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All Journal Jurnal Ilmiah Manajemen dan Bisnis Journal of Management and Entrepreneurship Research
Dewi, Made Vera Kristanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia Purnamayanti, Ida Ayu Gede Wiwik; Diwya, Ketut Gede Sri; Arnawa, Ida Bagus Ketut Surya; Dewi, Made Vera Kristanti
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6780

Abstract

This research was conducted to address the decline in revenue and profit experienced by Cafe Camellia due to decreased consumer purchasing power and increasing market competition. The study focuses on strategies to enhance business performance through product innovation, interior design improvement, and human resource management development. The research problems include identifying effective strategies to boost revenue and profit, as well as examining how the implementation of product innovation, attractive interior design, and sound HR management can improve customer satisfaction while reducing employee turnover. A mixed-methods approach was employed, combining qualitative and quantitative methods through SWOT analysis, the application of Blue Ocean Strategy, and the Design Thinking process to generate innovative and market-relevant solutions. The findings indicate that a strategic combination of customer-oriented product innovation, improvements in café layout and atmosphere, and more professional, development-focused human resource management significantly enhances customer loyalty and workforce stability, thereby contributing to increased revenue and profitability for Cafe Camellia. In conclusion, the synergy between product innovation, interior design, and human resource management serves as a key factor in addressing current business challenges and forms a strategic foundation for the future management of Cafe Camellia.  
Building Loyalty Through Consumer Resonance in Using M-Banking Diwya, Ketut Gede Sri; Dewi, Made Vera Kristanti; Kumaradewi M, Ni Putu Dhanan
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-74

Abstract

Objective: This study aimed to understand the determinants of Generation Z behavior in Indonesia, specifically in Bali, regarding customer loyalty using mobile banking, with consumer resonance as a mediator. Research Design & Methods: This is quantitative research with a sample of 200 respondents. Data was collected through a questionnaire and analyzed using SMARTPLS 3.0. Findings: The findings indicated that social influence and perceived quality have significant relationships with customer resonance, which, in turn, was positively related to customer loyalty. On the contrary, no significant relationship was found between perceived expectancy and customer loyalty. In an indirect relationship, the findings suggested that customer resonance does not mediate the relationship between performance expectancy and customer loyalty. Conversely, customer resonance does partially mediate the relationships between social influence and perceived quality. Implications & Recommendations: From a theoretical perspective, this study contributes to understanding the social behavioral phenomena of Generation Z within Bali. Contribution & Value Added: Based on those findings, banks need to improve their service quality and proactively interact with customers to shape and nurture strong ties with them.
Co-Authors Diwya, Ketut Gede Sri Ida Bagus Ketut Surya Arnawa, Ida Bagus Ketut Surya Kumaradewi M, Ni Putu Dhanan Purnamayanti, Ida Ayu Gede Wiwik