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A CASE STUDY ON THE OPERATION AND MARKETING STRATEGIES OF GROUP HOME IN JAPAN Lin, Linda Lin-Chin; Lu, Shu-Fen; Huang, Chen-Zhen
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3699-3706

This study uses the Sky Group Home case study method to understand the current status of the industrial environment where the case is located, and explore the development trends and business strategies of Japanese companies in the group home market. It also analyses the corresponding marketing strategies of the industry based on regional expansion points, so as to improve the competitiveness of the industry's regional channels and open up new markets for international group home development. In recent years, Taiwan's group homes have been gradually privatized, and Japan's implementation experience has a high degree of reference value for my country's policy construction and group homes. This study focuses on operating groups in Japan Company A of Home House is taken as the research object, and the standard policies and operating models for the establishment of Japanese group homes are discussed through literature. Company A is used to understand its operating model based on its service content and current operating conditions. Environmental analysis and marketing mix analysis are conducted to explore its market, management and Marketing strategy; Finally, use SWOT analysis to summarize A The current situation of the company and suggestions for the future development of the industry. The legal entity creates a daily life environment similar to home, adhering to the core concept of "serving users", focusing on personal uniqueness, and providing users with social care in a small unit. In Japan, group homes gather two major groups: the elderly and the physically and mentally disabled, living in a house the size of an average family. Or apartments, with nursing staff working around the clock to provide living assistance, giving customers a convenient and secure living space and a comfortable and barrier-free daily life. After a preliminary understanding, I realized that compared to Taiwan, the development of group housing in Japan is more prosperous, and because the government adopts a "government subsidy, private operation" approach in the implementation of group housing welfare policies, it not only provides operating subsidies to private operators , and also provide consulting services and other assistance to the industry to make this social welfare industry more common in the country, so it was decided to further explore this policy.

THE STUDY OF LIFE INSURANCE CLAIMS APPLICATION SYSTEM-TAKING B COMPANY AS EXAMPLE Lin, Linda Lin-Chin; Kuo, Hsing-Yi; Lin, Chin-Chiuan
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.95-104

In the era of Big Data, data obtained cannot be responded to only by traditional storage devices. Relatively low-cost and flexible cloud platforms can be used to meet the demand of insufficient database capacity. This is an important part of the current enterprise's deployment of digital transformation. However, no matter how technology evolves, huge data still needs to rely on manual processing and proofreading before it can be stored in the cloud database for future re-application and sharing. A major challenge for an enterprise is whether the information technology tools configured by the enterprise can effectively store and retrieve data quickly and correctly through the cloud data sharing platform to meet its operational needs. If the enterprise can configure a set of corresponding information technology tools to increase the processing capacity of big data, it can naturally improve the internal efficiency of the enterprise, maximize its output value and gain market competitive advantage. In order to understand whether the claims application system currently configured by life insurance companies has sufficient cloud big data processing capabilities, whether it can improve the efficiency of internal operations of the enterprise, and whether its application can meet the needs of claims adjusters, etc., this study uses task-technology fit model (TTF) is used as the theoretical basis and computer self-efficacy is introduced as a pre-factor. The questionnaire statistics "life insurance claims department personnel who have used the claims application system for more than three months" are satisfied with the currently configured information technology tools, and degree and reuse intention to explore current use issues of this technology tool. According to the research results, although there is a significant difference in the relationship between computer self-efficacy and satisfaction, only 8.4% of the explanatory power is negatively correlated. Although the explanatory power is not high and there is not much correlation with user experience, it can be seen that the usability of this system still needs to be improved; However, the results of other studies have a positive impact; However, further analysis of variance conducted by ANOVA found that individuals aged 26 to 35 were less satisfied with the claims application system than those aged 56 and above. This indicates that the claims application system tools currently configured by insurance companies have a negative impact on individuals aged 26 to 35, and the conclusion is consistent with the recent observed age group of resignations. It can be seen that unsuitable systems are also one of the factors leading to an increase in their turnover rate. It is hoped that this research result can serve as a reference for companies to improve in the future to facilitate talent retention.

THE CASE STUDY OF THE ESG COSMETIC MARKETING STRATEGY Lin, Linda Lin-Chin; Chang, Fion Li-Yin
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.134-143

This research would study the Taiwan Environmental Social Governance (ESG) beauty brand -“Pure Plus” (P+) who would use the E-Commerce of marketing strategy in Taiwan cosmetics market to get the revenue target and to be popular and famous. Nowadays, environmental social governance (ESG) has become a global trend, and growing societal urgency towards sustainable development, with companies increasingly acting on sustainability to prove social responsibility. The ESG actions is including E-Commerce, and it is becoming increasingly relevant where companies are leveraging these principles to enhance sustainability, promote ethical practices, and strengthen governance. Therefore, the purpose of this case study would discover the “Pure Plus” (P+) how to use E-Commerce marketing strategy to practice the long-term goal of the sustainable Environmental Social Governance (ESG). This research is adopting a qualitative approach to explore how the “Pure Plus” (P+) company uses E-Commerce marketing strategy to implement ESG goals. P+ is the general agent in Taiwan for a number of world-renowned beauty care and household brands. It is committed to providing customers with safe and reliable health products and reducing the damage of chemical substances to the human body and the global environment. Each product is based on personal experience and intelligent selection, and adheres to the concept of delivering a better and healthy life, sharing with customers pure, healthy and safe high-quality products from all over the world. Love health, love beauty, love sharing and love the earth are the business philosophy of P+. We believe there is no need to compromise between beauty, health and environmental protection. Therefore, P+ is committed to approaching the 17 goals of SDGs from production, packaging to sales. Take the self-developed makeup wipes in 2022 as an example. The material is developed from the internationally recognized biodegradable technology "spinning liquid", which can easily remove makeup with just water. No need to use environmentally harmful chemical makeup removers. The packaging uses biodegradable plant fibers and simplifies the design to reduce waste. The marketing strategy completely uses E-Commerce for sales, including the latest mainstream media: IG, FB, Line@, societies, official websites, and uses a membership system to replace membership publications for marketing and promotional activities.

EXPLORING THE IMPACT OF LEADERSHIP STYLES ON EMPLOYEE JOB PERFORMANCE - A CASE STUDY OF EMPLOYEES IN VIETNAMESE ENTERPRISES Lin, Linda Lin-Chin; Viet , Nguyen-Van
International Journal of Application on Economics and Business Vol. 3 No. 3 (2025): Agustus 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i3.1476-1482

This study explores the impact of leadership styles on employee job performance in Vietnamese enterprises, focusing on authoritarian, democratic, and laissez-faire leadership styles. Through a questionnaire survey, 298 valid responses were collected and analyzed using SPSS 25.0, including descriptive statistics, reliability analysis, t-tests, ANOVA analysis, correlation analysis, and regression analysis.The findings indicate: (1) Authoritarian leadership has a significant negative impact on employee job performance; (2) Democratic leadership has a significant positive impact on employee job performance; (3) Laissez-faire leadership has a significant positive impact on employee job performance. This study emphasizes the flexible use of leadership styles to improve employee performance and suggests the reasonable application of democratic and laissez-faire leadership to foster responsibility and creativity among employees, ultimately enhancing company competitiveness and long-term growth.

THE IMPACT OF BRAND REPUTATION AND MARKETING TOOLS ON PURCHASING INTENTIONS -CARE PRODUCTS AS AN EXAMPLE Lin, Linda Lin-Chin; Yang, Ghung-Hsin; Wang, Yan-Ting; Anggarina, Paula Tjatoerwidya; Irawan, Agustinus Purna
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1557-1564

With air pollution, many dirty particles easily adhere to people's skin, through the function of body care products to complete the daily maintenance work. There are too many body care products on the market, consumers will not buy because of the relationship of brand reputation when purchasing. In addition, counters use different promotional tools to attract consumers to buy, such as providing independent or open skin care and beauty spaces. Will consumers purchase the home's products due to the skin care and beauty services offered by the skin care and beauty space? Therefore, this study uses 2×2 experimental design to analyse the brand reputation of counter body care products and the impact of whether there is an additional skin care and beauty space on consumers' purchase intentions. The results of this study show that consumers will choose high-profile brands to buy skin care products. Moreover, this study confirms that skin care and beauty space settings have an impact on purchase intentions. Therefore, this study suggests that operators can increase brand reputation and provide skin care and beauty spaces to stimulate consumer's willingness to buy.

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