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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Bisnis Manajemen dan Akuntansi
Sri Rahayu, Bakti
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Economics, Econometrics & Finance Social Sciences Other

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STRENGTHENING DIGITAL MARKETING SUPPORTED BY THE WEB PROFILE OF MSMES KROKET KERATON BU CHRISTINA WORO SURYATI COLOMADU Retnoningrum; Resihono , Legowo Dwi; Sarjana Rini, Luluk Takari; Hutami , Sri; Sri Rahayu, Bakti; Mustaqomah, Erniyawati; Harjono
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i1.12642

Abstract

This community service program focuses on enhancing digital marketing capabilities for the Kroket Keraton MSMEs in Tohudan Village, Colomadu, Central Java.  Kroket Keraton  MSMEs, which have traditionally relied on conventional sales,  have faced challenges  in reaching  a wider market and increasing sales. Through this program, intensive training and mentoring on digital marketing strategies were provided,  including the use of social media, creating  engaging content, search engine optimisation (SEO), and digital ad management. The results of this program showed a significant increase in the digital marketing knowledge and skills of MSME actors,  as well as  an increase in sales  and  market reach. Additionally, this program helped build brand awareness and customer loyalty through more effective and efficient digital marketing approaches.   Thus,  this community service program is expected to serve as a model for empowering other MSMEs in facing the challenges of the digital era.
Analisis Rasio Keuangan dengan Struktur Modal Pada Perusahaan Jasa Logistik Sektor Infrastruktur BEI 2022– 2023 Sri Rahayu, Bakti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 6 No. 01 (2026): Vol 6 No. 1 Tahun 2026
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/dcp66y92

Abstract

Penelitian ini menganalisis pengaruh rasio likuiditas, solvabilitas, dan aktivitas terhadap struktur modal pada perusahaan jasa logistik sektor infrastruktur, utilitas, dan transportasi yang terdaftar di BEI tahun 2022–2023. Metode penelitian menggunakan pendekatan kuantitatif dengan variabel Quick Ratio, Debt to Asset Ratio, dan Total Assets Turnover Ratio, sedangkan struktur modal diukur dengan Debt to Equity Ratio. Sampel ditentukan melalui purposive sampling dari 27 perusahaan yang memenuhi kriteria, menggunakan data sekunder dari IDX dan IDN Financial. Hasil penelitian menunjukkan bahwa Quick Ratio, Debt to Asset Ratio, dan Total Assets Turnover Ratio tidak berpengaruh signifikan baik secara parsial maupun simultan terhadap struktur modal, yang disebabkan oleh lemahnya kinerja likuiditas, solvabilitas, dan efektivitas penggunaan aset pada sebagian besar perusahaan.   ABSTRACT This study analyzes the effect of liquidity, solvency, and activity ratios on capital structure in logistics service companies in the infrastructure, utilities, and transportation sectors listed on the Indonesia Stock Exchange (IDX) in 2022–2023. The research method uses a quantitative approach with the variables Quick Ratio, Debt to Asset Ratio, and Total Assets Turnover Ratio, while capital structure is measured by the Debt to Equity Ratio. The sample was determined through purposive sampling of 27 companies that met the criteria, using secondary data from the IDX and IDN Financial. The results show that the Quick Ratio, Debt to Asset Ratio, and Total Assets Turnover Ratio do not have a significant effect, either partially or simultaneously, on capital structure, which is caused by weak liquidity, solvency, and asset utilization performance in most companies.
Co-Authors Erniyawati Mustaqomah, Erniyawati Harjono Hutami , Sri Resihono , Legowo Dwi Retnoningrum Sarjana Rini, Luluk Takari