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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JURNAL ILMU MANAJEMEN SABURAI (JIMS)
Ardila, Fidha Citra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Traveloka Booking Technology and Customer Satisfaction at Hotel Sahid Using TAM Model Ardila, Fidha Citra; Wibasuri, Anggalia; Lestari, Winda Rika
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.4105

Abstract

Purpose: This study aims to test how factors in the Technology Acceptance Model (TAM) affect customer satisfaction at Sahid Hotel Bandar Lampung. Methodology: The data source used was primary. Data were collected through a questionnaire randomly distributed to 100 respondents using probability sampling techniques. Data analysis was performed using structural equation Modelling (SEM) with the help of the Smart-PLS application. Results: The results revealed that Perceived Usefulness (PU) had a positive effect on Traveloka’s Attitude Toward Using (ATUs). Perceived Ease of Use (PEOU) has a positive effect on Traveloka’s Attitude Toward Using (ATUs). Enjoyment has a positive effect on Traveloka’s Attitude Toward Using (ATU). Perceived Ease of Use (PEOU) has a positive effect on Traveloka’s Perceived Usefulness (PU). Conclusion: Attitude Toward Using (ATU) has a positive effect on Traveloka’s Behavioural Intention to Use (BI). Behavioural Intention to Use (BI) has a positive effect on customer satisfaction. Perceived Usefulness (PU) has a positive effect on customer satisfaction. Perceived Ease of Use (PEOU) has a positive effect on customer satisfaction. Limitations: To use a larger sample and be able to cover all elements of the population in a balanced manner so that the results of the study can better reflect the actual circumstances and the results can be generalized more broadly. Contribution: Hotel Sahid Bandar Lampung needs to optimize services to consumers. The service is optimized by ensuring security and comfort when transacting on Traveloka.
PENGARUH KOMITMEN ORGANISASI DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION DI KSP KOPDIT MEKAR SAI BANDAR LAMPUNG Panjaitan, Samuel; Ardila, Fidha Citra
JURNAL ILMU MANAJEMEN SABURAI Vol 11, No 1 (2025): JURNAL ILMU MANAJEMEN SABURAI (JIMS)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jims.v11i1.4010

Abstract

Permasalahan yang terdapat dalam penelitian ini adalah tingkat turnover yang tinggi pada KSP Kopdit Mekar Sai Bandar Lampung sebesar 9,7%. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan metode asosiatif. Penelitian ini dilakukan di KSP Kopdit Mekar Sai Bandar Lampung. Metode pengambilan sampel dalam penelitian ini menggunakan sampel jenuh. Responden dalam penelitian ini sebesar 36 Pegawai. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dan penggunaan hipotesis menggunakan uji t dan uji f. Hasil dari penelitian ini menemukan bahwa komitmen organisasi berpengaruh terhadap turnover intention, kepuasan kerja berpengaruh kepada turnover intention dan secara bersama – sama komitmen organisasi dan kepuasan kerja berpengaruh terhadap turnover intention.
Co-Authors anggalia wibasuri Panjaitan, Samuel Winda Rika Lestari