Article Per Year (5 Year)
p-Index From 2020 - 2025
1.513
P-Index
This Author published in this journals
All Journal Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Jurnal Peduli Masyarakat Florona : Jurnal Ilmiah Kesehatan Proceeding of International Conference Health, Science And Technology (ICOHETECH) Prosiding Seminar Informasi Kesehatan Nasional Riwayat: Educational Journal of History and Humanities Jurnal Kesehatan Fortunate Business Review
Anton Susanto
Jurusan Teknik Sipil FT. UNDIP Jl. Prof. H. Soedarto, SH., Tembalang, Semarang 50275
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
ANALISIS CITIZEN E-READINESS DALAM PENGEMBANGAN DESA BERBASIS TEKNOLOGI INFORMASI Susanto, Anton
Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Vol 2, No 1 (2011): Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan
Publisher : Kementerian Komunikasi dan Informatika R.I.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Development of e-government services for rural communities become more important for succeed many government programs. Citizen e-readiness should be evaluated to measure the capability and awareness of rural society. with Information and Communication Technology (ICT). This research attempt to measure citizen e-readiness by focusing in 5 factors, that are human resources, culture in !CT-adoption, ICT-Infrastructure, business climate and income. Research was carried out by case study in Terong, one of the villages in Bantul, Yogyakarta. This research found that human resources, culture and business climate factors have level of e-readiness higher than level of e-readiness in infrastructure and income factors. And it indicates the need of more actions to increase the e-readiness of priority factors.
The Influence of Influencer Marketing And Electronic Word Of Mouth On Patient Decisions In Choosing Health Service at Indriati Hospital Solo Baru Azizah, Desinta Aisyah Nur Dwi; Susanto, Anton; Noor, Hesty Latofa
Jurnal Kesehatan Vol 17, No 3 (2024): Jurnal Kesehatan
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jk.v17i3.6341

Abstract

Pendahuluan: Pertumbuhan teknologi digital yang pesat mendorong rumah sakit untuk mengadopsi strategi pemasaran digital, seperti pemasaran melalui influencer dan electronic word of mouth, untuk mempromosikan layanan, menarik lebih banyak pasien, dan memperluas pasar mereka. Penelitian ini bertujuan untuk mengkaji pengaruh strategi tersebut terhadap keputusan pasien dalam memilih layanan kesehatan di Rumah Sakit Indriati Solo Baru. Metode: Penelitian ini menggunakan metode kuantitatif dengan desain penelitian cross-sectional dan populasi pasien poli bedah di Rumah Sakit Indriati Solo Baru. Sampel penelitian terdiri dari 100 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan model regresi linier berganda. Hasil: Hasil penelitian menunjukkan bahwa pemasaran melalui influencer dan electronic word of mouth secara bersama-sama memengaruhi keputusan pasien sebesar 54,3% (nilai R-Square: 54,3%). Pengujian hipotesis secara parsial maupun simultan menunjukkan hubungan positif yang signifikan antara kedua strategi tersebut dengan keputusan pasien dalam memilih layanan kesehatan di rumah sakit tersebut. Kesimpulan: Temuan ini menyarankan agar Rumah Sakit Indriati Solo Baru terus mengembangkan strategi pemasaran digital untuk memperluas jangkauan pasar dan meningkatkan kualitas layanan di poli bedah. Hal ini diharapkan dapat meningkatkan kesadaran pasien dan memastikan upaya pemasaran yang dilakukan memberikan manfaat yang optimal.   Introduction: The rapid development of digital technology has led to many business industries, one of which is hospitals, which utilize digital technology as a means to promote services through digital marketing in the form of influencer marketing and electronic word of mouth. The use of this marketing strategy is expected to increase the number of visits, expand the wider market and influence patient decisions in choosing the health services to be selected. The purpose of this study was to determine whether there is an influence of influencer marketing and electronic word of mouth on patient decisions in choosing health services at Indriati Solo Baru Hospital. Method: This research method is quantitative with a population of surgical polyclinic patients at Indriati Solo Baru Hospital. The sample of this study was 100 respondents with a sampling technique using purposive sampling. The data analysis method used is the multiple linear regression analysis model. Results: The results showed that the variables influencer marketing and electronic word of mouth influenced patient decisions in choosing health services by 54.3% (R-Square value 54.3%). In partial and simultaneous hypothesis testing, the influence of influencer marketing and electronic word of mouth had a significant positive relationship with patient decisions in choosing health services at Indriati Solo Baru Hospital. Conclusion: With these results, the researcher suggests that Indriati Solo Baru Hospital should continue to develop digital marketing strategies to reach a wider market and improve the quality of service in order to increase awareness so that the marketing efforts made provide optimal benefits.  
PENGARUH UNDERWRITER REPUTATION TERHADAP TINGKAT UNDERPRICING SAHAM IPO DI BURSA EFEK INDONESIA Susanto, Anton
Fortunate Business Review Vol. 1 No. 1 (2021): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Universal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh underwriter reputation terhadap tingkat underpricing saham IPO di Bursa Efek Indonesia. Metode penelitian yang digunakan adalah metode pendekatan kuantitatif dengan sampel penelitian perusahaan yang IPO pada Bursa Efek Indonesia (BEI) tahun 2015-2019 sebanyak 163 perusahaan. Sampel diambil dengan menggunakan metode purposive sampling. Penelitian ini menggunakan Structural Equation Modeling Patrial Least Square (SEM-PLS) dengan program SmartPLS 3.3.3. Hasil penelitian ini menunjukkan bahwa Underwriter Reputation berpengaruh signifikan terhadap Underpricing.
Peningkatan Kompetensi Tenaga Kesehatan dalam Implementasi Rekam Medis Elektronik di Fasilitas Kesehatan Primer Maryati, Warsi; Susanto, Anton
Jurnal Peduli Masyarakat Vol 7 No 3 (2025): Jurnal Peduli Masyarakat: Mei 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v7i3.6644

Abstract

Kementerian Kesehatan Republik Indonesia telah menerbitkan regulasi yang mewajibkan seluruh Fasilitas Pelayanan Kesehatan (Fasyankes) menyelenggarakan Rekam Medis Elektronik (RME) paling lambat 31 Desember 2023. Meskipun demikian, level kematangan digital tahun 2023 di fasilitas pelayanan kesehatan primer paling banyak masih berada pada level 2. Hal tersebut salah satunya dipengaruhi oleh faktor kesiapan dan penerimaan tenaga kesehatan. Berdasarkan hal tersebut, kesiapan dan penerimaan tenaga kesehatan di fasilitas kesehatan primer dalam mengelola layanan kesehatan berbasis digital perlu ditingkatkan. Tujuan kegiatan PkM ini adalah untuk meningkatkan kompetensi tenaga kesehatan dalam implementasi RME di Faskes primer. Solusi yang ditawarkan yaitu melalui kegiatan pelatihan dengan menggunakan media digital agar capaian kompetensi lebih maksimal. Metode pelaksanaan dimulai dengan tiga tahapan yaitu; (1) Persiapan yaitu melakukan koordinasi dengan stakeholders yang terlibat dalam PkM dan menyusun rencana program pelatihan yang akan dilaksanakan, (2) Pelaksanaan yaitu melakukan pelatihan kepada 25 peserta tenaga kesehatan melalui media online, (3) Evaluasi dan Pelaporan yaitu mengukur indicator capaian program dengan membandingkan sikap, pengetahuan dan keterampilan tenaga kesehatan dari sebelum dan sesudah pelaksanaan program. Hasil pengabdian ini menunjukkan bahwa terdapat peningkatan kompetensi tenaga kesehatan di fasilitas pelayanan kesehatan primer yang meliputi sikap (sikap positif mulai membiasakan dari 75,86% menjadi 79,31% dan sikap menerima dari 6,9% menjadi 17,24%), pengetahuan (dari rata-rata nilai 65 menjadi 83,) dan keterampilan (5dari rata-rata nilai 61,88 menjadi 83,13).
Comparison Of Hospital Marketing Team Knowledge Before And After Digital Marketing Strategy Training Latifa Noor, Hesty; Susanto, Anton; Sophia Chrisnanda, Stevina
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4245

Abstract

Umi Barokah Boyolali Hospital is a type D hospital in Boyolali Regency. Currently, the marketing team at Umi Barokah Boyolali Hospital is starting to pioneer the development of digital marketing efforts through various social media which is expected to increase patient visits. Problems that exist in terms of marketing include high competition between hospitals which is one of the factors that patient visits at Umi Barokah Hospital Boyolali tend to fluctuate, the marketing team's lack of knowledge regarding Digital Marketing, there are still many job desks for each member of the marketing team that are not yet ideal and the lack of supporting equipment results in less than optimal digital marketing efforts. The marketing strategy that is currently being implemented is still not optimal considering that views on various social media for hospitals are still lacking. This research carried out an intervention to measure the knowledge of the marketing team before and after carrying out training related to the Digital Marketing Hospital Transformation Strategy which combines Media Content Marketing, Collaboration Transformation, Expanding Social Media Networks, Optimizing Patient Services through digital marketing. The research was carried out in August 2024 at Umi Barokah Boyolali Hospital. The subjects in this research were the Hospital marketing team of 16 people consisting of the social media, public relations and customer relations sections of Umi Barokah Boyolali Hospital. After carrying out the pre-test and post-test, the median pre-test knowledge score was 40, while The median post-test knowledge score was 80. The results of bivariate analysis were p=0.000. There was a significant difference in participants' knowledge before and after training.
EFEKTIVITAS VERIFIKASI KLAIM BPJS KESEHATAN ANTARA RAWAT JALAN DAN RAWAT INAP DI RSJD SURAKARTA Susanto, Anton; Hadsari, Rindi; Pramesty, Aira; Hidayat, Muhamat Ramdani
Prosiding Seminar Informasi Kesehatan Nasional 2024: SIKesNas 2024
Publisher : Fakultas Ilmu Kesehatan Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Jaminan Kesehatan Nasional (JKN) yang dikelola oleh BPJS Kesehatan di Indonesia telah mengalami berbagai perbaikan sejak diluncurkan pada 1 Januari 2014, termasuk sistem pembayaran klaim berbasis Indonesia Case Based Groups (INA-CBGs). Penelitian ini bertujuan untuk menganalisis efektivitas verifikasi klaim BPJS Kesehatan antara rawat jalan dan rawat inap di RSJD Surakarta pada tahun 2022. Metode yang digunakan adalah desain deskriptif kuantitatif dengan analisis data klaim dari laporan resmi rumah sakit. Hasil menunjukkan bahwa klaim rawat jalan jauh lebih dominan dibandingkan rawat inap, dengan total 22.155 klaim rawat jalan dan 2.430 klaim rawat inap. Dari total klaim rawat jalan, 94,4% dinyatakan layak, sedangkan 5,6% dalam status pending. Untuk klaim rawat inap, 95,7% dinyatakan layak, dan 4,0% dalam status pending. Tidak ada klaim yang dinyatakan tidak layak atau mengalami dispute pada kedua kategori. Meskipun klaim rawat inap menunjukkan tingkat kelayakan yang sedikit lebih tinggi, klaim rawat jalan memiliki persentase klaim pending yang lebih tinggi, mengindikasikan perlunya peningkatan efisiensi dalam proses verifikasi klaim rawat jalan. Penelitian ini menyarankan peningkatan teknologi dan pelatihan staf untuk memperbaiki efisiensi verifikasi klaim dan mengurangi klaim pending, guna meningkatkan kepuasan pasien dan efisiensi operasional rumah sakit.
Benefit-Cost Ratio and Payback Period of Palm Oil Plantation Business in Kalimantan Susanto, Anton; Kumalasari, Dwi Apriyanti
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48995

Abstract

This study aims to analyze the cost structure and financial feasibility of oil palm farming in Buana Mustika Village, Telaga Antang Subdistrict, East Kotawaringin Regency. The research employed a qualitative approach using purposive sampling based on land size: 1.5 ha, 7.25 ha, and 25 ha. Data were collected through interviews, observations, and documentation, and analyzed using financial feasibility indicators such as R/C Ratio, B/C Ratio, NPV, IRR, and Payback Period. The results show that all scales of oil palm farming are financially feasible with R/C Ratios above 2 (ranging from 2.11 to 2.58), B/C Ratios greater than 1, and IRRs ranging from 50% to 81%. The payback period is achieved in less than 2 years. Additionally, contribution margins and NPV results are highly positive. The study concludes that oil palm farming in Buana Mustika Village is profitable and feasible for sustainable development.
Pengaruh keunggulan merek, kekuatan merek, dan keunikan merek terhadap minat kunjungan ulang pasien rawat jalan Rumah Sakit X Zahra, Fatimah Az; Trijono, Agus; Susanto, Anton
FLORONA : Jurnal Ilmiah Kesehatan Vol. 4 No. 2 (2025): Florona: Jurnal Ilmiah Kesehatan (In Progress)
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/florona.v4i2.1669

Abstract

Rumah Sakit X saat ini menghadapi tantangan strategis dalam mempertahankan loyalitas pasien di tengah intensitas persaingan industri layanan kesehatan. Penelitian ini bertujuan mengkaji secara mendalam pengaruh keunggulan merek, kekuatan merek, dan keunikan merek terhadap minat kunjungan ulang pada pasien rawat jalan. Metode yang diterapkan dalam penelitian adalah pendekatan kuantitatif dengan desain cross-sectional, menggunakan teknik purposive sampling terhadap 100 pasien rawat jalan umum. Data diperoleh melalui kuesioner tertutup kemudian dianalisis menggunakan regresi linier berganda. Uji regresi mengindikasikan ketiga variabel secara bersama berpengaruh signifikan terhadap minat kunjungan ulang (sig. F = 0,000). Secara parsial, kekuatan merek merupakan determinan paling dominan (β = 0,311; sig. 0,000), diikuti oleh keunikan merek (β = 0,310; sig. 0,001), dan keunggulan merek (β = 0,303; sig. 0,001). Temuan ini menegaskan bahwa seluruh dimensi citra merek berperan penting dalam menciptakan perilaku kunjungan ulang pasien. Oleh sebab itu, Rumah Sakit X penting memfokuskan strategi pemasaran pada penguatan aspek kekuatan merek, disertai inovasi keunggulan dan keunikan layanan, guna mempertahankan sekaligus meningkatkan loyalitas pasien.
MARKETING STRATEGY OF MUHAMMADIYAH SELOGIRI HOSPITAL IN 2025: DESCRIPTIVE QUALITATIVE Hartanto, Bagus Dwi; Noor, Hesty Latifa; Susanto, Anton; Pereira, Rita Ximenes; Araujo, Bendita Ramos da Costa
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/8f79wx95

Abstract

Marketing strategy is a crucial component in hospital management,playing a significant role in enhancing competitiveness and expanding public outreach. In the context of healthcare services, hospitals are not only required to provide high-quality services but also to effectively introduce those services through marketing strategies tailored to community needs. This study aims to describe the marketing strategies implemented at Muhammadiyah Selogiri Hospital in 2025 using the 4P marketing mix approach: Product, Price, Place, and Promotion. This research employed a descriptive method with a qualitative case study approach. Data were collected through in-depth interviews with key and supporting informants, direct field observation, and document analysis. Data analysis was carried out through the stages of data reduction, data display, and conclusion drawing. The research findings indicate that the product strategy of Muhammadiyah Selogiri Hospital focuses on services aligned with the needs of the community, such as 24-hour emergency care, specialist polyclinics, inpatient care, medical check-ups, and home visit services. The pricing strategy is determined through unit cost analysis, adjusted to the local economic conditions, with evaluations conducted every three months. The place strategy involves direct engagement with the community, health centers, and local leaders to expand service coverage. Meanwhile, the promotion strategy combines digital media like social media with conventional methods such as banners and brochures. The study concludes that Muhammadiyah Selogiri Hospital has implemented a comprehensive and adaptive marketing strategy. The successful implementation of this strategy is influenced by cross-unit collaboration, structured planning, and regular evaluations. This approach helps the hospital maintain its relevance and presence amidst the changing needs and expectations of the public regarding healthcare services.
Comparison Of Hospital Marketing Team Knowledge Before And After Digital Marketing Strategy Training Latifa Noor, Hesty; Susanto, Anton; Sophia Chrisnanda, Stevina
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4245

Abstract

Umi Barokah Boyolali Hospital is a type D hospital in Boyolali Regency. Currently, the marketing team at Umi Barokah Boyolali Hospital is starting to pioneer the development of digital marketing efforts through various social media which is expected to increase patient visits. Problems that exist in terms of marketing include high competition between hospitals which is one of the factors that patient visits at Umi Barokah Hospital Boyolali tend to fluctuate, the marketing team's lack of knowledge regarding Digital Marketing, there are still many job desks for each member of the marketing team that are not yet ideal and the lack of supporting equipment results in less than optimal digital marketing efforts. The marketing strategy that is currently being implemented is still not optimal considering that views on various social media for hospitals are still lacking. This research carried out an intervention to measure the knowledge of the marketing team before and after carrying out training related to the Digital Marketing Hospital Transformation Strategy which combines Media Content Marketing, Collaboration Transformation, Expanding Social Media Networks, Optimizing Patient Services through digital marketing. The research was carried out in August 2024 at Umi Barokah Boyolali Hospital. The subjects in this research were the Hospital marketing team of 16 people consisting of the social media, public relations and customer relations sections of Umi Barokah Boyolali Hospital. After carrying out the pre-test and post-test, the median pre-test knowledge score was 40, while The median post-test knowledge score was 80. The results of bivariate analysis were p=0.000. There was a significant difference in participants' knowledge before and after training.
Co-Authors Araujo, Bendita Ramos da Costa Azizah, Desinta Aisyah Nur Dwi Dwi Apriyanti Kumalasari Hadsari, Rindi Hartanto, Bagus Dwi Hesty Latifa Noor Hidayat, Muhamat Ramdani Latifa Noor, Hesty Maryati, Warsi Noor, Hesty Latofa Pereira, Rita Ximenes Pramesty, Aira Sophia Chrisnanda, Stevina Trijono, Agus Zahra, Fatimah Az