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All Journal JURNAL PENDIDIKAN TAMBUSAI Golden Ratio of Social Science and Education
Faizah, Dzurratul
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Digital Marketing Strategy in Increasing Sales of Afiza Crackers in Kendit Situbondo Village Rasidi, Moh.; Faizah, Dzurratul
Golden Ratio of Social Science and Education Vol. 4 No. 2 (2024): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v4i2.1311

Abstract

This study aims to analyze the digital marketing strategy in increasing sales of Afiza crackers, a micro business located in Kendit Village, Situbondo. Kerupuk Afiza is a home-based product developed by Mrs. Miswa since 2019, relying on hereditary recipes and local raw materials. Previously, the business only relied on traditional marketing methods such as sales at local markets and neighborhood stalls, which led to stagnant sales growth. Through a qualitative approach, data was collected from interviews with the business owner, two employees, and four resellers. The results showed that product uniqueness and flavor consistency are the main advantages. Marketing strategies are carried out through simple social media such as WhatsApp and Facebook, although business actors still experience constraints in digital management. Product distribution was expanded through a network of resellers, overcoming the constraints of less strategic business locations. In addition, flavor diversification, affordable pricing, and internal training for employees helped maintain product quality and competitiveness. In terms of production, limited tools and dependence on the weather are challenges that need to be overcome. This study concludes that although Afiza crackers have not fully implemented digital marketing strategies optimally, the combination of personal promotion, social media utilization, and empowerment of local human resources has had a significant impact in increasing sales. Further training in digital marketing and production technology development is recommended to strengthen the competitiveness of the business in the future.
Efektifitas Manajemen Operasional dalam Menjaga Kualitas Pelayanan Kesehatan di Rs Rizani Pradani, Rizki Febri Eka; Putri, Nurrifa' Purnama; Faizah, Dzurratul; Handayani, Eliya Hikmah
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Manajemen operasional yang efektif di rumah sakit memegang peranan yang sangat penting dalam menjaga mutu pelayanan medis. Sebagai penyedia layana kesehatan, rumah sakit harus mampu mengelola sumber daya dan proses operasional secara efisien untuk menjamin pelayanan pasien yang optimal. Penelitian ini bertujuan untuk mempelajari bagaimana peran manajemen operasional dalam menjaga kualitas pelayanan RS Rizani. Efektivitas manajemen operasi mencakup pengelolaan orang, peralatan, dan proses layanan, serta penggunaan teknologi untuk mendukung kelancaran operasi. Peningkatan mutu pelayanan RS Rizani dapat dicapai melalui pengelolaan yang baik terhadap seluruh proses yang ada, antara lain mengurangi kesalahan medis, meningkatkan efisiensi biaya, dan meningkatkan kepuasan pasien. Studi ini juga membahas pentingnya penerapan prosedur operasi standar (SOP) dan melakukan evaluasi kinerja berkelanjutan untuk memastikan rumah sakit memberikan layanan sesuai dengan standar kualitas tinggi. Dengan demikian, operasional yang efektif tidak hanya fokus pada efisiensi tetapi juga pada peningkatan kualitas berkelanjutan, untuk meningkatkan reputasi rumah sakit dan kesehatan pasien.
Co-Authors Handayani, Eliya Hikmah Pradani, Rizki Febri Eka Putri, Nurrifa' Purnama Rasidi, Moh.