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All Journal Journal of Dedicators Community Studi Ilmu Manajemen dan Organisasi
Lu'luatuwwafiroh, Lu'luatuwwafiroh
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Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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OPTIMALISASI PEMASARAN DI ERA PANDEMI COVID-19 BAGI USAHA MIKRO KECIL DAN MENENGAH DI DESA BAWU Rokhimah, Hafiza Meylia; Yuliana, Shofa Zulfriza; Naufal, Achmad; Lu'luatuwwafiroh, Lu'luatuwwafiroh; Ma'lufi, Muchammad Viqi; Anwar, Aan Zainul
Journal of Dedicators Community Vol 7, No 2 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v7i2.2443

Abstract

The activity was a community service carried out in Bawu Village to a Micro, Small and Medium Enterprises (MSME) with the name Baim¢s Cafe and Bubur & Rujak Mbok Siti. The spread of COVID-19 that hit Indonesia had a negative impact on micro-entrepreneurs in Indonesia, especially in Bawu Village. The implementation of Restrictions Towards Community Activities (PPKM) by both central and local governments significantly reduces consumer access to the micro business actors. The purpose of this community service is to increase the entrepreneurial knowledge and skills of business owners in selling through social networking. This service is carried out through mentoring activities including the creation and training of the use of social media in product sales, grab registration, relayout, redesign menu list, as well as monitoring and evaluation. The results obtained after mentoring showed an increase in consumer access to the assisted micro businesses, as indicated by the increase in orders and turnover of the assisted micro businesses. This activity is expected to be an example for other Micro, Small and Medium Enterprises business actors affected by the COVID-19 pandemic and become a solution to the existing problems.
Faktor-Faktor yang Mempengaruhi Turnover Intention Karyawan CV. Dua Putri Mojo Lu'luatuwwafiroh, Lu'luatuwwafiroh; Utami, Mia; Jailani, Jailani; Ariyanto, Bintoro
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4036

Abstract

Purpose: This stufy aims to examine and compare how salary satisfaction, work environment and leadership affect the turnover intentions of employees at CV. Dua Putri Mojo, as well as to identify wich of these variables exerts the most significant influence. Methodology: This research employs a quantitative approach, utilizing surveys to gather primary data via questionnaires. This research employs various method of multiple regression analysis. The researcher created the data collection instrument utilizing the SPSS statistics software. Results: Research demonstrates that satisfaction with salary, work environment and leadership significantly negatively impact the turnover intention od CV. Dua Putri Mojo. While all three factors are noteworthy, the findings indicate that the work environment exerts the greatest influence in mitigating turnover intention. The t-test table provides comprehensive information about the analytical outcomes. Conclusions: Salary satisfaction, work environment, and leadership have a significant negative effect on employee turnover intention at CV. Dua Putri Mojo. These factors are essential for retaining employees and reducing company costs. Limitations: This research conducted among the employees of CV. Dua Putri Mojo, wich means applying the findings to other organizations particularly those outside the industry and with varying business sizes should be approached with caution. Other elements that may influence turnover intention, such as career opportunities, organizational commitment, and individual characteristics, were not examined in this study. Contribution: Practical Implications: CV. Dua Putri Mojo can organize transformational leadership training for its managers. Theoretical Implications: this research reinforces the concept of transformational leadership regarding the intention to leave in small organizations.
Co-Authors Aan Zainul Anwar Bintoro Ariyanto Jailani Jailani Ma'lufi, Muchammad Viqi Naufal, Achmad Rokhimah, Hafiza Meylia Utami, Mia Yuliana, Shofa Zulfriza