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Extension on Efforts to Increase the Quality of Gumantar Coffee Through Improved Harvest and Post-Harvest Techniques Pandya, Lalu Wahyu Ardis; Prisetyatna, Sibyanula; Apriani, Nia; Yuliastri, Baiq Nova; Ramadhan, M. Raka; Oktaviani, Salsabila; Yuniarti, Eva; Wulandari, Fitri; Anindy, Reinasha Cahya; Cahyani, Nanda Meilina; Badrun, Liana Suryaningsih; Jaya, I Komang Damar
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.703

Abstract

The quality of coffee, including taste and aroma, is determined mainly by the timeliness of harvesting and post-harvest processes. The quality of Robusta coffee produced in Tenggorong Hamlet, Gumantar Village, North Lombok Regency is still relatively low because the harvesting of coffee beans is carried out using the strip picking method and not the selective picking method. The post-harvest method is still inappropriate, especially in the section for producing green beans. This extension aimed to improve the quality of Gumantar Village coffee through activities to increase farmers' knowledge and capacity in conducting harvest and post-harvest processes. Marketing facilitation activities were also carried out using various applicable process standards. The results and evaluation of the activities showed an increase in coffee farmers' knowledge and capacity in selective picking and post-harvest coffee processing. Coffee processing methods that determine the taste, such as green bean preparation and roasting, have also been well understood. The facilitation has resulted in a business identification number (NIB), label and packaging logo with 'Sangakopi' product brand rights, halal certificate, and distribution permit. It is expected that 'Sangakopi' products will enter the NTB Mall shortly.
Extension on Efforts to Increase the Quality of Gumantar Coffee Through Improved Harvest and Post-Harvest Techniques Pandya, Lalu Wahyu Ardis; Prisetyatna, Sibyanula; Apriani, Nia; Yuliastri, Baiq Nova; Ramadhan, M. Raka; Oktaviani, Salsabila; Yuniarti, Eva; Wulandari, Fitri; Anindy, Reinasha Cahya; Cahyani, Nanda Meilina; Badrun, Liana Suryaningsih; Jaya, I Komang Damar
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.703

Abstract

The quality of coffee, including taste and aroma, is determined mainly by the timeliness of harvesting and post-harvest processes. The quality of Robusta coffee produced in Tenggorong Hamlet, Gumantar Village, North Lombok Regency is still relatively low because the harvesting of coffee beans is carried out using the strip picking method and not the selective picking method. The post-harvest method is still inappropriate, especially in the section for producing green beans. This extension aimed to improve the quality of Gumantar Village coffee through activities to increase farmers' knowledge and capacity in conducting harvest and post-harvest processes. Marketing facilitation activities were also carried out using various applicable process standards. The results and evaluation of the activities showed an increase in coffee farmers' knowledge and capacity in selective picking and post-harvest coffee processing. Coffee processing methods that determine the taste, such as green bean preparation and roasting, have also been well understood. The facilitation has resulted in a business identification number (NIB), label and packaging logo with 'Sangakopi' product brand rights, halal certificate, and distribution permit. It is expected that 'Sangakopi' products will enter the NTB Mall shortly.
Pengaruh Social Media Marketing, Electronic Word of Mouth Dan Harga Terhadap Minat Beli Fashion Thrifting di Keina Store Mataram Oktaviani, Salsabila; Ika Supryadi, Didy; Abdurrahman
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 14 No. 4 (2025): JMM Nopember 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini untuk mengidentifikasi dan menjelaskan iklan sosial media, e-word of mouth, dan harga mempengaruhi keinginan pembeli untuk membeli barang fashion di toko thrifting Keina di Mataram. Meningkatnya tren fashion thrifting di masyarakat, yang dipengaruhi oleh kesadaran akan keberlanjutan dan gaya hidup hemat, mendorong penelitian ini. Penelitian jenis ini adalah kuantitatif dan menggunakan survei. Data dikumpulkan melalui distribusi kuesioner kepada seratus responden yang memenuhi kriteria untuk mengetahui dan tertarik dengan produk fashion thrifting yang dijual di toko Keina. Sampling purposive digunakan, dan data diuji dengan digunakan untuk melakukan analisis regresi berganda linier. Analisis ini menunjukkan bahwa iklan di media sosial, kata-kata elektronik, dan harga berdampak positif dan signifikan terhadap minat beli konsumen. Sebagai hasil dari koefisien determinasi (R2) yang 0,715, signifikansi 0,000 adalah 0,05.