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Hanandoko, Theodorus B.
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Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

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Perancangan strategi pemasaran untuk meningkatkan pendapatan Kios Polos Evangeli, Monica Valentina; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i2.9941

Abstract

Kios Polos is an MSME in the Special Region of Yogyakarta that specialises in slow fashion. The clothing offered focuses on the design of unisex clothing models. The target customers are divided into two categories, namely adults and teenagers. Since the beginning of the Kios Polos business, from May 2023 to April 2024, the business owner concluded that product sales at Kios Polos were dominated by adult customers. The state of the business also experienced stagnant sales at around Rp4,000,000.00. Therefore, the target revenue increase is 12.11% per week, when compared to the average revenue per week from February 2024 to April 2024. Based on these problems, this research was resolved by designing a marketing strategy. Some of the selected solution steps include collaboration with external parties, efficient use of budget, planning effective promotion strategies, bundling products, improving services, and customer reviews. The process of implementing the solution uses the Situational Analysis, Objectives, Strategy, Tactics, Actions, Control (SOSTAC) method. The research conducted succeeded in increasing engagement on Tiktok social media, but an increase in revenue of 12.11% per week, when compared to the average revenue per week from February 2024 to April 2024 from the implementation results, has not been achieved. This is due to the use of a soft selling strategy, so that time is not enough.
Strategi peningkatan jumlah penyewaan di Audiovisual.id dengan metode SWOT dan Marketing Mix 7P Yoseph, Jemima Davini; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i1.9942

Abstract

Audiovisual.id is a subsidiary of PT Jawara Kreasitama which focuses on audio visual equipment rental. Audiovisual.id, which is located in Yogyakarta, will experience a decrease in rentals in 2023 by 35.54%. Based on observations made by interviewing stakeholders, problem mapping was carried out and the root of the problem was obtained by going through an elimination process using the Einsenhower Matrix, namely limited marketing reach. The root of the problem needs to be resolved so that there will be an increase in rentals in the business. The root of the problem of limited marketing reach is resolved with a growth strategy (S-O). The method used is Strength, Weakness, Opportunity and Threat (SWOT) with the help of the Marketing Mix 7P marketing mix. The tool used to determine the assessment of Audiovisual.id services and consumer expectations is with a questionnaire. The survey results show that it is necessary to provide a loyalty program or sustainability collaboration with event organizers, schools, universities and other institutions. Collaboration was successfully carried out with 5 vendors in Yogyakarta. The results of this collaboration can add 5 rental interactions which will continue every year. The agreed collaboration can show that by expanding the reach and establishing one of the vendors as a regular customer, it will result in several additional rental transactions and increase the number of rentals.
Perancangan strategi pemasaran di UMKM Bakpia Pathok Bu Susi Putri, Louisa Adella Regita; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i2.9943

Abstract

[Marketing Strategy Design for Bakpia Pathok Bu Susi SME] Bakpia Pathok Bu Susi SME is one of the bakpia pathok producers in Yogyakarta, capable of producing 3000 to 3500 pieces of bakpia per day. During the COVID-19 pandemic, there was a decline in sales that has not yet been resolved. The main problem that will be solved in this research is the decline in product sales since the COVID-19 pandemic, resulting in not meeting the sales target of 20 boxes per day. This research aims to increase daily product sales by 15% through several proposed improvements and selected effective marketing strategies. The method used in this research is combination of Marketing Mix 7P and SWOT Analysis method. Based on the analysis and solution determination, the chosen solution is to promote through instagram and use whatsapp as an online ordering platform. The implementation of the solution is carried out over a period of 30 days by creating promotional content that highlights the product’s distinctive features and uniqueness. The implementation results in a 22% increase in daily product sales.
Perancangan ulang kemasan Susu Kedelai Bu Kati dengan metode Quality Function Deployment dan Geneva Emotion Wheel Chriswandari, Verena Asri; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i1.11041

Abstract

Bu Kati soy milk, an MSME in Kudus that was established in 2015, experienced a decline in sales due to unattractive packaging, easy to leak, and product durability of only one day at room temperature. This study aims to increase consumer interest and extend the product's shelf life so that it can be consumed longer. The problem solving was carried out by combining the Quality Function Deployment (QFD) method to design a packaging design that suits consumer desires, and the Geneva Emotion Wheel (GEW) method to measure consumer emotions towards old and new packaging. From the design results, three designs with bottle sizes of 250 ml, 300 ml, and 350 ml were produced. The 3rd design with a bottle size of 250 ml was chosen because it was considered the most appropriate by consumers. The comparison between the old packaging and the newly designed packaging showed an increase of more than 25% in consumer interest, indicating that the new packaging was more in line with their desires. The new packaging also extended the product's shelf life to two days at room temperature, meeting the established success criteria. In addition, evaluation using the Geneva Emotion Wheel (GEW) method showed an increase in positive emotions and a decrease in negative emotions, indicating an increase in consumer interest in Bu Kati's soy milk products.
Perancangan strategi pemasaran untuk meningkatkan pendapatan Kios Polos Evangeli, Monica Valentina; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i2.9941

Abstract

Kios Polos is an MSME in the Special Region of Yogyakarta that specialises in slow fashion. The clothing offered focuses on the design of unisex clothing models. The target customers are divided into two categories, namely adults and teenagers. Since the beginning of the Kios Polos business, from May 2023 to April 2024, the business owner concluded that product sales at Kios Polos were dominated by adult customers. The state of the business also experienced stagnant sales at around Rp4,000,000.00. Therefore, the target revenue increase is 12.11% per week, when compared to the average revenue per week from February 2024 to April 2024. Based on these problems, this research was resolved by designing a marketing strategy. Some of the selected solution steps include collaboration with external parties, efficient use of budget, planning effective promotion strategies, bundling products, improving services, and customer reviews. The process of implementing the solution uses the Situational Analysis, Objectives, Strategy, Tactics, Actions, Control (SOSTAC) method. The research conducted succeeded in increasing engagement on Tiktok social media, but an increase in revenue of 12.11% per week, when compared to the average revenue per week from February 2024 to April 2024 from the implementation results, has not been achieved. This is due to the use of a soft selling strategy, so that time is not enough.
Strategi peningkatan jumlah penyewaan di Audiovisual.id dengan metode SWOT dan Marketing Mix 7P Yoseph, Jemima Davini; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i1.9942

Abstract

Audiovisual.id is a subsidiary of PT Jawara Kreasitama which focuses on audio visual equipment rental. Audiovisual.id, which is located in Yogyakarta, will experience a decrease in rentals in 2023 by 35.54%. Based on observations made by interviewing stakeholders, problem mapping was carried out and the root of the problem was obtained by going through an elimination process using the Einsenhower Matrix, namely limited marketing reach. The root of the problem needs to be resolved so that there will be an increase in rentals in the business. The root of the problem of limited marketing reach is resolved with a growth strategy (S-O). The method used is Strength, Weakness, Opportunity and Threat (SWOT) with the help of the Marketing Mix 7P marketing mix. The tool used to determine the assessment of Audiovisual.id services and consumer expectations is with a questionnaire. The survey results show that it is necessary to provide a loyalty program or sustainability collaboration with event organizers, schools, universities and other institutions. Collaboration was successfully carried out with 5 vendors in Yogyakarta. The results of this collaboration can add 5 rental interactions which will continue every year. The agreed collaboration can show that by expanding the reach and establishing one of the vendors as a regular customer, it will result in several additional rental transactions and increase the number of rentals.
Perancangan strategi pemasaran di UMKM Bakpia Pathok Bu Susi Putri, Louisa Adella Regita; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i2.9943

Abstract

[Marketing Strategy Design for Bakpia Pathok Bu Susi SME] Bakpia Pathok Bu Susi SME is one of the bakpia pathok producers in Yogyakarta, capable of producing 3000 to 3500 pieces of bakpia per day. During the COVID-19 pandemic, there was a decline in sales that has not yet been resolved. The main problem that will be solved in this research is the decline in product sales since the COVID-19 pandemic, resulting in not meeting the sales target of 20 boxes per day. This research aims to increase daily product sales by 15% through several proposed improvements and selected effective marketing strategies. The method used in this research is combination of Marketing Mix 7P and SWOT Analysis method. Based on the analysis and solution determination, the chosen solution is to promote through instagram and use whatsapp as an online ordering platform. The implementation of the solution is carried out over a period of 30 days by creating promotional content that highlights the product’s distinctive features and uniqueness. The implementation results in a 22% increase in daily product sales.
Perancangan ulang kemasan Susu Kedelai Bu Kati dengan metode Quality Function Deployment dan Geneva Emotion Wheel Chriswandari, Verena Asri; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i1.11041

Abstract

Bu Kati soy milk, an MSME in Kudus that was established in 2015, experienced a decline in sales due to unattractive packaging, easy to leak, and product durability of only one day at room temperature. This study aims to increase consumer interest and extend the product's shelf life so that it can be consumed longer. The problem solving was carried out by combining the Quality Function Deployment (QFD) method to design a packaging design that suits consumer desires, and the Geneva Emotion Wheel (GEW) method to measure consumer emotions towards old and new packaging. From the design results, three designs with bottle sizes of 250 ml, 300 ml, and 350 ml were produced. The 3rd design with a bottle size of 250 ml was chosen because it was considered the most appropriate by consumers. The comparison between the old packaging and the newly designed packaging showed an increase of more than 25% in consumer interest, indicating that the new packaging was more in line with their desires. The new packaging also extended the product's shelf life to two days at room temperature, meeting the established success criteria. In addition, evaluation using the Geneva Emotion Wheel (GEW) method showed an increase in positive emotions and a decrease in negative emotions, indicating an increase in consumer interest in Bu Kati's soy milk products.
Co-Authors Chriswandari, Verena Asri Dewa, Parama Kartika Evangeli, Monica Valentina Hadisantono Putri, Louisa Adella Regita Yoseph, Jemima Davini