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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Management and Entrepreneurship Research Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi INJECT Interdisciplinary Journal of Communication
Kumaradewi M, Ni Putu Dhanan
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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EXPLORING THE MOTIVATIONS BEHIND INTENTIONAL USE OF TIKTOK SHOP FOR HOTEL RESERVATIONS Kumaradewi M, Ni Putu Dhanan
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10264

Abstract

The utilization of TikTok has evolved beyond its original function as a social media platform to serve as a digital commerce, including for hotel reservations. While existing studies have explored various factors influencing consumer purchasing behavior on TikTok, a limited research specifically examines the roles of celebrity endorsement, emotional marketing, and brand image in shaping consumers’ intentions to purchase service-based offerings, such as hotel bookings. This study aims to investigate the factors influencing Generation Z’s purchase intention when booking hotels via TikTok Shop. Using a quantitative approach, data were collected from 125 respondents aged 21 to 25 years in Bali, all of whom had previously made a hotel reservationat one time through TikTok. The analysis using Smart-PLS 3.0 showed that celebrity endorsement, emotional marketing, and brand image significantly impact purchase intention. These findings support the Theory of Planned Behavior (TPB). Practically, they offer strategic insights for the hospitality sector, advising companies to: (1) partner with influencers matching their target audience's traits, (2) create emotionally engaging content such as storytelling and testimonials, and (3) maintain a positive and cohesive brand image across all platforms
Building Loyalty Through Consumer Resonance in Using M-Banking Diwya, Ketut Gede Sri; Dewi, Made Vera Kristanti; Kumaradewi M, Ni Putu Dhanan
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-74

Abstract

Objective: This study aimed to understand the determinants of Generation Z behavior in Indonesia, specifically in Bali, regarding customer loyalty using mobile banking, with consumer resonance as a mediator. Research Design & Methods: This is quantitative research with a sample of 200 respondents. Data was collected through a questionnaire and analyzed using SMARTPLS 3.0. Findings: The findings indicated that social influence and perceived quality have significant relationships with customer resonance, which, in turn, was positively related to customer loyalty. On the contrary, no significant relationship was found between perceived expectancy and customer loyalty. In an indirect relationship, the findings suggested that customer resonance does not mediate the relationship between performance expectancy and customer loyalty. Conversely, customer resonance does partially mediate the relationships between social influence and perceived quality. Implications & Recommendations: From a theoretical perspective, this study contributes to understanding the social behavioral phenomena of Generation Z within Bali. Contribution & Value Added: Based on those findings, banks need to improve their service quality and proactively interact with customers to shape and nurture strong ties with them.
Indonesian Gen Z in Travel Information Search: A Qualitative Study Using the Uses and Gratifications Theory Kumaradewi M, Ni Putu Dhanan; Jelantik, I Gusti Ayu Agung Istri Dinda Larasshanti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5275

Abstract

This study provides exploratory insight into how Generation Z users search for travel information on TikTok, interpreted through the lens of the Uses and Gratifications Theory (UGT). Using a qualitative phenomenological design, data were gathered through in-depth interviews with five female respondents aged 20–29 from major Indonesian cities. Thematic analysis with NVivo 15 identified four interconnected gratification dimensions: affective gratification, social gratification, cognitive-credibility gratification, and cognitive-efficiency gratification. These findings reveal that TikTok functions not merely as an entertainment platform but as an algorithmically mediated information ecosystem that blends emotion, trust, and efficiency in digital discovery. From a theoretical perspective, the study contributes to the contextual application of UGT by introducing the exploratory concept of Algorithmically Mediated Gratification (AMG). Practically, the findings offer actionable insights for business owners and tourism marketers by designing authentic, visually compelling, and interactive short-form content, collaborating with credible micro-influencers, and maintaining consistency across digital platforms to enhance user trust and engagement.
SUSTAINABLE SOLUTIONS: SMART IRRIGATION FOR PRECISION AGRICULTURE AT WIWANDA AGROW Kumaradewi M, Ni Putu Dhanan; Anak Agung Adi Wiryya Putra; Kadek Adyatna Wedananta
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 12: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i12.10129

Abstract

This community service initiative addresses environmental and agricultural challenges in Pancasari Village, Bali, by transforming organic waste into eco enzyme an environmentally friendly solution for organic farming. The primary goal is to reduce organic waste, improve soil health, and support sustainable agriculture through smart irrigation practices at Wiwanda Agrow. The method included environmental observation, public education sessions, eco enzyme production workshops, and communal clean-up activities. Results demonstrated increased community awareness and capability in waste management and organic agriculture. The initiative not only promoted sustainable waste processing but also boosted local tourism and economic opportunities through eco enzyme applications in farming and water purification.
Pemberdayaan Gen Z dalam Bidang Kewirausahaan melalui Pendekatan Praktis dan Kolaboratif Kumaradewi M, Ni Putu Dhanan; Rika Putri Supartha, Anak Agung Ayu; Dinda Larassahanti Jelantik, I Gusti Ayu Agung Istri; Salu, Alfredo Christian; Pusung, Vence Angga; Navav, Aksya Firdiansyah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7495

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan mahasiswa Generasi Z dalam bidang kewirausahaan melalui pendekatan praktis dan kolaboratif (experiential learning). Permasalahan utama yang dihadapi mahasiswa adalah rendahnya pemahaman terhadap praktik kewirausahaan nyata, khususnya dalam strategi promosi, pengelolaan merek (branding), dan inovasi produk. Kegiatan ini menggunakan metode deskriptif kualitatif dalam bentuk studi lapangan di Secret Village Bali, dengan melibatkan 20 mahasiswa Universitas Pendidikan Nasional (Undiknas University) yang memiliki minat berwirausaha. Pelaksanaan kegiatan meliputi observasi, praktik kewirausahaan, pembuatan konten promosi digital, dan evaluasi reflektif. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman mahasiswa mengenai pentingnya membangun nilai dan narasi produk, pemanfaatan media sosial sebagai alat promosi, serta integrasi nilai budaya lokal dalam bisnis modern. Mahasiswa juga menunjukkan kreativitas dalam menghasilkan konten digital yang relevan dengan strategi pemasaran masa kini. Kegiatan ini membuktikan bahwa pembelajaran berbasis pengalaman dapat menjadi sarana efektif untuk membentuk generasi wirausaha muda yang inovatif, adaptif terhadap teknologi, dan berakar pada kearifan lokal.
Co-Authors Dewi, Made Vera Kristanti Dinda Larassahanti Jelantik, I Gusti Ayu Agung Istri Diwya, Ketut Gede Sri Jelantik, I Gusti Ayu Agung Istri Dinda Larasshanti Kadek Adyatna Wedananta Navav, Aksya Firdiansyah Pusung, Vence Angga Putra, Anak Agung Adi Wiryya Rika Putri Supartha, Anak Agung Ayu Salu, Alfredo Christian