Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bharasumba Jurnal Multidispliner
Varah Fajrin Vebrianty
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DEVELOPMENT OF MOCHI DAIFUKU BUSINESS USING BUSINESS MODEL CANVAS (BMC) METHOD IN BEKASI REGENCY Varah Fajrin Vebrianty; Rahmah, Zahra Farida; Krisna, Bayu; Setyaningrum, Retno Purwani
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i02.1448

Abstract

This study aims to develop the business model of Mochi Daifuku in Bekasi Regency using the Business Model Canvas (BMC) approach. MSMEs significantly contribute to Indonesia’s economic growth, particularly in the food sector, which is favored by many new entrepreneurs. The research method used is a qualitative approach with a descriptive technique. Data were collected through observation, interviews, and questionnaires conducted at Pasar Bersih Jababeka. The analysis was carried out using both BMC and SWOT models to identify business strengths, weaknesses, opportunities, and threats. The results highlight the importance of maintaining product quality, building customer relationships, and developing marketing and partnership strategies. By applying strategies based on BMC and SWOT analysis, Mochi Daifuku has the potential to grow and compete in the market while contributing to local and national economic development.
Co-Authors Krisna, Bayu Rahmah, Zahra Farida Retno Purwani Setyaningrum