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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) Agricultural Socio-Economic Empowerment and Agribusiness Journal
Asfarida, Tiara
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences

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Market Failure Factors And Risk Management Of Hydroponic Melons At Mantri Melon Farm Asfarida, Tiara; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4204

Abstract

This study aims to analyze the factor that cause market failure at Mantri Melon Farm Agritourism and identify effective market risk management efforts. Mantri Melon Farm, as an agritourism destination that relies on hydroponic melon production, faces significant challenges in maintaining its market share. Through a qualitative approach, data was collected from interviews with the owner Mantri Melon, farmers and Mantri Melon employees. This research was conducted in May-June at Mantri Melon Farm Agrotourism. The results show that the main factor of market failure is asymmetric information. Efforts to overcome this are suggested with empowerment through education and increased literacy to have more equal access to information related to relevant issues, so that they are better able to make the right decisions, improve product quality, and maintain good relations with the market. The implementation of these strategies is expected to minimize market risk and ensure the sustainability of Mantri Melon Farm's business.
Market Failure Factors And Risk Management Of Hydroponic Melons At Mantri Melon Farm Asfarida, Tiara; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4204

Abstract

This study aims to analyze the factor that cause market failure at Mantri Melon Farm Agritourism and identify effective market risk management efforts. Mantri Melon Farm, as an agritourism destination that relies on hydroponic melon production, faces significant challenges in maintaining its market share. Through a qualitative approach, data was collected from interviews with the owner Mantri Melon, farmers and Mantri Melon employees. This research was conducted in May-June at Mantri Melon Farm Agrotourism. The results show that the main factor of market failure is asymmetric information. Efforts to overcome this are suggested with empowerment through education and increased literacy to have more equal access to information related to relevant issues, so that they are better able to make the right decisions, improve product quality, and maintain good relations with the market. The implementation of these strategies is expected to minimize market risk and ensure the sustainability of Mantri Melon Farm's business.
Analisis Tipe Perilaku Konsumen dalam Membeli Teh Celup Setiyani, Rahmawati; Fitria, Annisa Vini; Asfarida, Tiara; Lestari, Retna Dewi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 2 (2022): December
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i2.61897

Abstract

The basic method used in this research is descriptive. The number of samples selected for analysis was 30 samples. The research technique used is a survey technique, namely research in which data collection takes samples from one population. Sampling was done using a random sampling technique (random sampling) on some tea bags consumers. The data used in this study is primary data. The involvement of consumers in the decision-making process of purchasing tea in Solo Raya is high, meaning that consumers are involved in evaluating the attributes of tea products to make the best decisions in purchasing tea products. These attributes include taste, scent, color, packaging, packaging design, content capacity, price, and distribution of tea products.
Co-Authors Bimoseno Sepfrian Fitria, Annisa Vini Lestari, Retna Dewi Setiyani, Rahmawati