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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Latifa Noor, Hesty
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Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Comparison Of Hospital Marketing Team Knowledge Before And After Digital Marketing Strategy Training Latifa Noor, Hesty; Susanto, Anton; Sophia Chrisnanda, Stevina
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4245

Abstract

Umi Barokah Boyolali Hospital is a type D hospital in Boyolali Regency. Currently, the marketing team at Umi Barokah Boyolali Hospital is starting to pioneer the development of digital marketing efforts through various social media which is expected to increase patient visits. Problems that exist in terms of marketing include high competition between hospitals which is one of the factors that patient visits at Umi Barokah Hospital Boyolali tend to fluctuate, the marketing team's lack of knowledge regarding Digital Marketing, there are still many job desks for each member of the marketing team that are not yet ideal and the lack of supporting equipment results in less than optimal digital marketing efforts. The marketing strategy that is currently being implemented is still not optimal considering that views on various social media for hospitals are still lacking. This research carried out an intervention to measure the knowledge of the marketing team before and after carrying out training related to the Digital Marketing Hospital Transformation Strategy which combines Media Content Marketing, Collaboration Transformation, Expanding Social Media Networks, Optimizing Patient Services through digital marketing. The research was carried out in August 2024 at Umi Barokah Boyolali Hospital. The subjects in this research were the Hospital marketing team of 16 people consisting of the social media, public relations and customer relations sections of Umi Barokah Boyolali Hospital. After carrying out the pre-test and post-test, the median pre-test knowledge score was 40, while The median post-test knowledge score was 80. The results of bivariate analysis were p=0.000. There was a significant difference in participants' knowledge before and after training.
From Knowledge to Adherence: Implementing Health Promotion Model in Hypertension Self-Management Education Ika Listyorini, Puguh; Witriyani, Witriyani; Latifa Noor, Hesty
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/d0b0tk60

Abstract

Hypertension is a major global health problem and a leading risk factor for cardiovascular diseases, stroke, and kidney failure. Despite the availability of effective treatment, patient adherence to hypertension management remains low, particularly in primary health care settings. This study aimed to evaluate the effectiveness of Health Promotion Model (HPM)-based Self-Management Education (SME) in improving adherence and reducing blood pressure among hypertensive patients in Kunduran, Blora, Indonesia. A quasi-experimental design with a control group was conducted involving 60 respondents, divided equally into intervention and control groups. The intervention group received SME sessions integrating education, over four weeks, while the control group received standard care. Data were collected using an adherence questionnaire and digital sphygmomanometer before and after intervention. Results showed a significant improvement in adherence scores in the intervention group (pre-test: 62.3 ± 8.5; post-test: 75.6 ± 7.9; p < 0.001), whereas the control group demonstrated no significant change (p = 0.224). Moreover, the intervention group experienced a greater reduction in both systolic and diastolic blood pressure compared to the control group (p < 0.05). These findings suggest that HPM-based SME is an effective strategy to enhance adherence and blood pressure control in hypertensive patients within primary care settings.
Comparison Of Hospital Marketing Team Knowledge Before And After Digital Marketing Strategy Training Latifa Noor, Hesty; Susanto, Anton; Sophia Chrisnanda, Stevina
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4245

Abstract

Umi Barokah Boyolali Hospital is a type D hospital in Boyolali Regency. Currently, the marketing team at Umi Barokah Boyolali Hospital is starting to pioneer the development of digital marketing efforts through various social media which is expected to increase patient visits. Problems that exist in terms of marketing include high competition between hospitals which is one of the factors that patient visits at Umi Barokah Hospital Boyolali tend to fluctuate, the marketing team's lack of knowledge regarding Digital Marketing, there are still many job desks for each member of the marketing team that are not yet ideal and the lack of supporting equipment results in less than optimal digital marketing efforts. The marketing strategy that is currently being implemented is still not optimal considering that views on various social media for hospitals are still lacking. This research carried out an intervention to measure the knowledge of the marketing team before and after carrying out training related to the Digital Marketing Hospital Transformation Strategy which combines Media Content Marketing, Collaboration Transformation, Expanding Social Media Networks, Optimizing Patient Services through digital marketing. The research was carried out in August 2024 at Umi Barokah Boyolali Hospital. The subjects in this research were the Hospital marketing team of 16 people consisting of the social media, public relations and customer relations sections of Umi Barokah Boyolali Hospital. After carrying out the pre-test and post-test, the median pre-test knowledge score was 40, while The median post-test knowledge score was 80. The results of bivariate analysis were p=0.000. There was a significant difference in participants' knowledge before and after training.
Co-Authors Anton Susanto Puguh Ika Listyorini Sophia Chrisnanda, Stevina Witriyani, Witriyani