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Setiadi, Dudi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Produksi Iklan Layanan Masyarakat Multimedia "Highlight Video Lantai 2 Museum Sri Baduga" Setiadi, Dudi; Putri, Idola Perdini
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

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Abstract

AbstrakPermasalahan aksesibilitas bagi pengunjung disabilitas, terutama dalam mengeksplorasi koleksi budaya, menjadihambatan dalam penyampaian informasi yang inklusif. Penelitian ini bertujuan merancang video iklan layananmasyarakat (multimedia) sebagai solusi untuk meningkatkan aksesibilitas informasi. Dengan pendekatansinematografi, video ini menggabungkan teknik pengambilan gambar yang halus, narasi sederhana, dan efek visualyang ramah untuk berbagai kalangan. Tahapan perancangan mencakup pra-produksi, produksi, dan pasca-produksidengan fokus pada visualisasi koleksi secara menarik dan mudah dipahami. Teknik pengumpulan data dilakukanmelalui wawancara mendalam, observasi langsung, dan dokumentasi. Video dirancang untuk menyajikan koleksibudaya secara informatif dan menarik, sehingga dapat diakses oleh kelompok disabilitas tanpa hambatan fisik. Hasildari perancangan karya ini adalah video edukasi yang mampu menjembatani kesenjangan informasi antara koleksibudaya dan audiens, meningkatkan aksesibilitas bagi pengunjung kelompok disabilitas, serta memberikan pengalamanyang inklusif. Karya ini menegaskan peran komunikasi visual sebagai media yang efektif dalam menyampaikaninformasi budaya secara inovatif dan edukatif kepada masyarakat luas.Kata Kunci: aksesibilitas, komunikasi visual,iklan layanan masyarakat(multimedia), Museum Sri Baduga.Kata Kunci-aksesibilitas, komunikasi visual, sinematografi, iklan layanan masyarakat, multimedia
Literasi Digital Pemuda dalam Konteks Pemberdayaan Masyarakat di era Society 5.0 Setiadi, Dudi; Nurhayati, Sri; Ansori, Ansori; Zubaidi, Mohamad; Amir, Rudi
Society Vol 11 No 1 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i1.491

Abstract

The purpose of this study is to determine the level of digital literacy among the member of youth organization (commonly called Karang Taruna) of Cicau Hamlet, Gadobangkong Village, Ngamprah Sub-district, West Bandung Regency, West Java Province, Indonesia, focusing on the use of the Internet in the context of community empowerment in the fields of self-development and economy. Case study methodology is employed, with data gathering approaches consisting of in-depth interviews, documentation studies, and observations of fifteen (15) Karang Taruna member informants. The findings of the study indicate that: The youth digital literacy in computer operation and Information and Communication Technology (ICT) abilities in the internet area are fairly strong, but there is still opportunity for improvement through enhancing infrastructure for stable internet connections and educating youth about the most recent ICT advances. When it comes to creating digital products in a variety of formats and models, youth have a low degree of digital literacy. This is due in part to a lack of imagination and creative thinking skills among digital content creators. Youth require continual training to increase their digital literacy and ability to create various types of digital material, which will contribute to the expansion of Indonesia’s creative economy sector. Youth digital literacy must be improved in terms of their ability to collaborate in the digital space, and education about collaboration must be conducted in accordance with digital ethics and security so that the youth of the Indonesian nation can collaborate with respect and remain safe from cybercrime. Youth still lack the digital literacy necessary to pick and filter legitimate and hoax-free content. Digital literacy pertaining to the ability to use digital technology for youth economic empowerment is included in the category of lacking because youth are still not literate and digitally proficient in using digital technology to increase income, raise their economic level through business opportunities in the digital space, and use digital wallets for sales transactions. Youth digital literacy in relation to self-development is also still weak and must be focused to add insight into access to information in the digital realm for career development and self-potential. As well as the usage of communities that are favorable to youth growth and self-healing. This study recommends intensive training and assistance for youth in digital content creation, as well as financial literacy education related to capital management and digital-based creative economy business opportunities.
Co-Authors ansori ansori Idola Perdini Putri Mohamad Zubaidi Rudi Amir, Rudi Sri Nurhayati