Article Per Year (5 Year)
p-Index From 2021 - 2026
1.817
P-Index
This Author published in this journals
All Journal Journal of Indonesian Tourism and Development Studies SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Abdimasku : Jurnal Pengabdian Masyarakat JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Jurnal Bisnis Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Farhana, Adinda
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Applying Social Exchange Theory to Value Co-Creation Frame: Does it Leads to Customer Loyalty? Adinda Farhana
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 5, No. 2, June 2021
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v1i2.191-206

Abstract

The emergence of E-commerce has brought many advantages, especially in economic development. With the increasing number of E-commerce users, it is crucial for e-commerce platforms to sustain their business. Applying value co-creation is beneficial for e-commerce to gain a competitive advantage that leads to customer loyalty. This study aims to seek the correlation between key constructs in Social Exchange Theory which is satisfaction and trust with value co-creation behaviour. Further, this study also investigates whether the value co-creation behaviour leads to customer’s loyalty.The research uses SEM-PLS to examine the model, and the result indicates value co-creation behavior that consists of participation behavior and citizenship behavior influences customer loyalty positively. Hence, the e-commerce platform needs to gain customer trust and satisfaction to enhance customer willingness to value co-creation behavior, leading to customer loyalty.
The Role of Value Co-Creation in ICT-based Service Innovation within Tourism Context Citra Septi Brilliane; Santi Novani; Adinda Farhana
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of technology has shifted the conventional tourism industry towards the digitalization of the tourism sector. The emergence of travel booking platforms, as a form of technology-based service innovation, is able to simplify traveling activities and previous works of literature have indicated a positive relationship towards customer satisfaction. However, tourist’s behavior has change become more demanding to involve in the creation of value in accordance with their needs and wants. The concept of value co-creation elaborates this issue, offering a new concept of value creation and new roles between service providers and tourists. This study aims to examine value co-creation as mediating variable between IT-based service innovation and customer satisfaction, using DART measurements and SEM-PLS is used to assess the model. The findings prove that IT-based service innovation positively influences value co-creation between users, which can increase customer satisfaction. However, IT-based service innovation does not have a direct impact on customer satisfaction, which indicates that value co-creation fully mediating the relationship between service innovation and customer satisfaction. Thus to enhance customer satisfaction, service providers need to propose service innovation that facilitates customer involvement in value creation, which can be supported by technology.Keywords: Customer satisfaction, Service innovation, Tourism, Travel booking platform, Value co-creation.
Analisis Pemilihan Supplier dengan Metode AHP dan Model QCDFR di PT. Novalindo Sukses Mandiri Oktavian, Aditya; Pradipto, Masri; Borman, Mohammad Riski; Hartini, Sri; Sari, Tri Novita; Farhana, Adinda; Rosalina, Uki Aulia
JURMATIS (Jurnal Manajemen Teknologi dan Teknik Industri) Vol. 7 No. 1 (2025): January
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jurmatis.v7i1.6474

Abstract

The selection of raw material suppliers affects production efficiency. PT. Novalindo only considers price, neglecting quality, delivery, flexibility, and responsiveness. This study uses AHP based on QCDFR for a systematic solution. The study begins with assessing stainless steel and iron plate suppliers based on QCDFR criteria, followed by the application of AHP to determine the best supplier, calculate criterion weights, and perform consistency testing. The study shows that PT. Yunsung is the best supplier for both iron and stainless steel plates with a weight of 0.504. PT. Bansoek and CV. Mulya rank second and third with weights of 0.290 and 0.170, respectively. PT. Yunsung excels in the quality, cost, and flexibility criteria, while CV. Mulya excels in delivery, and PT. Bansoek excels in responsiveness. The consistency of criterion weightings for both types of plates shows acceptable consistency values of 0.015 and 0.013. This study provides a systematic, data-driven solution for selecting the best supplier for manufacturing companies in the iron and stainless steel plate sector, offering a strategy for evaluating and selecting suppliers across multiple dimensions, including quality, cost, delivery, flexibility, and responsiveness. The study has been able to improve operational efficiency and reduce the risk of supply chain disruptions.
PKM Edukasi Business Model Canvas (BMC) pada Perusahaan UMKM Supplier Unggas Farhana, Adinda; Sari, Tri Novia; Rosalina, Uki Aulia; Pradipto, Masri; Borman, Mohammad Riski; Hartini, Sri
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 2 (2025): MEI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i2.2971

Abstract

Perusahaan MRB Supply merupakan UMKM supplier unggas yang melakukan supply ayam atau bebek ke restoran atau rumah makan, bisnis yang dijalankan masih relatif baru jadi masih butuh marketing ke restoran atau tempat makan untuk menjangkau pelanggan yang lebih banyak. Perusahaan memasok ayam yang dari Charoen Pokphand yang ada di wilayah Parung, Bogor. Persaingan yang semakin ketat membuat perusahaan harus giat mencari distributor untuk dapat melebarkan sayap bisnisnya. Kendala yang dihadapi adalah bisnis yang masih relatif baru sehingga pelanggan yang dipasok masih sedikit. Belum pahamnya inovasi bisnis dan cara dalam membangun bisnis menjadi masalah utama yang harus dipecahkan. Oleh karena itu, untuk dapat mengatasi permasalahan tersebut diperlukan adanya sosialisasi konsep dan strategi bisnis menggunakan pendekatan Business Model Canvas (BMC). Metode kualitatif dengan Focus Group Discussion (FGD) dan Problem Solving adalah metode dalam pendekatan BMC untuk mendapatkan rancangan model bisnis di MRB Supply. Kegiatan sosialisasi ini bertujuan untuk memberikan pemahaman dan pandangan mengenai pentingnya penerapan BMC pada proses bisnis Perusahaan. Kegiatan sosialisasi ini membuat pihak Perusahaan untuk mengetahui, memahamil, dan dapat menerapkan prinsip BMC pada proses bisnisnya.
Analisis SWOT dan Business Model Canvas (BMC) pada Perusahaan UMKM Supplier Unggas Farhana, Adinda; Novita Sari, Tri; Aulia Rosalina, Uki
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 8, No 2 (2025): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v8i2.8449

Abstract

UMKM yang bergerak sebagai supplier unggas, yang memasok ayam atau bebek ke restoran dan rumah makan, masih merupakan bisnis yang relatif baru dan membutuhkan upaya pemasaran yang lebih intensif untuk menjangkau pelanggan yang lebih luas. Seiring dengan semakin ketatnya persaingan, perusahaan perlu aktif mencari distributor guna memperluas jaringan bisnisnya. Salah satu tantangan utama yang dihadapi adalah jumlah pelanggan yang masih terbatas karena status bisnis yang baru berkembang. Kurangnya pemahaman tentang inovasi bisnis dan cara membangun usaha yang efektif menjadi masalah utama yang perlu diselesaikan. Oleh karena itu, untuk mengatasi permasalahan tersebut, sangat diperlukan sosialisasi tentang konsep dan strategi bisnis melalui pendekatan Business Model Canvas (BMC) dan analisis Strengths, Weaknesses, Opportunities, and Threats (SWOT). Pendekatan ini akan menggunakan metode kualitatif, seperti Focus Group Discussion (FGD) dan Problem Solving, untuk merancang model bisnis yang lebih baik di perusahaan. Kegiatan sosialisasi ini bertujuan untuk memberikan pemahaman dan wawasan mengenai pentingnya penerapan BMC dan SWOT analysis dalam proses bisnis Perusahaan. Berdasarkan penilaian pemahaman pihak Perusahaan yang dilakukan setelah dilakukannya sosialisasi, pihak Perusahaan dapat mengetahui dan memahami pentingnya melakukan analisis prinsip-prinsip BMC dan SWOT dalam melakukan operasional bisnis mereka.
Analisis Pemilihan Supplier dengan Metode AHP dan Model QCDFR di PT. Novalindo Sukses Mandiri Oktavian, Aditya; Pradipto, Masri; Borman, Mohammad Riski; Hartini, Sri; Sari, Tri Novita; Farhana, Adinda; Rosalina, Uki Aulia
JURMATIS (Jurnal Manajemen Teknologi dan Teknik Industri) Vol. 7 No. 1 (2025): January
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jurmatis.v7i1.6474

Abstract

The selection of raw material suppliers affects production efficiency. PT. Novalindo only considers price, neglecting quality, delivery, flexibility, and responsiveness. This study uses AHP based on QCDFR for a systematic solution. The study begins with assessing stainless steel and iron plate suppliers based on QCDFR criteria, followed by the application of AHP to determine the best supplier, calculate criterion weights, and perform consistency testing. The study shows that PT. Yunsung is the best supplier for both iron and stainless steel plates with a weight of 0.504. PT. Bansoek and CV. Mulya rank second and third with weights of 0.290 and 0.170, respectively. PT. Yunsung excels in the quality, cost, and flexibility criteria, while CV. Mulya excels in delivery, and PT. Bansoek excels in responsiveness. The consistency of criterion weightings for both types of plates shows acceptable consistency values of 0.015 and 0.013. This study provides a systematic, data-driven solution for selecting the best supplier for manufacturing companies in the iron and stainless steel plate sector, offering a strategy for evaluating and selecting suppliers across multiple dimensions, including quality, cost, delivery, flexibility, and responsiveness. The study has been able to improve operational efficiency and reduce the risk of supply chain disruptions.
Penerapan Metode Simpleks untuk Optimalisasi Produksi dan Alokasi Bahan Baku pada Konveksi Mukena Roemah Dia Rosalina, Uki Aulia; Ramadhani, Griselda Happy; Farhana, Adinda; Ulina, Ninta Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2755

Abstract

Perkembangan industri yang semakin pesat menuntut setiap perusahaan untuk dapat mengelola sumber daya secara lebih efisien guna menghadapi persaingan yang ketat dan memenuhi permintaan pasar. Salah satu tantangan yang dihadapi oleh Konveksi Roemah Dia yang bergerak dalam produksi mukena adalah keterbatasan sumber daya produksi, terutama dalam hal pengadaan bahan baku, serta belum terukur dengan baik target produksi dan penjualan. Untuk itu, penelitian ini bertujuan untuk optimalisasi jumlah produksi mukena dan alokasi bahan baku yang tepat untuk memperoleh keuntungan maksimum. Penelitian ini menggunakan metode simpleks dalam pemrograman linear untuk menyelesaikan masalah tersebut. Metode ini akan membantu menentukan jumlah produksi yang optimal dengan mempertimbangkan keterbatasan bahan baku. Rencana kegiatan penelitian mencakup identifikasi faktor-faktor pembatas dalam produksi, analisis alokasi bahan baku yang efisien, serta perhitungan target produksi yang dapat memberikan keuntungan maksimal. Diharapkan hasil dari penelitian ini dapat memberikan solusi aplikatif yang meningkatkan efisiensi produksi, menetapkan target penjualan yang terukur, serta meningkatkan profit dari usaha Konveksi Roemah Dia.
Financial Behavior and Its Association with Impulsive Buying Behavior: An Empirical Analysis on Gen Z and Millenials Farhana, Adinda
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3230

Abstract

This research explores in depth the intricate relationship between financial behavior and impulsive buying behavior among Generation Z and Millennials two cohorts that have grown up in the digital era and are heavily influenced by online platforms. As digital payment systems, e-commerce applications, and social media marketing continue to expand, these generations face increasing exposure to persuasive digital advertising and instant purchasing options. Such exposure often leads to emotionally driven and unplanned purchases, raising concerns about long-term financial well-being. Using a quantitative research design, the study gathered primary data through structured questionnaires distributed to both Gen Z and Millennial respondents. The research examined several dimensions of financial behavior—such as budgeting practices, saving consistency, expense tracking, and long-term financial planning—to determine how these variables influence impulsive buying tendencies. Statistical analysis revealed a significant negative correlation between disciplined financial behavior and impulsive spending: individuals who demonstrate better control over their finances are less likely to make spontaneous purchases. In contrast, participants with weaker financial management skills tend to exhibit higher impulsivity, particularly within digital shopping contexts where convenience and social influence are strong. These findings emphasize the importance of enhancing financial literacy programs that go beyond basic knowledge to include behavioral awareness and emotional regulation in digital consumption. The study provides valuable insights for educators, policymakers, and marketers, highlighting the need to promote responsible financial decision-making and encourage mindful spending among young adults in the fast-evolving digital economy.
Socialization of Applied Business Models at Catering Hangout Depok: Sosialisasi Terapan Business Model Di Catering Hangout Depok Masri Pradipto; Mohammad Riski Borman; Sri Hartini; Tri Novita Sari; Adinda Farhana; Uki Aulia Rosalina
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 10 No. 1 (2026): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) Catering Hangout is a culinary business engaged in catering services and is located in Tanah Baru Village, Beji District, Depok City, West Java. This business began operating in 2018. The main activities carried out include processing food ingredients from raw to ready-to-eat dishes. Increasingly intense competitive conditions require every business actor to be more active in attracting customers in order to expand the market. One of the challenges faced by Catering Hangout is the limited understanding of innovation in business development. Therefore, this community service activity raised the theme of socializing business concepts and strategies using the Business Model Canvas (BMC) approach as an effort to overcome this problem. BMC itself is a management framework used to design business strategies by mapping nine main elements, namely value, distribution, relationships, revenue streams, resources, activities, key partners, and cost structures. In its application to the SME Catering Hangout, the BMC approach is supported by qualitative methods through Focus Group Discussions (FGDs) and problem-solving to produce a business model design that suits the business conditions. With the socialization of BMC, it is hoped that Catering Hangout can begin to implement the 9 BMC blocks to increase sales and distribution of its products, which will have a significant impact on the company's overall turnover.
The Role of Value Co-Creation in ICT-based Service Innovation within Tourism Context Brilliane, Citra Septi; Novani, Santi; Farhana, Adinda
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.02

Abstract

The rapid development of technology has shifted the conventional tourism industry towards the digitalization of the tourism sector. The emergence of travel booking platforms, as a form of technology-based service innovation, is able to simplify traveling activities and previous works of literature have indicated a positive relationship towards customer satisfaction. However, tourist's behavior has change become more demanding to involve in the creation of value in accordance with their needs and wants. The concept of value co-creation elaborates this issue, offering a new concept of value creation and new roles between service providers and tourists. This study aims to examine value co-creation as mediating variable between IT-based service innovation and customer satisfaction, using DART measurements and SEM-PLS is used to assess the model. The findings prove that IT-based service innovation positively influences value co-creation between users, which can increase customer satisfaction. However, IT-based service innovation does not have a direct impact on customer satisfaction, which indicates that value co-creation fully mediating the relationship between service innovation and customer satisfaction. Thus to enhance customer satisfaction, service providers need to propose service innovation that facilitates customer involvement in value creation, which can be supported by technology. Keywords: Customer satisfaction, Service innovation, Tourism, Travel booking platform, Value co-creation.
Co-Authors Aulia Rosalina, Uki Borman, Mohammad Riski Brilliane, Citra Septi Citra Septi Brilliane Griselda Happy Ramadhani Masri Pradipto Mohammad Riski Borman Ninta Sri Ulina Novita Sari, Tri Oktavian, Aditya Rosalina, Uki Aulia Santi Novani Sari, Tri Novia Sri Hartini Sri Hartini Tri Novita Sari, Tri Novita Uki Aulia Rosalina