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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Al-Kharaj: Journal of Islamic Economic and Business ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Wicara Desa
Ika Supryadi, Didy
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pengguna Kartu Prabayar Telkomsel di Kota Mataram Asdianti, Vivi; Ika Supryadi, Didy
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.871

Abstract

This study aims to determine the influence of trust, commitment, communication, and problem handling on customer loyalty of Telkomsel prepaid card users in Mataram City. This type of research is an associative research that has the purpose of finding out the influence or relationship between two or more variables. The data collection method is carried out through the distribution of questionnaires to customers who have used a product offered by Telkomsel in Mataram City. The sample used in this study was 150 samples with a non-probability sampling technique using the purposive sampling method. The technique in data processing uses the multiple linear regression analysis method with the help of the IBM SPSS 24 sofiwere application. The results of this study show that the variables of trust, commitment, communication, and problem handling partially have a positive and significant effect on customer loyalty in Mataram City.
Pelatihan ECOPRINTING pada Anak Sekolah Dasar Tomang Omang, Selong Belanak, Lombok Tengah Ika Supryadi, Didy; Kartika, Hirmaya; Inzagi, Fahri; Iswanti, Iswanti; Erkana R, Lalu; Ovan M, Muhamad; Ilham G, Muhamad; Siharani, Arfinal; Cahaya P, Karmila; Artila p, Imelda
Jurnal Wicara Vol 3 No 3 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i3.6776

Abstract

Ecoprint adalah teknik pewarnaan kain yang memanfaatkan bahan-bahan alami seperti daun, bunga, batang, atau bagian tumbuhan lain untuk menciptakan motif yang unik dan ramah lingkungan. Penelitian ini bertujuan untuk mengkaji lebih dalam tentang teknik ecoprint, mulai dari sejarah, prinsip dasar, jenis-jenis teknik, bahan dan alat yang dibutuhkan, proses pembuatan, keunggulan, hingga potensi ekonominya. Metode penelitian yang digunakan adalah studi pustaka dan observasi. Hasil penelitian menunjukkan bahwa ecoprint merupakan teknik pewarnaan kain yang berkelanjutan dengan potensi ekonomi tinggi karena menghasilkan produk yang unik, bernilai seni, dan diminati oleh pasar yang semakin peduli terhadap isu lingkungan.
Pelatihan ECOPRINTING pada Anak Sekolah Dasar Tomang Omang, Selong Belanak, Lombok Tengah Ika Supryadi, Didy; Kartika, Hirmaya; Inzagi, Fahri; Iswanti, Iswanti; Erkana R, Lalu; Ovan M, Muhamad; Ilham G, Muhamad; Siharani, Arfinal; Cahaya P, Karmila; Artila p, Imelda
Jurnal Wicara Vol 3 No 3 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i3.6776

Abstract

Ecoprint adalah teknik pewarnaan kain yang memanfaatkan bahan-bahan alami seperti daun, bunga, batang, atau bagian tumbuhan lain untuk menciptakan motif yang unik dan ramah lingkungan. Penelitian ini bertujuan untuk mengkaji lebih dalam tentang teknik ecoprint, mulai dari sejarah, prinsip dasar, jenis-jenis teknik, bahan dan alat yang dibutuhkan, proses pembuatan, keunggulan, hingga potensi ekonominya. Metode penelitian yang digunakan adalah studi pustaka dan observasi. Hasil penelitian menunjukkan bahwa ecoprint merupakan teknik pewarnaan kain yang berkelanjutan dengan potensi ekonomi tinggi karena menghasilkan produk yang unik, bernilai seni, dan diminati oleh pasar yang semakin peduli terhadap isu lingkungan.
Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pengguna Kartu Prabayar Telkomsel di Kota Mataram Asdianti, Vivi; Ika Supryadi, Didy
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.871

Abstract

This study aims to determine the influence of trust, commitment, communication, and problem handling on customer loyalty of Telkomsel prepaid card users in Mataram City. This type of research is an associative research that has the purpose of finding out the influence or relationship between two or more variables. The data collection method is carried out through the distribution of questionnaires to customers who have used a product offered by Telkomsel in Mataram City. The sample used in this study was 150 samples with a non-probability sampling technique using the purposive sampling method. The technique in data processing uses the multiple linear regression analysis method with the help of the IBM SPSS 24 sofiwere application. The results of this study show that the variables of trust, commitment, communication, and problem handling partially have a positive and significant effect on customer loyalty in Mataram City.
Pengaruh Social Media Marketing, Electronic Word of Mouth Dan Harga Terhadap Minat Beli Fashion Thrifting di Keina Store Mataram Oktaviani, Salsabila; Ika Supryadi, Didy; Abdurrahman
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 14 No. 4 (2025): JMM Nopember 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini untuk mengidentifikasi dan menjelaskan iklan sosial media, e-word of mouth, dan harga mempengaruhi keinginan pembeli untuk membeli barang fashion di toko thrifting Keina di Mataram. Meningkatnya tren fashion thrifting di masyarakat, yang dipengaruhi oleh kesadaran akan keberlanjutan dan gaya hidup hemat, mendorong penelitian ini. Penelitian jenis ini adalah kuantitatif dan menggunakan survei. Data dikumpulkan melalui distribusi kuesioner kepada seratus responden yang memenuhi kriteria untuk mengetahui dan tertarik dengan produk fashion thrifting yang dijual di toko Keina. Sampling purposive digunakan, dan data diuji dengan digunakan untuk melakukan analisis regresi berganda linier. Analisis ini menunjukkan bahwa iklan di media sosial, kata-kata elektronik, dan harga berdampak positif dan signifikan terhadap minat beli konsumen. Sebagai hasil dari koefisien determinasi (R2) yang 0,715, signifikansi 0,000 adalah 0,05.
The Influence of Social Media Influencers and Investment Motivation on Stock Purchase Intention, Moderated by Fear of Missing Out (FOMO), in the Capital Market Among Students of the University of Mataram Wisnu Alparizi, Ginanjar; Ika Supryadi, Didy; Abdurrahman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10307

Abstract

This study aims to analyze the influence of social media influencers and investment motivation on stock purchase intention, with Fear of Missing Out (FOMO) as a moderating variable among students of the University of Mataram. The hypotheses proposed are that social media influencers and investment motivation have a positive and significant effect on stock purchase intention, and that FOMO moderates these relationships. This research employs a quantitative approach with a causal associative design. The population consists of 235 students who are members of the Capital Market Study Group (KSPM) at the University of Mataram, with a sample of 100 respondents selected using random sampling techniques. Data were collected through a questionnaire based on a 5-point Likert scale and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that social media influencers have a positive and significant effect on stock purchase intention, with an original sample value of 0.518, a T-statistic of 6.214, and a p-value of 0.000. Investment motivation also has a positive and significant effect on stock purchase intention, with an original sample value of 0.389, a T-statistic of 7.677, and a p-value of 0.000. Furthermore, FOMO is found to strengthen the influence of social media influencers on stock purchase intention, with an original sample value of 0.079, a T-statistic of 1.974, and a p-value of 0.048, while it weakens the influence of investment motivation on stock purchase intention, with an original sample value of -0.140, a T-statistic of 2.927, and a p-value of 0.003. The implications of this study highlight the importance of social and psychological factors in shaping investment behavior. Future research is recommended to expand the research scope and include additional variables to obtain more comprehensive results.
Co-Authors Abdurahman Abdurrahman Artila p, Imelda Asdianti, Vivi Cahaya P, Karmila Erkana R, Lalu Ilham G, Muhamad Inzagi, Fahri Iswanti, Iswanti Kartika, Hirmaya Oktaviani, Salsabila Ovan M, Muhamad Siharani, Arfinal Wisnu Alparizi, Ginanjar