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All Journal Journal of Business Economics and Management
Cahyati Komalasari
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Economics, Econometrics & Finance

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Strategi Bertahan dan Berkembang pada UMKM Kelontongan di Tengah Persaingan Cahyati Komalasari; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kelontongan memiliki peran penting dalam menopang perekonomian lokal    serta menyediakan kebutuhan pokok masyarakat. Namun, di tengah meningkatnya persainga dari ritel modern dan platform  digital, UMKM kelontongan menghadapi berbagai tantangan dalam mempertahankan eksistensinya. Artikel ini bertujuan untuk mengidentifikasi dan menganalisis strategi yang diterapkan oleh pelaku UMKM kelontongan agar dapat bertahan dan  berkembang di tengah tekanan persaingan yang semakin ketat. Metode yang digunakan adalah studi kualitatif dengan pendekatan studi kasus  pada beberapa UMKM kelontongan di wilayah perkotaan dan semi-perkotaan. Hasil penelitian  menunjukkan bahwa strategi seperti peningkatan layanan pelanggan, diversifikasi produk, adaptasi teknologi sederhana, dan  penguatan relasi komunitas lokal menjadikunci keberhasilan dalam menjaga keberlangsungan usaha. Temuan ini memberikan gambaran bahwa fleksibilitas, inovasi, dan kedekatan sosial merupakan faktor penting dalam membangun ketahanan UMKM  kelontongan di era persaingan terbuka.
Sistem Informasi Manajemen Untuk Media Sosial Sebagai Digital Marketing Citra Anisa Putri; Muhammad Fajar Nursandi; Velintinus Riyan Tamba; Cahyati Komalasari; Sri Ayu Rahmawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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In the digital era, social media has become one of the most effective and affordable marketing tools for various types of businesses. To manage marketing activities in a more structured and data-based manner, the integration between social media and Management Information Systems (MIS) is becoming increasingly relevant. This study aims to examine the use of MIS as a social marketing media and how its application can improve promotion efficiency and decision-making quality. Using a literature study method, this study collects and analyzes various scientific references that discuss the role of MIS in the world of digital marketing. The results of the study show that MIS can help companies manage customer data, monitor campaign performance, and adjust marketing strategies in real time. Case examples from MSMEs and local companies strengthen the evidence that the integration of MIS and social media can increase the effectiveness of promotions and adaptation to market changes. Therefore, the use of MIS in a digital marketing strategy is a strategic step to increase competitiveness and sustainable business growth.
Co-Authors Citra Anisa Putri Dwi ASTUTI Muhammad Fajar Nursandi Sri Ayu Rahmawati Velintinus Riyan Tamba