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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat PROGRESIF
Aziizah, Yaafi'ah
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Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Strategi Kualitas Layanan dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Biliar Aziizah, Yaafi'ah; Billah, Faiq; Fazreen, Syahira; Faruqi, Faris; Hendryadi, Hendryadi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i2.1613

Abstract

This community service activity aims to increase sales by 45% within three months compared to the previous quarter, through enhanced customer satisfaction and loyalty by optimizing service quality at Kedai Om Bew & Billiard, located at Ruko Marco, Jatiluhur, Jatiasih District, Bekasi City, West Java. The activity adopts an action research approach, focusing on employee training to improve service skills and monitoring customer satisfaction through surveys and direct observation. The evaluation of human resource strategies is carried out in cycles, including planning, implementation, observation, and reflection. The results indicate that service quality improvement significantly contributes to customer satisfaction, increasing from 46.5% to 93%, and repeat purchases reach 92%. Thus, improving service quality has proven effective in building customer loyalty and supporting sales growth at Kedai Om Bew & Billiard.
Strategi Promosi melalui Media Sosial dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Billiard Fazreen, Syahira; Billah, Faiq; Aziizah, Yaafi'ah; Faruqi, Faris; Hendryadi, Hendryadi
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.199

Abstract

This community engagement program aims to enhance exposure and increase sales for a microenterprise by implementing a social media-based digital marketing strategy. The partner for this program is Kedai Om Bew & Billiard, targeting Generation Z with moderate income, active on social media, and having a high social lifestyle. The method used is an action research approach through intensive mentoring in creating regular marketing content on Instagram and TikTok platforms. The results show a significant improvement in digital reach, with 631 profile visits and 39,227 views on TikTok, 2,565 profile visits and 68,183 views on Instagram. The evaluation was conducted through engagement analysis and visitor surveys, revealing increased customer interest and interaction. Implementing this digital marketing strategy contributed to a 52.54% increase in sales compared to the previous quarter. These findings demonstrate that promotional digitalization through social media is an effective solution to support the growth of MSMEs in the digital era.
Co-Authors Billah, Faiq Faruqi, Faris Fazreen, Syahira Hendryadi Hendryadi