Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Prisna Dea Leonita
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Bahasa Inggris Prisna Dea Leonita; Ahmad Izzuddin; Jekti Rahayu
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.8083

Abstract

The rapid development of technology that provides online shopping system facilities has changed the way consumers behave in shopping. Nowadays consumers prefer to shop online rather than offline, because consumers do not need to leave the house to see the appearance of the product and buy the product. This study aims to find out and analyze the influence of Live Streaming, influencer marketing and price discounts on impulse purchases at tiktok shops in Jember Regency. This type of research uses a quantitative method with a sample of 130 respondents and uses the Non Probability Sampling Technique with a purposive sampling approach with the help of questionnaires as the main tool in collecting respondent data. The data analysis technique of this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and determination coefficients. The results of the analysis obtained showed that Live Streaming, influencer marketing and price discounts partially had a positive and significant effect on impulse purchases, with a contribution rate of 63%.
Co-Authors Ahmad Izzuddin Jekti Rahayu