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All Journal International Journal of Application on Economics and Business Jurnal Ilmu Komunikasi dan Bisnis
Paula Tjatoerwidya Anggarina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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BUILDING THE REPUTATION OF PRIVATE UNIVERSITIES BASED ON LECTURER AND STUDENT RESEARCH PERFORMANCE Anggarina, Paula Tjatoerwidya; Irawan, Agustinus Purna; Dewi, Fransisca Iriani Roesmala; Devotyasto, Mario
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.695-704

Abstract

A good reputation is one of the important things in building the trust of all stakeholders in private universities. High level of trust from the community will have a positive impact on the operations of universities, especially for sustainability in the present and in the future. One of the important factors that need to be considered in building a reputation is the publication of research performance of lecturers and students through trusted media. This paper discusses how the reputation of universities is built through published works, both by lecturers and students individually and in the publication team. The method of discussion uses descriptive analysis accompanied by several case studies of the reputation building process. Based on this discussion, information and various steps needed to build a sustainable reputation through the performance of publications that are beneficial to the wider community can be concluded. Sustainable publications with high quality have a positive impact on the reputation of accreditation performance and university rankings which are one of the main factors to gain public trust.
THE IMPACT OF BRAND REPUTATION AND MARKETING TOOLS ON PURCHASING INTENTIONS -CARE PRODUCTS AS AN EXAMPLE Lin, Linda Lin-Chin; Yang, Ghung-Hsin; Wang, Yan-Ting; Anggarina, Paula Tjatoerwidya; Irawan, Agustinus Purna
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1557-1564

Abstract

With air pollution, many dirty particles easily adhere to people's skin, through the function of body care products to complete the daily maintenance work. There are too many body care products on the market, consumers will not buy because of the relationship of brand reputation when purchasing. In addition, counters use different promotional tools to attract consumers to buy, such as providing independent or open skin care and beauty spaces. Will consumers purchase the home's products due to the skin care and beauty services offered by the skin care and beauty space? Therefore, this study uses 2×2 experimental design to analyse the brand reputation of counter body care products and the impact of whether there is an additional skin care and beauty space on consumers' purchase intentions. The results of this study show that consumers will choose high-profile brands to buy skin care products. Moreover, this study confirms that skin care and beauty space settings have an impact on purchase intentions. Therefore, this study suggests that operators can increase brand reputation and provide skin care and beauty spaces to stimulate consumer's willingness to buy.
MEDIA RELATIONS MANAGEMENT OF PRIVATE UNIVERSITY IN SUPPORTING REPUTATION ENHANCEMENT Anggarina, Paula Tjatoerwidya; Irawan, Agustinus Purna; Dewi, Fransisca Iriani Roesmala; Noviyanto, Noviyanto; Putri, Dhita Widya
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2786-2797

Abstract

The reputation of private university is important factor to win the competition. One of the public relations (PR) communication activities to build reputation is media relations. The purpose of this study is how to manage media relations by private university in building reputation through PR. The research method uses a descriptive qualitative method, which combines surveys using questionnaires, interviews, and Focus Discussion Groups (FGD) focusing on the form of media relations activities, information content that has publication value, and communication channels used to support reputation enhancement. The results showed that media relations are very important and useful in supporting the reputation of private university. The forms of media relations activities that can be carried out are press conference, media gathering, news coverage, media visit, and doorstop. The use of effective communication channels in delivering information to the public is online media, social media, radio, websites, and television. Campus news content that has publication value is academic achievement, solutions to problems in society, ranking, accreditation, research, achievement of Key Performance Indicators, and community service activities. The results of this study will be one of the references in further research.
The Role of Instagram In Building University Reputation and Strengthening Student Communication Paula Tjatoerwidya Anggarina; Agustinus Purna Irawan; Lucia Yeni Wijayatri; Linda Lin- Chin Lin; Eunice Mareth Querol Areola; Kevin Jonathan JM
Jurnal Ilmu Komunikasi dan Bisnis Vol 9 No 2: April 2024
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/mhcce667

Abstract

University reputation can be obtained through good communication with all stakeholders. One of the communication channels that can be used to convey information and communication is Instagram social media. Instagram is one of the options for universities in supporting good communication to build and strengthen the reputation of the institution. This study aims to analyse student preferences for Instagram communication channels in conveying information and strengthening institutional reputation. The research method used is descriptive quantitative method, which combines surveys through questionnaires and interviews. The results showed that Instagram is an effective communication channel to deliver information, increase student engagement, and provide a space to evaluate campus performance through feedback. The best performing content based on audience feedback is the promotion pillar, followed by the engagement pillar, and the education pillar. The college needs to maintain the quality of content and design, increase visual variety, and ensure the information is more relevant and meets the needs of the audience. The results of this study can serve as a basis for evaluating Instagram management at a university, and serve as a reference for future research.
Co-Authors Agustinus Purna Irawan Agustinus Purna Irawan Devotyasto, Mario Eunice Mareth Querol Areola Fransisca I. R. Dewi Kevin Jonathan JM Lin, Linda Lin-Chin Linda Lin- Chin Lin Lucia Yeni Wijayatri Noviyanto Noviyanto, Noviyanto Putri, Dhita Widya Wang, Yan-Ting Yang, Ghung-Hsin