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Hadisantono
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Penerapan internet of things pada smart parking system untuk kebutuhan pengembangan smart city George Reynaldi Koten; Hesti Probodinanti; Johanes Daulat Tamba; Marshanda Krisnawi Saputri; Stelly Alison Kwa; Hadisantono; Parama Kartika Dewa
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 1 No 1 (2023)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v1i1.7204

Abstract

Perkembangan zaman membuat kemajuan teknologi semakin pesat sehingga membuat manusia tidak terlepas dengan teknologi. Internet of Things (IoT) merupakan salah satu penerapan teknologi untuk memenuhi kebutuhan manusia dengan pemanfaatan konektivitas internet. Kendaraan sebagai kebutuhan sekunder manusia membutuhkan tempat parkir yang dapat memberikan rasa aman dan nyaman. Penelitian ini bertujuan untuk mengatasi permasalahan pengguna dalam mencari tempat parkir dengan menciptakan smart parking system. Studi kasus dilakukan di sebuah mall. Penelitian diawali dengan identifikasi permasalahan, kemudian merancang solusi, pengumpulan data yang relevan, serta perancangan dan pengkodean sistem. Smart parking system yang dirancang menggunakan sensor light dependent resistor (LDR) serta kamera automatic number plate recognition (ANPR)  dan lampu liquid-crystal display (LCD) sebagai alat yang dapat dengan mudah memberikan informasi yang kemudian ditransfer ke pengontrol. Kendaraan yang masuk ke dalam sistem harus teridentifikasi dengan memanfaatkan quick response (QR) Code. Melalui smart parking system, pengemudi akan mendapatkan kemudahan menemukan tempat parkir kosong dengan lokasi terdekat, metode pembayaran yang mudah, serta keamanan yang terjamin karena terhubung dengan aplikasi pengguna.
Perancangan strategi pemasaran untuk meningkatkan pendapatan Kios Polos Evangeli, Monica Valentina; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i2.9941

Abstract

Kios Polos is an MSME in the Special Region of Yogyakarta that specialises in slow fashion. The clothing offered focuses on the design of unisex clothing models. The target customers are divided into two categories, namely adults and teenagers. Since the beginning of the Kios Polos business, from May 2023 to April 2024, the business owner concluded that product sales at Kios Polos were dominated by adult customers. The state of the business also experienced stagnant sales at around Rp4,000,000.00. Therefore, the target revenue increase is 12.11% per week, when compared to the average revenue per week from February 2024 to April 2024. Based on these problems, this research was resolved by designing a marketing strategy. Some of the selected solution steps include collaboration with external parties, efficient use of budget, planning effective promotion strategies, bundling products, improving services, and customer reviews. The process of implementing the solution uses the Situational Analysis, Objectives, Strategy, Tactics, Actions, Control (SOSTAC) method. The research conducted succeeded in increasing engagement on Tiktok social media, but an increase in revenue of 12.11% per week, when compared to the average revenue per week from February 2024 to April 2024 from the implementation results, has not been achieved. This is due to the use of a soft selling strategy, so that time is not enough.
Perancangan strategi pemasaran di UMKM Bakpia Pathok Bu Susi Putri, Louisa Adella Regita; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i2.9943

Abstract

[Marketing Strategy Design for Bakpia Pathok Bu Susi SME] Bakpia Pathok Bu Susi SME is one of the bakpia pathok producers in Yogyakarta, capable of producing 3000 to 3500 pieces of bakpia per day. During the COVID-19 pandemic, there was a decline in sales that has not yet been resolved. The main problem that will be solved in this research is the decline in product sales since the COVID-19 pandemic, resulting in not meeting the sales target of 20 boxes per day. This research aims to increase daily product sales by 15% through several proposed improvements and selected effective marketing strategies. The method used in this research is combination of Marketing Mix 7P and SWOT Analysis method. Based on the analysis and solution determination, the chosen solution is to promote through instagram and use whatsapp as an online ordering platform. The implementation of the solution is carried out over a period of 30 days by creating promotional content that highlights the product’s distinctive features and uniqueness. The implementation results in a 22% increase in daily product sales.
Strategi peningkatan jumlah penyewaan di Audiovisual.id dengan metode SWOT dan Marketing Mix 7P Yoseph, Jemima Davini; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i1.9942

Abstract

Audiovisual.id is a subsidiary of PT Jawara Kreasitama which focuses on audio visual equipment rental. Audiovisual.id, which is located in Yogyakarta, will experience a decrease in rentals in 2023 by 35.54%. Based on observations made by interviewing stakeholders, problem mapping was carried out and the root of the problem was obtained by going through an elimination process using the Einsenhower Matrix, namely limited marketing reach. The root of the problem needs to be resolved so that there will be an increase in rentals in the business. The root of the problem of limited marketing reach is resolved with a growth strategy (S-O). The method used is Strength, Weakness, Opportunity and Threat (SWOT) with the help of the Marketing Mix 7P marketing mix. The tool used to determine the assessment of Audiovisual.id services and consumer expectations is with a questionnaire. The survey results show that it is necessary to provide a loyalty program or sustainability collaboration with event organizers, schools, universities and other institutions. Collaboration was successfully carried out with 5 vendors in Yogyakarta. The results of this collaboration can add 5 rental interactions which will continue every year. The agreed collaboration can show that by expanding the reach and establishing one of the vendors as a regular customer, it will result in several additional rental transactions and increase the number of rentals.
Perancangan ulang kemasan Susu Kedelai Bu Kati dengan metode Quality Function Deployment dan Geneva Emotion Wheel Chriswandari, Verena Asri; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i1.11041

Abstract

Bu Kati soy milk, an MSME in Kudus that was established in 2015, experienced a decline in sales due to unattractive packaging, easy to leak, and product durability of only one day at room temperature. This study aims to increase consumer interest and extend the product's shelf life so that it can be consumed longer. The problem solving was carried out by combining the Quality Function Deployment (QFD) method to design a packaging design that suits consumer desires, and the Geneva Emotion Wheel (GEW) method to measure consumer emotions towards old and new packaging. From the design results, three designs with bottle sizes of 250 ml, 300 ml, and 350 ml were produced. The 3rd design with a bottle size of 250 ml was chosen because it was considered the most appropriate by consumers. The comparison between the old packaging and the newly designed packaging showed an increase of more than 25% in consumer interest, indicating that the new packaging was more in line with their desires. The new packaging also extended the product's shelf life to two days at room temperature, meeting the established success criteria. In addition, evaluation using the Geneva Emotion Wheel (GEW) method showed an increase in positive emotions and a decrease in negative emotions, indicating an increase in consumer interest in Bu Kati's soy milk products.
Pengabdian Masyarakat Dalam Pemberdayaan UMKM Dimsum Dengan Peningkatan Kinerja Penjualan Dewa, Parama Kartika; Hadisantono; Chintya Devi, Ni Luh P
Seminar Nasional Penelitian dan Abdimas Vol 2 No 1 (2024): Juni
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v2i1.9294

Abstract

Pertumbuhan ekonomi UMKM belum sepenuhnya pulih seperti kondisi sebelum pandemi. Perubahan perilaku konsumen dalam membeli kebutuhan mereka, memebrikan dampak pada kecepatan pemulihan kondisi UMKM. Produk makanan telah menjadi favorit para pelaku UMKM untuk memulihkan kondisi ekonomi keluarga. Hal ini disebabkan karena kebutuhan masyarakat untuk produk makanan selalu ada. Permasalahan utama adalah bagaimana memulihkan tingkat penjualan pada UMKM mereka. Tim pengabdian berupaya membantu kinerja UMKM berbasis makanan, dalam hal ini UMKM Dimsum untuk meningkatkan kinerja penjualan melalui pemberdayaan sumber daya yang telah dimiliki. Pendekatan analisis SWOT digunakan untuk mendapatkan strategi yang efektif. Sebagai hasil strategi perbaikan konten media sosial, banner identitas UMKM, dan membuat kemasan frozen dimsum, berhasil diterapkan guna menaikkan penjualan.
Usulan peningkatan kualitas produk briket arang kelapa Hadisantono; Hanandaka, Theodorus B.; Dewa, Parama Kartika; Emiton, Joseph Juan
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 1 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i1.9187

Abstract

CV Jumbuh is a company that produces charcoal briquettes made from coconut shells. It is located in Klaten, Central Java. The defective products is a problem that is solved in this research because it produces a defect percentage of 15% per month. This company continues to strive to improve product quality so that buyers can increasingly trust it. This research aims to reduce the monthly percentage of defective products to a maximum of 10% per month by proposing several improvement solutions. This research uses the Statistical Process Control method. This research succeeded in identifying the most common types of defects, namely crack defects (43.6%), moisture content defects (40.4%), and ash defects (15.9%). Based on the results of discussions with stakeholders, the solution implemented was the creation of Standard Operational Procedure (SOP) for each production process. This SOP will be equipped with a quality inspection check sheet and machine inspection checklist. Implementation of the solution resulted in a reduction in the percentage of defects to 6% per month.
Strategi pemasaran untuk meningkatkan penjualan rol film lokal di Tomo Film Christo, Rafael Pandu; Hadisantono; Halim, Lenny
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 1 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i1.9188

Abstract

Tomo Film is a company in Yogyakarta that sells all kinds of necessities for analog photography, especially roll-film. The roll-film procurement system at Tomo Film came from 2 sources, namely import and local. The main source was from imported film rolls. However, bringing in imported roll- film to meet consumer needs can only be done in 1st and 3rd quarters. This issue caused the sales volume being fluctuate in each quarter. The aim of this research was to improve marketing strategies to increase sales of local film rolls. By using Product Life Cycle calculations it was found that this company was in the decline stage. Furthermore, using the AHP method, priority solutions to problems were obtained. The chosen marketing strategy was a Pop Up Store with an excess stock of local roll-film based on questionnaires which were distributed to 100 respondents who were members of the Yogyakarta Analog Camera Community (ANALOG). The results of the implementation in the form of a Pop Up Store which was carried out for 2 days, demonstrated that sales of local roll-film increased by 39 pieces (32.42%).
Perancangan strategi pemasaran untuk meningkatkan pendapatan Kios Polos Evangeli, Monica Valentina; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i2.9941

Abstract

Kios Polos is an MSME in the Special Region of Yogyakarta that specialises in slow fashion. The clothing offered focuses on the design of unisex clothing models. The target customers are divided into two categories, namely adults and teenagers. Since the beginning of the Kios Polos business, from May 2023 to April 2024, the business owner concluded that product sales at Kios Polos were dominated by adult customers. The state of the business also experienced stagnant sales at around Rp4,000,000.00. Therefore, the target revenue increase is 12.11% per week, when compared to the average revenue per week from February 2024 to April 2024. Based on these problems, this research was resolved by designing a marketing strategy. Some of the selected solution steps include collaboration with external parties, efficient use of budget, planning effective promotion strategies, bundling products, improving services, and customer reviews. The process of implementing the solution uses the Situational Analysis, Objectives, Strategy, Tactics, Actions, Control (SOSTAC) method. The research conducted succeeded in increasing engagement on Tiktok social media, but an increase in revenue of 12.11% per week, when compared to the average revenue per week from February 2024 to April 2024 from the implementation results, has not been achieved. This is due to the use of a soft selling strategy, so that time is not enough.
Strategi peningkatan jumlah penyewaan di Audiovisual.id dengan metode SWOT dan Marketing Mix 7P Yoseph, Jemima Davini; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i1.9942

Abstract

Audiovisual.id is a subsidiary of PT Jawara Kreasitama which focuses on audio visual equipment rental. Audiovisual.id, which is located in Yogyakarta, will experience a decrease in rentals in 2023 by 35.54%. Based on observations made by interviewing stakeholders, problem mapping was carried out and the root of the problem was obtained by going through an elimination process using the Einsenhower Matrix, namely limited marketing reach. The root of the problem needs to be resolved so that there will be an increase in rentals in the business. The root of the problem of limited marketing reach is resolved with a growth strategy (S-O). The method used is Strength, Weakness, Opportunity and Threat (SWOT) with the help of the Marketing Mix 7P marketing mix. The tool used to determine the assessment of Audiovisual.id services and consumer expectations is with a questionnaire. The survey results show that it is necessary to provide a loyalty program or sustainability collaboration with event organizers, schools, universities and other institutions. Collaboration was successfully carried out with 5 vendors in Yogyakarta. The results of this collaboration can add 5 rental interactions which will continue every year. The agreed collaboration can show that by expanding the reach and establishing one of the vendors as a regular customer, it will result in several additional rental transactions and increase the number of rentals.
Co-Authors Chintya Devi, Ni Luh P Christo, Rafael Pandu Chriswandari, Verena Asri Dewa, Parama Kartika Dewa, Parama Kartika Emiton, Joseph Juan Evangeli, Monica Valentina George Reynaldi Koten Halim, Lenny Hanandaka, Theodorus B. Hanandoko, Theodorus B. Hesti Probodinanti Johanes Daulat Tamba Marshanda Krisnawi Saputri Putri, Louisa Adella Regita Stelly Alison Kwa Yoseph, Jemima Davini