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All Journal Adi Widya : Jurnal Pengabdian Masyarakat
Sri Rahayu, Bakti
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Social Sciences Other

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STRENGTHENING DIGITAL MARKETING SUPPORTED BY THE WEB PROFILE OF MSMES KROKET KERATON BU CHRISTINA WORO SURYATI COLOMADU Retnoningrum; Resihono , Legowo Dwi; Sarjana Rini, Luluk Takari; Hutami , Sri; Sri Rahayu, Bakti; Mustaqomah, Erniyawati; Harjono
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i1.12642

Abstract

This community service program focuses on enhancing digital marketing capabilities for the Kroket Keraton MSMEs in Tohudan Village, Colomadu, Central Java.  Kroket Keraton  MSMEs, which have traditionally relied on conventional sales,  have faced challenges  in reaching  a wider market and increasing sales. Through this program, intensive training and mentoring on digital marketing strategies were provided,  including the use of social media, creating  engaging content, search engine optimisation (SEO), and digital ad management. The results of this program showed a significant increase in the digital marketing knowledge and skills of MSME actors,  as well as  an increase in sales  and  market reach. Additionally, this program helped build brand awareness and customer loyalty through more effective and efficient digital marketing approaches.   Thus,  this community service program is expected to serve as a model for empowering other MSMEs in facing the challenges of the digital era.
Co-Authors Erniyawati Mustaqomah, Erniyawati Harjono Hutami , Sri Resihono , Legowo Dwi Retnoningrum Sarjana Rini, Luluk Takari