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All Journal Jurnal Ekonomi dan Pembangunan Indonesia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat
Septi Setyaningsih
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Hubungan Antara Persepsi Harga dan Keputusan Pembelian Konsumen di Kopi Tuku : Studi Akuntansi Konsumen Septi Setyaningsih; Nadia Zahra Faisal; Afiyah Lucahya; Nahwa Janah; Nabila Najwa; Husni Mubarok
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 2 (2025): Mei : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i2.1338

Abstract

This study aims to examine consumers' perceptions of price influence their decision to purchase local coffee brand Kopi Tuku. Price perception is regarded as a key element influencing purchasing decisions, as consumers tend to judge price based on its quality, benefits, and nominal value. This study conducted quantitative research by surveying 395 Kopi Tuku consumers. Validity, reliability, classical assumptions, simple linear regression analysis, and t and F tests were used. The findings indicated that price perception significantly influences purchase decisions, as demonstrated by a computed value of 22.006 that is higher than the t-table and a significance value of 0.000. In addition,the value of 0.552 for the coefficient of determination (R²) indicates that price perception is responsible for 55.2% of the variation in purchasing decisions. The results suggest that in order to increase customer purchasing choices, Kopi Tuku should maintain a pricing strategy that is reasonable, competitive, and aligned with the worth of the available goods.
Pengaruh Metode Pembelajaran dan Keterlibatan Siswa dalam Program BSI Explore Terhadap Minat Belajar di SDN Kampung Melayu V Arjuna Dimas Saputra; Saddam Hussaen; Septi Setyaningsih; Fathia Maulina; Sherli Gita Indah Sari; Gusti Setiawan
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i2.759

Abstract

This study aims to analyze the influence of interactive teaching methods and student involvement on student learning interest and motivation at SDN Kampung Melayu V through the BSI Explore Program. Using a quantitative descriptive approach with a survey, data were collected through questionnaires filled out by students participating in the program. The results show a significant positive impact between interactive teaching methods and active student involvement on the improvement of their learning interest and motivation. Students who actively participated in activities such as discussions, experiments, and practical tasks showed higher levels of learning interest compared to those who were less involved. These findings underline the importance of using teaching methods that prioritize active interaction to improve the quality of education and student motivation. Therefore, the results of this study recommend integrating interactive teaching methods and active student involvement into educational programs to encourage greater learning interest among students.
Co-Authors Afiyah Lucahya Arjuna Dimas Saputra Fathia Maulina Gusti Setiawan Husni Mubarok Nabila Najwa Nadia Zahra Faisal Nahwa Janah Saddam Hussaen Sherli Gita Indah Sari