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Analysis Of Information Integrity Of The Instagram Account @Kemenkes_Ri Through The Information Seeking Behavior Theory Samaatan, Nuriyati; Nurhasanah, Nurhasanah; Aladdin, Yuri Alfrin; Rahmanyta, Fanny
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i1.428

Abstract

Research Objective: This study aims to examine the information integrity of the Instagram account @kemenkes_ri through the variable exposure (X1); Instagram Account Credibility (X2) and the variable Information Needs Fulfillment (Y). Theory: This research uses the Information Seeking Behavior Theory through David Ellis's model. Research Method: the type of research is quantitative, the paradigm used is positivism,The sampling technique used is non-probability sampling, with sample determination using purposive sampling, while the sample size determination uses the Slovin formula with a 10% margin of error and a total of 100 respondents.The questionnaire was distributed via Google Form to the followers of the Instagram account @kemenkes_ri.Analysis was conducted using SPSS version 26. Research Results: This study found that the exposure and credibility of the Instagram account @kemenkes_ri positively influence the variable of information fulfillment for followers.Analysis through the Information Seeking Behavior Theory found that followers seek information through the following stages: [1]starting; [2] chaining; [3] browsing; [4]differentiating [5]monitoring; [6]extracting; [7]verifying; [8]ending. Research Novelty: The novelty in this research focuses on the Instagram account @kemenkes_ri, which provides specific information about health.This explores the impact of exposure and the credibility of the Instagram account @kemenkes_ri on meeting the information needs of followers. satisfaction.
Analysis of Customer Satisfaction of Mayasari Bakti Buses in Jabodetabek Samaatan, Nuriyati; Ginting, Selamat; Robingah; Firmansyah, Jun; Saputra, Haryo Bimo
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i2.533

Abstract

This research aims to analyze the influence of public relations as variable X1, service quality as variable X2, and customer satisfaction as variable Y on cosumers of Mayasari Bakti bus in Jabodetabek. This is quantitative research using probability sampling, specifically purposive sampling. Determination of margin of error using the Slovin formula with a margin of error of 10% and 100 respondents. Data was analyzed using SPSS. The margin of error was determined using the Slovin formula with a 10% error rate and 100 respondents. Data were analyzed using SPSS. The research found that the influence of Public Relations on customer satisfaction of Mayasari Bakti transportation services is 0.811, indicating that variable X1 influences customer satisfaction with Mayasari Bakti Bus services. Service Quality as variable X2 yields a value of 0.886, and the Information Needs variable yields a value of 0.879. It can be concluded that both variables X1 and X2 influence variable Y.