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All Journal Journal of Economics and Business Aseanomics
Penny Rahmah Fadhillah
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Economics, Econometrics & Finance

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Hubungan Antara Flashsale, Content Marketing, Kepuasan Pelanggan dan Keputusan Pembelian Kembali Khansa Chaerunnisa; Penny Rahmah Fadhillah; Siti Marhamah; La Diadhan Hukama; Zainal Zawir Simon
Journal of Economics and Business Aseanomics Vol. 9 No. 1 (2024): JANUARI-JUNI 2024
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v9i1.5563

Abstract

This study aims to test the effect of flash sales and content marketing on repurchase decisions with customer satisfaction as an intervening variable. The population is consumers who have purchased and repurchased Snacktok Bittersweet by Najla products in Jabodetabek. Data analysis used the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results indicate that flash sales and content marketing mediated by customer satisfaction can be used as a model that influences repurchase decisions, namely: (1) Flash Sale has a positive and significant effect on Repurchase Decisions, (2) Content Marketing has a positive and significant effect on Repurchase Decisions, (3) Flash Sale has a positive and significant effect on Customer Satisfaction, (4) Content Marketing has a positive and significant effect on Customer Satisfaction, (5) Customer Satisfaction has a positive and significant effect on Repurchase Decisions, (6) Customer Satisfaction can mediate Flash Sale on Repurchase Decisions, (7) Customer Satisfaction can mediate Content Marketing on Repurchase Decisions. In Islam, the sale of Snacktok Bittersweet by Najla is in accordance with Islamic law, namely, the principles of justice, honesty, transparency, and customer satisfaction.
Pengaruh Inflasi, Suku Bunga, Net Profit Margin, dan Current Ratio Terhadap Return Saham Achmad Fathoni; Penny Rahmah Fadhillah; Toto Heriyanto; Rini Hidayati; Amin Mansur
Journal of Economics and Business Aseanomics Vol. 9 No. 2 (2024): JULI-DESEMBER 2024
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v9i2.5594

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Inflasi, Suku Bunga, Net Profit Margin (NPM), dan current ratio (CR) Terhadap Return Saham Pada Perusahaan Indeks LQ45 Yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023. Metode yang digunakan pada penelitian ini yaitu Regresi Linear berganda data panel dengan sampel penelitian terdiri dari 21 perusahaan. Hasil dari penelitian ini menunjukkan bahwa Inflasi berpengaruh positif dan signifikan terhadap Return Saham, Suku Bunga berpengaruh negatif terhadap Return Saham, Net Profit Margin (NPM) berpengaruh positif dan signifikan terhadap Return Saham, dan current ratio (CR) tidak berpengaruh terhadap Return Saham.
Co-Authors Achmad Fathoni Amin Mansur Khansa Chaerunnisa La Diadhan Hukama Rini Hidayati Siti Marhamah Toto Heriyanto Zainal Zawir Simon