitatif, seperti Focus Group Discussion (FGD) dan Problem Solving, untuk merancang model bisnis yang lebih baik di perusahaan. Kegiatan sosialisasi ini bertujuan untuk memberikan pemahaman dan wawasan mengenai pentingnya penerapan BMC dan SWOT analysis dalam proses bisnis Perusahaan. Berdasarkan penilaian pemahaman pihak Perusahaan yang dilakukan setelah dilakukannya sosialisasi, pihak Perusahaan dapat mengetahui dan memahami pentingnya melakukan analisis prinsip-prinsip BMC dan SWOT dalam melakukan operasional bisnis mereka.
Pemberdayaan Masyarakat Pelaku UMKM Melalui Pelatihan Penyusunan Proposal Usaha dan Analisis Laporan Keuangan di Kabupaten Kampar Puspita Sari, Anisa; Alfinasari, Safitri; Puspito Rahayu, Tri; Purnama Putri, Intan; Novita Sari, Tri; Kusuma Hadi Soedjoko, Dodi
Jurnal Pengabdian Masyarakat Nusantara Vol 1 No 2 (2022): Vol.1 No.2 (Juni 2022)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dimastara.v1i2.18067

Abstract

Micro Small and Medium Enterprises (MSMEs) play an important role in Indonesia. MSMEs have shown their tenacity and resilience in the economic crisis and along with the Covid-19 pandemic, it is hoped that MSMEs will survive again. Especially among MSME actors in Kampar Riau Regency with fields that are engaged in culinary, agriculture, fisheries, and handicrafts. This group was chosen because of the high number of MSMEs in Kampar Regency (45,446 MSMEs) and the abundant natural resources (HR) potential in the area. The aim behind this activity is to equip MSMEs with the autonomous capacity to plan strategic deals and dissect financial reports so that they can be used as a reference to turn them into a company so that they can turn into individual financial strengths and make major commitments to national finance. This activity is carried out through direct contact with a limited number of MSMEs. This strategy was taken in view of the outbreak of the corona virus pandemic. The stages of this activity begin with clarification of the obstacles that are often faced by MSMEs, followed by clarification of the importance of strategic agreements, the efforts taken in preparing strategic plans, and the importance of auditing budget reports. These results have expanded the capacity and information of MSMEs, especially in Kampar Regency in terms of strategic agreement planning and monetary reports, even in limited circumstances due to the Coronavirus pandemic.
Co-Authors Alfinasari, Safitri Aulia Rosalina, Uki Farhana, Adinda Kusuma Hadi Soedjoko, Dodi Purnama Putri, Intan Puspita Sari, Anisa Puspito Rahayu, Tri